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by Paul B. Brown, Leonard C. Green
The Entrepreneur's Playbook
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Contents
A Special Offer
A Quick Word Before We Begin
Principle 1 Find a Marketplace Challenge That Needs to Be Solved or Improved
Principle 2 A Better Mousetrap Is Not Enough
Principle 3 If You Ain’t Passionate About Your Idea, No One Else Will Be
Principle 4 Experiment!
Principle 5 If You Are Not Failing (Occasionally), You Are Not Aiming High Enough
Principle 6 Work Hard (You’ll Be Amazed at How Many People Don’t)
Principle 7 The Key Entrepreneurial Trait: Knowing How to Spot an Opportunity
Principle 8 Successful Entrepreneurs Are Not Risk-Takers; They Are Calculated Risk-Takers
Principle 9 You—Yes, You—MUST Have an Advisory Board
Principle 10 Research the Market; Narrow the Options; Act!
Principle 11 There Is No Sense Making a Mistake Unless You Can Learn from It
Principle 12 What Is the Most Effective Tool to Solve a Problem or Deal with a Crisis? SWOT
Principle 13 If It Ain’t Broke—Break It. Don’t Be Complacent. Always Improve. Always Get Better.
Principle 14 Be a Mensch
Principle 15 Ten Steps to Take Before You Make Your Move into Entrepreneurship
Principle 16 Secrets, Techniques, and Strategies of the Successful Entrepreneurs I Have Worked With
Principle 17 Give Back
Principle 18 Say Thank You
Acknowledgments
Appendix
Index
About the Author
Free Sample Chapter from Fail Fast or Win Big by Bernhard Schroeder
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