Foreword by Ramon Laguarta
Foreword by Indra Nooyi
Introduction
Innovation Is an Act of Love
Chapter 1
Mapping the New World
Chapter 2
Dream Hunting
Chapter 3
Good Answers to the Wrong Questions
Chapter 4
User-Generated Content
Chapter 5
The Magic of Experiences
Chapter 6
A New Humanism
Chapter 7
The Unicorn’s Entrepreneurial Gifts
Chapter 8
The Unicorn’s Social Gifts
Chapter 9
The Unicorn’s Enabling Gifts
Chapter 10
Fighting the Dictatorship of the Normal
Chapter 11
Inspired by Unexpected Mentors
Conclusion
Designing Happiness
Discussion Guide
Notes
Acknowledgments
Index
About the Author