Starting a Business All-in-One For Dummies®
by Eric Tyson, Bob Nelson
Starting a Business All-in-One For Dummies, 2nd Edition
- Cover
- Introduction
- Book 1: Moving from Idea to Reality
- Chapter 1: Your Business in Context
- Chapter 2: Refining and Defining Your Business Idea
- Chapter 3: Creating a Business Model
- Chapter 4: Finding Your Target Market
- Chapter 5: Considering a Franchise
- Understanding What a Franchise Is
- Recognizing the Importance of Brands in Franchising
- Identifying the Three Types of Franchising
- Being Aware of the Roles and Goals of Franchisors and Franchisees
- Reviewing Franchise Relationships
- Nuances of the Franchisor/Franchisee Relationship
- Considering the Pros and Cons of Franchising
- Book 2: Planning for Your Business
- Chapter 1: Writing a Business Plan
- Chapter 2: Finding the Funding
- Chapter 3: Setting Your Franchise’s Wheels in Motion
- Surveying Your Options for Locale
- Finding Your Franchise’s Habitat
- Protected Areas, Exclusive Areas, and Encroachment Policies
- Signing the Lease
- Meeting Your Franchise’s Requirements
- Getting the Goods: Merchandise and Supplies
- Receiving Merchandise
- Maintaining Inventory
- Getting Good Training for Yourself and Your Management
- Chapter 4: Starting a Home-Based Business
- Chapter 5: Creating an Online Presence for Your Business
- Chapter 6: Starting with the Right Legal Structure
- Book 3: Handling Your Finances
- Chapter 1: Setting Up the Books
- Bookkeepers: The Record Keepers of the Business World
- Wading through Basic Bookkeeping Lingo
- Pedaling through the Accounting Cycle
- Tackling the Big Decision: Cash-Basis or Accrual Accounting
- Seeing Double with Double-Entry Bookkeeping
- Differentiating Debits and Credits
- Outlining Your Financial Road Map with a Chart of Accounts
- Starting with the Balance Sheet Accounts
- Tracking the Income Statement Accounts
- Setting Up Your Chart of Accounts
- Chapter 2: Reporting Profit or Loss in the Income Statement
- Chapter 3: Showing Financial Condition in the Balance Sheet
- Expanding the Accounting Equation
- Presenting a Proper Balance Sheet
- Judging Liquidity and Solvency
- Understanding That Transactions Drive the Balance Sheet
- Sizing Up Assets and Liabilities
- Financing a Business: Sources of Cash and Capital
- Recognizing the Hodgepodge of Values Reported in a Balance Sheet
- Chapter 4: Reporting Cash Sources and Uses in the Statement of Cash Flows
- Chapter 5: Controlling Costs and Budgeting
- Getting in the Right Frame of Mind
- Getting Down to Business
- Looking into Cost of Goods Sold Expense
- Focusing on Profit Centers
- Reducing Your Costs
- Deciding Where the Budgeting Process Starts
- Homing In on Budgeting Tools
- Preparing an Actual Budget or Forecast
- Understanding Internal versus External Budgets
- Creating a Living Budget
- Using the Budget as a Business-Management Tool
- Using Budgets in Other Ways
- Chapter 6: Satisfying the Tax Man
- Chapter 1: Setting Up the Books
- Book 4: Managing Your Business
- Book 5: Marketing and Promotion
- Chapter 1: Optimizing Your Marketing Program
- Chapter 2: Laying a Foundation for Growth
- Chapter 3: Taking Stock of Your Business Image
- Chapter 4: Forging Your Brand
- Chapter 5: Creating Marketing Communications That Work
- Chapter 6: Social Marketing: Facebook, Twitter, Instagram, LinkedIn, and Pinterest
- Book 6: Staying in Business
- Index
- About the Authors
- Connect with Dummies
- End User License Agreement
Starting a Business All-in-One For Dummies®
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