Welcome to the updated edition of The Jelly Effect: How to make your communication stick.

The most common feedback about Jelly so far has been that the content is simple to read and act on. I'm proud of that: how many business books do you read where you think 'Ok, this is interesting ... but what do I do with this information? What do I change?'

The book's success is due to many people's hard work and talent. A huge thank you to all of them, including all my colleagues at Andy Bounds Limited, all our customers and suppliers, and our friends at Capstone.

I'd also like to thank my wife Emma (for ... well, everything), my parents Peter and Geraldine (for being so inspiring) and my three wonderful children: Megan (who teaches me what's trendy these days), Jack (who teaches me everything there is to know about football) and baby Maia (who teaches me that it is still possible for a human to function on two hours sleep a night).

Andy Bounds, 2010