INDEX

AbbVie, 41, 74, 85, 86

accountability, 82, 96

CEO, 104–105

compensation committee and, 123–124

Ackman, William, 160

activists

alpha, 167–171

balance sheet, 140

on the board, 160–162

destructive, 162–163

how to deal with, 157–163

influence of, xi

information on perspective of, 139–144

meeting with, 150

moves by, 159–160

P&L, 140

pressure from, boards and, 7

risks from, 71

sustainability and, 65–66

thinking like, 164–167

types of, 158–159

adaptable organizations, 46, 49–51, 78

Adelphia, xii

ad hoc committees, 130–131

Adobe, 50–51

AECOM, 72

AI, 47

Allen, Herb, 26, 98

Amazon, 6, 18

joint ventures with, 53

moneymaking model of, 48

American Express, 105

Arthur, W. Brian, 47–48

assessment

of boards, 19, 96, 107–110

of CEO candidates, 21–23

of CEO performance, 28–29

of committee chairs, 120

450-degree, 31

leadership development and, 30–31

of leadership teams, 35–36

of performance, 122, 141–143, 145

of strategy performance, 61–63

assumptions, in CEO selection, 21

audit committee, 76–77, 126–127

at Berkshire Hathaway, 87–88

role of, 118–119

audits

culture, 19, 41, 122–123

governance, 87–88

human capital, 19, 74–75

auto industry, 32

bad actors, 71, 84–88

Ballmer, Steve, 161

Bank of America, 53

Barra, Mary, 8, 11. See also General Motors

board communication with, 49

on board information, 137–138

on board refreshment, 113

on culture, 43–44

on cybersecurity, 83

market modeling and, 51–52

on openness with investors, 155

talent management by, 18–19, 32

Barton, Dominic, 30

Beneficial Bank, 61

Berkshire Hathaway, 8, 10, 102–103

audit committee at, 87–88

mergers and acquisitions at, 57

Bernstein Research, xiii

Bezos, Jeff, 6, 18

biopharma, 59–60

BlackRock, 1, 64, 153, 165

Blockbuster, 46, 49

boards of directors, xi, xv

activists on, 160–162

benchmarking, 93

best practices for, 92–94

capabilities for, 10–11

CEO oversight and, 17, 28–29

CEO responsibilities vs., 128–129

CEO selection and, 17, 20–23

checklist for creating capable, 115–116

committee redesign for, 11, 93, 117–131

communication between meetings by, 81–82

compensation committee, 11

compensation of, 113–115

composition of, 19

customer interaction with, 54–55

diversity in, 100–101

employee interaction with, 34–35

engagement of with investors, 2, 11–12, 93, 147–171

evaluation of, 19, 96, 107–110

execution committee, 11

executive sessions, 105–107

expectations for, 113

expertise and skills for, 72–73, 93, 95–116

goal setting for, 108–109

in governance vs. management, 63

importance of, 177

industry insiders and outsiders on, 98

information diversification for, 11, 93, 133–146

information seeking by, 144–145

leadership in, 104–105

leadership team development and, 29–36

leading for tomorrow by, 6–8

market modeling and, 51–53

meeting frequency for, 8

meetings with investors, 149–157

the new TSR focus for, 3–5, 15–16

redefining for the long term, 1–12

refreshing, 111–113

the right setting for, 105–107

risk appetite of, 70, 77–78

risk prioritization by, 70–72

selection criteria for, 97, 101–104

size of, 100

succession planning and, 24–27

technology committee, 11

time constraints on, 117–118

travel by, 127

Boeing, 29, 41, 86, 102

Bogle, Jack, ix

Booz Allen Hamilton, 83

Botelho, Elena, 21, 49, 78, 104

on goal setting, 108–109

Breen, Ed, 35, 137, 162

Brennan, Jack, ix

on activists on the board, 162–163

on board continuity and change, 111

on curated information, 138–139

on dealing with activists, 158

on governance, xii

on governance vs. management, 63

on investment structure, 166

on risk management, 84

on talent management, 33

Broussard, Bruce, 21

Brown, Greg, 167–171

Buckley, Tim, 33

Buffett, Warren, 8, 9

on activist perspective, 139–140

on bad actors, 87–88

on bad behavior, 85

on board compensation, 114

on board diversity, 101

on board members as pawns, 102–103

on CEO compensation, 36–37

at Coca-Cola, 108

on information for boards, 139

on mergers and acquisitions, 57, 60

on openness with investors, 155–156

on risk, 10

on settings for boards, 106

on strategy evaluation, 61–62

test for auditors, 71, 87

Burnison, Gary, 72

business models, 47

Business Roundtable, 1, 7–8, 175

Calhoun, David, 29

CamberView Partners, 104–105

capitalism, stakeholder vs. shareholder, 65–66

capital markets, importance of, xiii–xiv

cash generation, 48

Catalent, 75–76, 110

CA Technologies, 141–143

CEOs

board committees and, 117–118

board communication with, 135

board information and, 137–138, 144–145

as board members, 103–104

board responsibilities and, 128–129

compensation for, 3, 36–37

culture and, 42, 43–44

disruptive technologies and, 52–53

executive sessions and, 107

field-testing, 22–23

on goal setting, 108–109

internal candidate vetting for, 21–22

leadership team development and, 29–36

leadership team turnover and, 41–42

lead independent directors and, 104–105

long-term focus by, 6

in meetings with investors, 154–156

oversight of, 17, 28–29

selection of, 17, 20–23

simulations in testing, 21

strategy and risk committee and, 124–125

succession planning and, 19, 24–27

CFOs, 137

change of control provisions, 75

checklists

for board capabilities, 115–116

for engaging with investors, 171

for information diversification, 146

for redesigning committees, 131

for risk management, 88–89

for strategy management, 68

for talent management, 44

chief human resources officers, 39–40

Chiminski, John, 75–76

Christianson, Wei, 100

Citigroup, 76

Citrix, 165

climate change, 1, 64–67

coaching and mentoring, 28, 35–36

Coca-Cola, 25–27, 98, 108

codes of conduct, 86

committees, 11, 93, 117–131

ad hoc and temporary, 130–131

audit, 76–77, 87–88, 126–127

chairs of, 120

checklist for redesigning, 131

compensation, 11, 19

cybersecurity, 129–130

evaluation of, 120

execution, 11, 19

independence of, 119

information independence and 96, 128, 134 (see also information)

nominating and governance, 127–129

organizing, 118–120

strategy and risk, 76–77, 82, 124–126

talent, compensation, and execution, 120–124

technology, 11, 99

communication, xiii

about CEOs under fire, 29

between board meetings, 81–82

with committees, 120

moneymaking model and, 48–49

pacing of, 153

skills in, 102

on strategy, 53–54

compensation, 36–37, 121–122

of boards, 113–115

CEO, 3, 36–37

of committee chairs, 120

culture and, 41

investor interest in, 152

tied to short-term results, 3

compensation committee, 11. See also talent, compensation, and execution committee

talent development and, 19

competitive advantage, 51

competitive threats, 47

confirmation bias, 56

consultants, 37, 112, 122

Cook Pharmica, 75–76

Countrywide Financial, 53

Covid-19 pandemic, xv, 67

credibility

building, 166

loss of, 29

Cruise, 37, 52

culture

audits of, 19, 41, 122–123

bad behavior and, 85–88

talent and, 41–44

customers, 46

strategy and, 54–55

cybersecurity committee, 129–130

cybersecurity risk, 71, 82–85, 98–99

Danaher Corp., 58–60

dashboards, 48–49, 84

data analytics, 46

Data Documents, 140

data gap, 135

deal assassins, 56–57

debt strategies, 72

decision making, 42–43, 45–46

strategy and, 55

Dell Computer, 6

Delphi Automotive, 8, 53–54, 57. See also Gupta, Rajiv

risk matrix for, 80–81

Delphi Systems, 9

digital technologies, 47

activists and, 165–166

board expertise in, 98–99

increasing returns and, 47–48

Diller, Barry, 98

Directors’ Council, 8, 11, 29. See also Hooper, Michele

strategy at, 55

strategy evaluation at, 62

disruptive technologies, 52–53, 77–78

diversity, 1, 19

on boards, 100–101

strategy and risk committee and, 125–126

talent pool, 38–40

divestment, 57–58

division of labor, in boards, 11

Dow, 162

Drexel Directors Dialogue, xii, 2

DuPont, 12, 161–162

economic crises, 1

educational initiatives, 176

Eli Lilly, 144

E.L. Rothschild, 145

employee retention, 145

Enron, xii, 41, 86

enterprise risk management (ERM), 79–80

environmental, social, and governance (ESG) issues, 173–177

Erdoes, Mary, 39, 60

on audit committees, 127

on courage in board members, 102

in investor conferences, 166–167

Estée Lauder, 72–73, 100, 150

ethical behavior, 84–88. See also social responsibility

execution, 47, 122–124

moneymaking models and, 48–49, 55

execution committee, 11. See also talent, compensation, and execution committee

talent development and, 19

executive committee, 130

executive sessions, 105–107

Facebook, 53

Fanandakis, Nick, 161–162

Federal Reserve, 75

feedback

board evaluation and, 107–110

to CEOs, 29

on risk, 81

to/from investors, 153–154

Ferguson, Roger, 28, 73

Fields, Mark, 25

on activists as board members, 163

field-testing, 21–23

field visits, 34

financial services, trends in, 52, 61

Fink, Larry, 64, 165

Ford, William, 24, 25

Ford Motor Co., 72–73, 163

succession planning at, 24–25

talent development at, 18

Forester de Rothschild, Lady Lynn, 100, 145, 150

Friedman, Abe, 104–105

Friedman, Milton, 8

Garden, Ed, 30, 42

on activists, 159

on CEO experience for board members, 103

on compensation committee, 123

on information asymmetry, 135

on Wendy’s, 130, 143

Garnier, Jean-Pierre, 22

GE, 11, 141–143

leadership development at, 31–32

talent development at, 18

GE Capital, 142

General Motors (GM), 8, 9, 11. See also Barra, Mary

compensation at, 37

diversity at, 40

job rotation at, 33–34

market modeling at, 51–52

meetings with investors at, 154–155

strategy information at, 49

talent management at, 18–19, 32

technology risk at, 83–84

geopolitical risk, 70–71

ghSMART, 21, 49, 78, 104

globalization, 70–71

GM. See General Motors (GM)

goals, 108–109, 126

Goizueta, Roberto, 25

Gooden, Linda, 113

Google, 31, 86

governance, xi

audits of, 87–88

committees, 127–129

failures in, xii

management vs., 63

redefining for the long term, 1–12

Griesedieck, Joseph, 104

GSK, 22

Gupta, Rajiv, 8, 53–54

activist perspective and, 139

on board communication, 81–82

on meeting with investors, 150

on portfolio management, 57

on replacing board members, 112–113

risk matrix by, 80–81

H1N1 swine flu, 10, 79–80

Hackett, Jim, 25

Hockaday, Irv, 24, 72–73

Hooper, Michele, 8, 11

on board evaluation, 110

on board skills, 99

on CEO selection, 29

information acquisition by, 145

on skills development, 140–141

on strategy, 55

on strategy evaluation, 62

town halls by, 34–35

HR. See human resources (HR)

Humana, 21

human capital audits, 19, 74–75

human resources (HR), 55

boardroom representation of, 19

hybrid strategy, 47

IBM, talent development at, 18

Icahn, Carl, 167–170

Immelt, Jeffrey, 142

inclusion, 19

Inclusive Capital Partners, 65–66, 100, 145

index funds, ix, xii

investor influence and, 148

the new TSR and, 3–4

information

activist perspective in, 139–144

from activists, 158–160

asymmetry in, 11

checklist for diversifying, 146

curated vs. overloaded, 138–139

diversification of board, 11, 47, 93, 133–146

independence of, 134

making sense of, 141–143

from management, 136–139

meeting with investors for, 149–157

from outsiders, 140–141

sharing of for boards, 105–107

strategic initiatives and, 61

on talent, 18, 20, 34

initiatives for value creation

compensation linked to, 37

dashboards for, 48–49

educational, 176

evaluating, 3

strategic, 60–61

sustainability, 66

institutional investors

board relationships with, 7

on short-termism, 5

intellectual property theft, 85

investment patterns, 48, 73–75, 166

investors. See also activists

board engagement with, 2, 11–12, 93, 147–171

changes in, ix–xv

checklist for engaging with, 171

cost of failure for, 148

as drivers of the new TSR, 147–148

giving guidance to, 156–157

meeting with, 149–157

needs of long-term, ix–xiii

the new TSR and, 3–4

sustainability and, 64

telling your story to, 174–175

what they want to know, 151–153

Jacobs Manufacturing Co., 58–60

Jha, Sanay, 169–170

Johnson & Johnson, 40–41

joint ventures, 47, 53

Joyce, Tom, 59

J.P. Morgan Asset & Wealth Management, 20, 39. See also Erdoes, Mary

audit committee at, 127

on guidance to investors, 156

investor conference at, 166–167

joint ventures with, 53

strategic initiatives at, 60

Kent, Muhtar, 26–27

key performance indicators, 128–129

knowledge-based industries, 47–48

Kodak, 46

Korn Ferry, 2, 31, 72

Kozlowski, Dennis, 79–80

Lauder, William, 100

Lazarus, Shelly, 40, 64–65, 82–83, 143–144

on activists on the board, 163

on investor information, 153

on sustainability, 175–176

leaders and leadership, 15

board refreshment and, 111–112

for boards, 93

on boards, 104–105, 127–128

board selection and oversight of, 17, 20–23, 28–29, 35–36

CEO field-testing and, 23

comfort zones of, 53

continuity of, crises and, 73–74

development of at Coca-Cola, 25–27

evaluation of, 108–109, 110

information independence and, 134

long-term strategy and, 53–58

outside intelligence on, 35

risk from bad behavior by, 71, 84–88

selection criteria for, 97

skills/talents for the future and, 30–31

succession planning for, xv

team creation, 29–36

testing, 26–27

turnover in, culture problems and, 41–42

women in, 39–40

lead independent director (LID), 104–105

committee structure and, 119–120

compensation committee and, 124

Levenson, Rodger, 23

LID. See lead independent director (LID)

liquidity, 72–73, 75–78

activists and, 158–159, 165

long-term value creation, 5

board capabilities for, 10–11

boards as drivers in, 164

CEOs and, 20

collaboration between boards and CEOs and, 117

disruption and, 78

at Inclusive Capital Partners, 66

investors and, 149–157

managing risk and, 78, 81

the new TSR for, 8–12

specialists and, 100

stakeholders and, 65

sustainability and, 64–66

talent and, 17, 43, 73

at Wendy’s, 143

Lowe’s, 80

LSC Communications, 72

Lucent, 85

macroeconomic risk, 70–71

management, governance vs., 63

margins, expanding, 58–60

market modeling, 51–53

Martin, Aaron, 125–126

McCracken, Bill, 141–143

McGinn, Rich, 85

McKinsey, 31

Merck, 82–83

mergers and acquisitions, 9, 47, 52–53

activist interest in, 157–158

opposing points of view on, 56–57

strategically correct, 58–60

strategic risk and, 75–76

strategy and, 55

talent risk and, 74–75

Merrill Lynch, 53

#MeToo, 41

metrics, 48–49, 152–153

Microsoft, 18, 46, 159, 161

moneymaking models, 46, 47–51

bad actors and, 85

board expertise on, 99

market modeling and, 51–53

strategy and, 55

Motorola, 167–170

Muilenberg, Dennis, 29

Mulally, Alan, 24–25

Mulcahy, Anne, 40–41, 153

on activists, 160

on board continuity and change, 111

on social responsibility, 64

Musk, Elon, 163

mutual fund assets, ix

Narayen, Shantanu, 50–51

Nasser, Jacques, 24

Netflix, 49

net promoter scores, 141

new TSR

board composition and, 95–96

committee structure and, 117–118

and decision-making, 45–46

definition, 3–5

execution and, 48

index funds and, 3–4

investors as drivers of, 147–148

for long-term value creation, 8–12

and risk, 69–70

at Vanguard, 5

Nokia, 161

nominating and governance committee, 127–129

Nooyi, Indra, 6

NotPetya, 82–83

Ogilvy & Mather, 64, 143, 153

O’Hanley, Ron, 62, 80

on activists as board members, 163

on board committees, 118

on board knowledge, 98

on outside perspectives, 144

operating committee, 130

operations, culture and, 42–43

pacing, of communication, 153

Pall, 59–60

pandemics, 72–73

Covid-19, xv, 67

H1N1, 10, 79–80

Paris Agreement, 67

Peltz, Nelson, 161–162

PepsiCo, 6, 110

performance analytics, 31, 122, 141–143, 145

performance evaluation, 122, 141–143, 145

activists and, 164–166

for investors, 151

of strategy, 61–63

Pershing Square, 160

Pfizer, 144

Phillips 66, 119–120

Pitney Bowes, 34

Plexiglas, 58

Pozen, Daniel, 154

PPG, 29

premerger bakeoffs, 57

proactive mindset, 39

promotions, 43

Providence Health, 11, 125–126

public corporations, 77

board inefficacy and, 6–7

public good, 63–64

Qualcomm, 169

Quincey, James, 25–27

racial inequity, 1

Rales, Mitchell, 58–60

Rales, Steven, 58–60

Ratnakar, Raj, 59, 60

recruitment, 38–39, 101

regulation, 7, 18, 174

Relational Investors, 150

Reliance Steel & Aluminum, 72

reporting, 174–175

reputation risk, 84

resiliency, 128–129

resource allocation, 45, 72–73

retirement age, mandatory, 111

Richmond, Tim, 41, 74, 86

Riff, Dan, 66, 151

risk, 3–5, 9–10, 15, 69–89. See also strategy and risk committee

acceptance of, 73

ad hoc committees and, 130

audit committee and, 126–127

of bad behavior, 71, 84–88

centralization of, 82–83

checklist for managing, 88–89

cybersecurity, 82–84

diversification of information and, 134

immediate, 70–72

investor interest in, 152

liquidity and, 158–159

matrix of, 80–81

resources for surviving, 72–73

strategic, 75–78

talent-related, 73–75

total enterprise, 78–84

types of, 69–72

Robinson, Jim III, 105

Rockwell Collins, 56–57

Rogers, Brian, 56–57, 80

on bad actors, 84

on digital expertise, 98–99

on giving guidance to investors, 156

on guidance to investors, 156

Rohm & Haas, 58

Sarbanes-Oxley Act of 2002, xii

Sears, 165

Seidenberg, Ivan, 34, 111–112

shareholders, 63. See also investors

primacy of, 1

stakeholders vs., xiv

total shareholder return and, 2–3

value redefinition, 7

short-termism, 3–5

simulations, 21

skill development, 31–32. See also talent

activist perspective and, 140–141

for employees, 176

workforce preparation, 140–141, 176

social responsibility, 7–8

environmental, social, and governance issues and, 173–177

investor interest in, 152

strategy, stakeholders, and, 63–67

talent retention and, 40–41

Spencer Stuart, 38

stakeholders, 118

balancing interests of, 8

boards and, 93, 94

long-term value creation and, 65

shareholders and, 175–177

shareholders vs., xiv

strategy for all, 63–67

value for, 175

Statement on the Purpose of a Corporation, 175

State Street, 62, 80. See also O’Hanley, Ron

Stotlar, Doug, 72

strategy, 3–5, 9, 15, 45–68

activists’ perspective on, 144

adaptability and, 46, 49–51

for all stakeholders, 63–67

CEO succession linked to, 21

checklist for managing, 68

communication about, 53–54

diversification of information and, 133

failures in, 55–56

initiatives and, 60–61

investor days and, 166–167

investor interest in, 152

for the long term, 53–58

market modeling and, 51–53

moneymaking models and, 46, 47–51, 55

monitoring, 45–46, 48

performance evaluation of, 61–63

risk related to, 75–78

talent and, 45, 53–54

strategy and risk committee, 76–77, 82, 118, 124–126

subscription models, 50–51

succession planning, xv, 19

for boards, 127–128

emergency, 73–74

at GM, 19

investor interest in, 152

judgment calls in, 24–27

talent, compensation, and execution committee in, 121

talent development and, 20, 21

supply-chain risk, 72

sustainability, 1, 64–67, 173–177

measuring, 66

reporting on, 174–175

strategy and, 63–67

talent retention and, 40–41

Sustainability Accounting Standards Board, 174

Swords, Brendan, 102

talent, 3–5, 17–44, 173–174. See also leaders and leadership

for boards, 10–11, 93, 95–116

changing employee base and, 32–33

checklist for managing, 44

competition for, 18

culture and, 41–44

diversification of information on, 133

diversity in, 38–40

engagement of, 37–38

importance of, 9, 17

investor interest in, 152

management and oversight of, 18–19

retaining, 36–41, 73

risk related to, 73–75

strategy and, 45, 47, 53–54

sustainability and, 64

trends in, 32

talent, compensation, and execution committee, 118, 120–124

meetings with investors, 154–156

talent development

boards in, 20–21

culture and, 43

job rotation and, 33–34

for leadership teams, 29–36

Talent Wins (Charan, Carey & Barton), 30

Target, 160

Task Force on Climate-related Financial Disclosures, 174

technology committee, 11, 99, 129–130

technology risk, 82–83. See also cybersecurity risk

Tesla, 163

test for auditors, Buffett’s, 71, 87

Thornton, John, 24–25, 73

Thunberg, Greta, 67

TIAA, 28, 73

time constraints, 117

Time Warner, 167

total shareholder return (TSR), 2–3, 173

Toyota, 58–60

training, strategy and, 53–54

transparency, 105–106

in meetings with investors, 154–156

Trans World Airlines, 167

travel, 127

Trian Partners, 30, 142. See also Garden, Ed

Wendy’s and, 143

T. Rowe Price, 80, 84, 98–99, 156, 158

Tsay, Caroline, 98

TSR. See risk; strategy; talent; total shareholder return (TSR)

TSR, new. See new TSR

Turner, Mark

on customer focus, 54

field-testing by, 22–23

on leadership selection, 20, 32

market modeling and, 52

on risk management, 81

on strategic risk, 77

on talent engagement, 37–38

Tyco International, 10, 35, 79–80, 86, 137

activists at, 150

Ubben, Jeffrey, 65–66, 77

on activists, 159

boards and risk, 77

at Microsoft, 161

on strategy and risk committee, 124–125

on sustainability, 176

undervalued stock, 166

Unilever, 40

UnitedHealth Group, 34–35, 99, 140–141

United Technologies, 56–57, 80

ValueAct Capital, 65–66, 161

value creation, 74

boards in long-term, 6–8

public good vs., 63–64

short- and long-term, 48–49

Vanguard, ix–x, xiii

diversity at, 38–39

meetings with investors at, 150

the new TSR at, 5

operating committee at, 130

shareholder focus at, xi–xii

talent development at, 33

three Cs at, xiv

voice of long-term investors at, xi–xiii

Vanguard 500 Index Fund, ix

Verizon, 34, 111–112

vision, 101–102

Volkswagen, 41, 86

Walmart, 18, 165

Weismann, Bob, 34

Wellington Capital Group, 158

Wellington Management, 102, 154

Wells Fargo, 41, 62, 86

Wendy’s, 11, 129–130, 143

WhatsApp, 53

Williams, Ron, 73–74

Witty, Andrew, 22

women, 39–40, 101. See also diversity

workforce preparation, 140–141, 176

World Bank, xiii

WorldCom, xii

worst-case scenarios, 72–73

WSFS Financial Corp., 9, 20

CEO field-testing at, 22–23

customer focus at, 54

market modeling and, 52

risk management at, 81

talent refreshment at, 37–38

Xerox, 64, 153

Zander, Ed, 167–171

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