Part II
Modalities of Power
Ownership, Advertising, Government
Part II Modalities of Power
by Janet Wasko, Graham Murdock, Helena Sousa
The Handbook of Political Economy of Communications
- Cover
- Series page
- Title page
- Copyright
- Notes on Contributors
- Series Editor's Preface
- Acknowledgments
- Introduction: The Political Economy of Communications
- Part I Legacies and Debates
- 1 Political Economies as Moral Economies
- 2 The Political Economy of Communication Revisited
- The Development of the Political Economy of Culture
- The Culture Industries, Cultural Labor, and the Cultural Commodity
- The Cultural Commodity and Cultural Demand
- From the Political Economy of Culture to the Political Economy of Information
- The Political Economy of the Information Society (PEIS)
- Telecommunications and the Culture Industries
- Information Economics
- Technologies of Freedom and the “Third Wave”
- The Information/Copyright/Creative Industries as the New Growth Sector
- Conclusion
- 3 Markets in Theory and Markets in Television
- Markets and the Liberal Market Model
- Defining Markets: Legal Basis
- Defining Markets: Economic Relationships and Capable Entities
- Defining Markets: Institutional Structures
- Measuring Audiences for National Networks: The US Market for Ratings
- The Right to Reproduction: The Global Market for Television Formats
- Conclusion
- 4 Theorizing the Cultural Industries
- 5 Communication Economy Paths
- Part II Modalities of Power
- 6 The Media Amid Enterprises, the Public, and the State
- 7 Media Ownership, Concentration, and Control
- Introduction
- The Hutchins Commission Report (1947)
- Herbert Schiller: Worldwide US Media Monopoly? (1969–2000)
- Murdock and Golding, “For a Political Economy of Mass Communications” (1973)
- Ithiel de Sola Pool: Technologies of Freedom (1983)
- Herman and Chomsky, Manufacturing Consent (1988/2002)
- Benjamin Compaine and Douglas Gomery, Who Owns The Media? (2000)
- Gillian Doyle, Media Ownership (2002)
- Ben Bagdikian’s The Media Monopoly (1983–2004)
- C. Edwin Baker, Media Concentration and Democracy: Why Ownership Matters (2007)
- International Dimensions and a Provisional Conclusion
- 8 Maximizing Value
- 9 Economy, Ideology, and Advertising
- 10 Branding and Culture
- 11 Liberal Fictions
- 12 The Militarization of US Communications
- 13 Journalism Regulation
- Part III Conditions of Creativity
- 14 The Death of Hollywood
- 15 The Political Economy of the Recorded Music Industry
- 16 The Political Economy of Labor
- The Labor Blind Spot
- Organizational Communication and Labor
- The Laboring of Culture
- Labor Enters the Political Economy of Communication
- The History of Communication from a Political Economy Perspective
- Labor Union Convergence
- Social Movement Worker Organizations
- Toward a Global Labor Movement: Will Communication Workers of the World Unite?
- 17 Toward a Political Economy of Labor in the Media Industries
- Part IV Dynamics of Consumption
- 18 From the “Work of Consumption” to the “Work of Prosumers”
- 19 The Political Economy of Audiences
- 20 The Political Economy of Personal Information
- Introduction
- Theories of Value
- Unpaid Labor
- The Labor of Consumption
- The Valuation and Pricing of Intangibles
- The Valuation of Personal Information
- Estimating the Value of PI at its Origin
- Negative Value, or Consumer Sensitivity
- Willingness to Pay as a Source of Valuation
- The Capture of PI
- Markets in Personal Information
- Tomorrow’s Market
- 21 The Political Economy of Political Ignorance
- Part V Emerging Issues and Directions
- Name Index
- Subject Index
-
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