REFERENCES

INTRODUCTION

1. Rocket Silverman, Justin, “Invasion of the Cabbage Patchers,” New York Times, September 10, 2008.

2. Kane, Colleen, “Cabbage Patch Fever: 25 Years After,” Huffington Post, December 19, 2008, http://www.huffingtonpost.com/colleen-kane/cabbage-patch-fever-25ye_b_152470.html

3. “What Makes Your Brand Unique?” Build-A-Bear Corporate Website, Frequently Asked Questions 5, accessed October 24, 2013, http://www.buildabear.com/shopping/contents/content.jsp?id=2300007.

4. “What’s the Most Popular Animal?” Build-A-Bear Corporate Website, Frequently Asked Questions 7, accessed October 24, 2013, http://www.buildabear.com/shopping/contents/content.jsp?id=2300007.

5. “A History of Helping Girls Shine,” American Girl Corporate Website, Company History, accessed October 24, 2013, http://www.americangirl.com/corp/corporate.php?section=about&id=2.

6. Alva, Marilyn, “Mattel Shares Rise on Profits, American Girl Sales,” Investor’s Business Daily, accessed October 24, 2013, http://news.investors.com/.business/041713–652230-mattel-beats-hasbro-to-report-financial-results.htm.

7. “Fast Facts,” American Girl Corporate Website, accessed October 24, 2013, http://www.americangirl.com/corp/corporate.php?section=about&id=6.

01 FROM THE CAMPFIRE

1. Amos, Jonathan, “Red Dot Becomes ‘Oldest Cave Art,’” BBC News, June 14, 2012, http://www.bbc.co.uk/news/science-environment-18449711.

2. Choi, Charles, “Hot Find! Humans Used Fire 1 Million Years Ago,” Livescience.com, April 2012, accessed October 24, 2013, http://www.livescience.com/19425-earliest-human-fire.html.

3. Booker, Christopher. The Seven Basic Plots: Why We Tell Stories. New York: Continuum, 2004.

4. Campbell, Joseph. The Hero’s Journey: The World of Joseph Campbell: Joseph Campbell on His Life and Work. San Francisco: Harper & Row, 1960.

5. “Our Movement—Giving Shoes & Sight,” TOMS Corporate Website, accessed October 2013, http://www.toms.com/our-movement/l.

6. “What is J.K. Rowling’s Involvement in This Project?” Universal Orlando Corporate Website, Harry Potter World FAQs, accessed October 2013, https://www.universalorlando.com/Theme-Parks/Islands-of-Adventure/Wizarding-World-of-Harry-Potter/FAQ.aspx.

7. Mildenhall, Jonathan, Senior Vice President Integrated Marketing Content and Design Excellence, The Coca-Cola Company. Interviewed by Gaston Legorburu & Darren McColl. Atlanta, GA. August 16, 2013.

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9. “Company Overview,” Google.com. Accessed November 20, 2013. http://www.google.com/about/company/.

10. Dugdale, Addy, “Adidas May Be Official World Cup Sponsor, but Nike Wins the Battle of the Buzz,” Fast Company, June 2010, accessed October 2013, http://www.fastcompany.com/1658906/adidas-may-be-official-world-cupsponsor-nike-wins-battle-buzz.

02 YOUR FIRST KISS

1. Shayon, Sheila, “Disgruntled British Airways Passenger Airs Out Grievance through Promoted Tweet,” BrandChannel, September 3, 2013, accessed October 2013, http://www.brandchannel.com/home/post/British-Airways-Passenger-Promoted-Tweet-090313.aspx.

2. “Company Overview,” Waltdisney.com. 2013. http://thewaltdisneycompany.com/about-disney/company-overview.

3. Lev, Michael, “Hanna-Barbera Follows Disney Map,” New York Times, January 1990, accessed October 2013, http://www.nytimes.com/1990/01/09/business/hanna-barbera-follows-disney-map.html?src=pm.

4. “Innovations: We Don’t Just Make Car. We Design the Ultimate Driving Machine,” BMW Corporate Website, accessed October 2013, http://www.bmwusa.com/standard/content/innovations/default.aspx.

03 BRAVE NEW WORLDS

1. Tolle, Eckhart, A New Earth: Awakening to Your Life’s Purpose. New York: Dutton/Penguin Group, 2005.

2. “Eckhart Tolle,” Oprah Corporate Website, Oprah Radio Webcasts, July 10, 2008, http://www.oprah.com/oprahradio/Eckhart-Tolle-on-Oprahs-Soul-Series-Webcast.

3. Jensen, Jeff, “Great Expectations.” Entertainment Weekly. January 24, 2007. Accessed Nov 21, 2013.

4. Cassidy, Anne, “Good Characters and Cool Stuff—James Cameron on the Evolution of Storytelling.” Co.Create. Fast Company. June 3, 2013. Accessed November 21, 2013. http://www.fastcocreate.com/1683090/good-characters-and-cool-stuff-james-cameron-on-the-evolution-of-storytelling.

5. Marsh, Ed W., James Cameron’s Titanic. London: Boxtree, 1998, 3–29.

6. “James Cameron,” OceanElders.org, accessed October 28, 2013, http://www.oceanelders.org/elder/james-cameron.

7. “New Performance Capture Technology Video,” Science.discovery.com: Science Channel, Discovery Communications. http://science.discovery.com/video-topics/sci-fi-supernatural/james-cameron-interview-new-performance-capture-technology.htm.

8. “Avatar: Science Behind Pandora Video.” Discovery Channel.com, Discovery Channel. December 22, 2010. Accessed November 1, 2013.” http://news.discovery.com/tech/videos/tech-avatar-science-behind-pandora.htm.

9. Thompson, Anne, “How James Cameron’s Innovative New 3D Tech Created Avatar.” Popular Mechanics, January 1, 2010. Accessed November 21, 2013. http://www.popularmechanics.com/technology/digital/visual-effects/4339455.

10. “Vail Resorts Announces Launch Schedule of EpicMix™ and Epic Holiday Gift Contest.” Investors.VailResorts.com, November 2010, accessed October 28, 2013, http://investors.vailresorts.com/releasedetail.cfm?releaseid=526910.

11. “Lindsey Vonn Race Series,” EpicMix.com, accessed October 28, 2013, http://www.epicmix.com/lindsey-vonn-race-series.aspx.

04 THE STORYSCAPING MODEL

1. Gourevitch, Peter, “A New Model of Corporate Social Responsibility: A Case Study of TOMS Shoes,” School of International Relations and Pacific Studies, UC San Diego, Irps.ucsd.edu, Winter 2012, accessed October 28, 2013, http://irps.ucsd.edu/assets/001/503681.pdf.

05 POWER OF WHY

1. Lukovits, Karlene, “Fastest-Growing Brands Are ‘Ideal-Driven,’” MediaPost.com, January 2013, accessed October 28, 2013, http://www.mediapost.com/publications/article/165965/fastest-growing-brands-are-ideal-driven.html#axzz2j35EjnzF.

2. Reiman, Joey, “The Story of Purpose,” accessed October 28, 2013, http://www.joeyreiman.com.

3. Sinek, Simon. “Start with Why,” accessed October 28, 2013, http://www.startwithwhy.com.

4. Wells II, William R., “Semper Paratus: The Meaning,” USCG.org, 2006, accessed October 28, 2013, http://www.uscg.mil/history/articles/SemperParatusTheMeaning.pdf.

5. Jain, Sujata, “The Training It Takes to Become a Rescue Swimmer with the Coast Guard,” Live5News.com, September 2013, accessed October 28, 2013, http://www.live5news.com/story/23395486/training-it-takes-to-become-a-rescueswimmer-with-the-us-coast-guard.

6. Rasmus, Daniel W., “Defining Your Company’s Vision,” Fast Company, February 28, 2012. Accessed November 20, 2013, http://www.fastcompany.com/1821021/defining-your-companys-vision.

7. “Richard Branson: The PT Barnum of British Business,” Entrepreneur.com, October 2008, accessed October 28, 2013, http://www.entrepreneur.com/article/197616.

8. Martin, Andrew, “Procter on Purpose,” HubMagazine.com, New York Times, December 2010, accessed October 28, 2013, http://www.hubmagazine.com/html/2011/hub_42/may_jun/2372305742/procter-gamble_marc-pritchard.

9. “Simon Sinek: How Great Leaders Inspire Action,” Ted.com, September 2009, accessed October 28, 2013, http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html.

06 WALK THE WALK

1. UrbanDaddy.com, accessed October 29, 2013, http://www.urbandaddy.com/about.

2. Meek, James, “It’s a Gas,” Guardian.co.uk, June 2001, accessed October 29, 2013, http://www.theguardian.com/lifeandstyle/2001/jun/28/healthandwellbeing.health.

3. Schulz, Cory, “Statistics and Facts on the Cosmetics Industry,” Statista.com, accessed October 29, 2013, http://www.statista.com/topics/1008/cosmeticsindustry/#chapter1.

4. Frankel, Susannah, “Vivienne Westwood: ‘You Have a More Interesting Life if You Wear Impressive Clothes,’” Independent.co.uk, September 2012, accessed October 29, 2013, http://www.independent.co.uk/news/people/profiles/vivienne-westwood-you-have-a-more-interesting-life-if-you-wear-impressiveclothes-8157187.html.

07 INSIGHT INTO DESIRE

1. Dao, James, and Thom Shanker, “No Longer a Soldier, Shinseki Has a New Mission,” NYTimes.com, November 2009, accessed October 29, 2013, http://www.nytimes.com/2009/11/11/us/politics/11vets.html?pagewanted=all.

2. Mackay, Hugh, “What Makes Us Tick? The Ten Desires that Drive Us,” CSU.edu.au, November 2010, accessed October 29, 2013, http://www.csu.edu.au/__data/assets/pdf_file/0011/118784/Hugh-McKay-speech.pdf.

3. Praetorious, Dean, “Coca-Cola Recipes to Celebrate 125 Years of Coke,” HuffingtonPost.com, May 2011, accessed October 29, 2013, http://www.huffingtonpost.com/2011/05/08/coca-cola-recipes-125-years_n_859090.html#s275923title=Smoked_Ham_With.

4. Mackay, Hugh, “The ‘Unfocused’ Group Discussion Technique,” RO.UOW.edu.au, accessed October 29, 2013, http://ro.uow.edu.au/buspapers/14/.

5. “SapientNitro’s ‘The Best Job in the World’ Campaign Caps an Unprecedented. Awards Run with Best in Show and Four Gold Awards at MIXX,” Sapient.com, October 2009, accessed October 29, 2013, http://www.sapient.com/en-us/news/press-releases/a1294.html.

08 IN THEIR SHOES

1. Edited by Paul Atkinson, Sara Delamont, Amanda Coffey, John Lofland, Lyn Lofland, “Ethography after Postmodernism,” Handbook of Ethnography, London, Sage Publications. 2007: 445.

2. Bajarin, Tim, “A Smarter Future, Thanks to Sensors,” PC Magazine, February 2013, accessed October 2013, http://www.pcmag.com/article2/0,2817,2415002,00.asp.

09 THE ORGANIZING IDEA

1. Lobo, Rita, “Marketing with Wings: Dietrich Mateschitz and the Art of Branding,” EUROPEANCEO, October 16, 2013, accessed October 28, 2013, http://www.europeanceo.com/home/featured/2013/10/marketing-with-wings-dietrich-mateschitz-and-the-art-of-branding.

2. Iezzi, Teressa, “Most Innovative Companies 2012: 29_Red Bull Media House,” Fast Company, February 2012, accessed October 2013, http://www.fastcompany.com/3017413/most-innovative-companies-2012/29red-bull-media-house.

3. Bhatnagar, Parija, “Coke Slaps on a New Tagline,” money.cnn.com, December 8, 2005, http://money.cnn.com/2005/12/08/news/fortune500/coke_meeting.

4. Shayon, Sheila, “Coca-Cola Continues to Open Happiness, from Coke Machine to Truck to Table,” BrandChannel.com, September 2012, accessed October 30, 2013, http://www.brandchannel.com/home/post/2012/09/19/Coca-Cola-Open-Happiness-091912.aspx.

5. “Coca-Cola NYSE-KO,” Valueline.com, accessed October 30, 2013, http://www3.valueline.com/dow30/f2084.pdf.

11 WORLDS THAT SELL

1. Cendrowski, Scott, “Nike’s New Marketing Mojo,” CNN Money, February 13, 2012, accessed October 2013, http://management.fortune.cnn.com/2012/02/13/nike-digital-marketing.

2. Hare, Emily, “Information Is Power; Stefan Olander,” ContagiousMagazine.com, accessed October 30, 2013, http://www.contagiousmagazine.com/assets/magpdf/issue32/Interview_Olander_32.pdf.

3. Cendrowski, Scott, “Nike’s New Marketing Mojo,” CNN Money, February 13, 2012, accessed October 2013, http://management.fortune.cnn.com/2012/02/13/nike-digital-marketing.

4. Hare, Emily, “Information Is Power; Stefan Olander,” ContagiousMagazine.com, accessed October 30, 2013, pp. 24/25, http://www.contagiousmagazine.com/assets/magpdf/issue32/Interview_Olander_32.pdf.

5. Lynch, Kevin, “Good City Form,” MITPress.mit.edu, February 1984, accessed October 31, 2013, http://mitpress.mit.edu/books/good-city-form.

12 SHOCK YOUR CULTURE

1. Vella, Raphael. “Contemporary Art in Dialogue with . . . Politics and Education: Joseph Beuys as Teacher and Social Sculpture.” Public Lecture Series for Malta Contemporary Art. Funded by Malta Arts Fund. March 2011. http://www.raphaelvella.com/Joseph-Beuys-as-Teacher-and-Social-Sculptor.pdf.

2. Salter, Chuck, “Failure Doesn’t Suck,” Fast Company, May 2007. http://www.fastcompany.com/59549/failure-doesnt-suck.

3. George, Shannon, “25 Memorable Doctor Seuss Quotes,” Quotery.com, May 2013, accessed October 31, 2013, http://www.quotery.com/25-memorable-dr-seussquotes/.

4. Spinelli, Mike, “How Carroll Shelby and a Gang of Nerds Beat Enzo Ferrari,” May 2012, accessed October 31, 2013, http://jalopnik.com/5910453/how-carroll-shelby-and-a-gang-of-nerds-beat-enzo-ferrari.