Change: How about… Other Stuff?
Change, change, change. Few people embrace change naturally—it is outside their comfort zone, but hopefully not yours. How many times have you said to yourself everything changes but forgot to include your own business in that statement? As authors, we hope that some of the changes above are changes you are already beginning to embrace. Don’t stop, life is a constant change.
As a business owner and entrepreneur you are very attuned to changes outside your business, attuned to the needs of your customers changing, attuned to understanding your staff, attuned to everything. But we also know that you have worked very hard over the past few years making your business efficient. And in making it efficient—to your own particular way of knowing what works—you have probably allowed yourself to fall into the trap of wanting to keep things within your business from change. Our job here, as we help you break through your business’s glass ceiling, is to once again remind you to catalyze more change into things you have yourself settled into a rhythm.
And now, if you want to put your foot on the accelerator, turn the page to see Grow, coming next…
Pause: Did you make notes of things in the Action This Today section in the back of this book? If not, please take this opportunity to review the prior pages to identify again any thoughts and ideas you want to follow up on.