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by Marc Benioff, Maria Valdivieso de Uster, Homayoun Hatami, Thomas Baumgartner
Sales Growth, 2nd Edition
Foreword
Preface
Strategy 1 Find Growth Before Your Competitors Do
Chapter 1 Look Ten Quarters Ahead
Surf the Trends
Invest Ahead of Demand
Make It a Way of Life
Notes
Chapter 2 Mine Growth beneath the Surface
Find the Pockets of Growth
Look beyond Sales
Keep It Easy for the Sales Team
Notes
Chapter 3 Find Big Growth in Big Data
Harvest Every Source of Big Data
Get Personal in Selling
Put Big Data at the Heart of Sales
Notes
Strategy 2 Sell the Way Your Customers Want
Chapter 4 Master Multichannel Sales
Blend Remote Sales and Field Sales
Integrate Online and Offline
Orchestrate Direct and Indirect Channels
Bring Service Channels into the Fold
Notes
Chapter 5 Power Growth through Digital Sales
Optimize Fanatically and Often
Get Mobile to Drive Growth
Integrate Digital in a Great Omnichannel Experience
Notes
Chapter 6 Innovate Direct Sales
Engage Customers Early
Unlock Growth in Key Accounts
Pursue New Prospects Relentlessly
Chapter 7 Invest in Partners for Mutual Profit
Manage Partners as an Extension of Your Sales Force
Confront Channel Conflict Head-On
Chapter 8 Sell Like a Local in Emerging Markets
Get on the Ground
Overinvest in the Right Partners
Build Talent for the Long Term
Strategy 3 Supercharge Your Sales Engine
Chapter 9 Tune Sales Operations for Growth
Give Sales Teams More Time to Sell
Use Sales Operations to Benefit Customers
Chapter 10 Pay More Attention to Presales
Focus on Quality, Not Quantity, of Leads
Use Expertise Appropriately Before and During the Sale
Notes
Chapter 11 Get the Most out of Marketing
Capitalize on a Company-Wide Understanding of Buyers’ Needs
Smooth the Flow of Insights Between the Field and Marketing
Collaborate to Influence the Journeys that Drive Repurchase and Loyalty
Notes
Chapter 12 Build a Technological Advantage in Sales
Arm Sales Teams with Insights
Enable Channel Partners
Gear Up for Analytics
Notes
Strategy 4 Focus on Your People
Chapter 13 Manage Performance for Growth
Coach Rookies into Rainmakers
Set the Tempo of Performance
It’s Not Just about Pay
Notes
Chapter 14 Build Sales DNA
Create a Culture for the Long Term
Give Middle Managers a Starring Role
Put Together the A-Team
Notes
Strategy 5 Lead Sales Growth
Chapter 15 Drive Growth from the Very Top
Challenge the Status Quo
Galvanize Sales Teams
Role Model Change
Demand Results, Results, Results!
Note
Chapter 16 Make It Happen
Start a Dialogue about Change
Implement the Vision
Notes
Epilogue Reimagine Sales Growth
Go From Street-Smart to AI-Smart
Get Someone Else to do the Selling
Notes
About the Authors
Thomas Baumgartner
Homayoun Hatami
Maria Valdivieso
Acknowledgments
Index
EULA
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Acknowledgments
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EULA
Index
A
Account manager
see
Sales force
Account teams
see also
Key account management
Adidas
Adobe
Afiniti
Alcoa
Allianz
Amazon
American Airlines
American Express
Analytical capabilities
granular insights
Artificial intelligence
see also
Machine learning
B
Best Buy
Big data
applications
capabilities
definition
sources
Big-deal teams
BMW
Bon-Ton
C
Capability building
see also
Talent management
coaching
experiential learning
for partners
role playing
Capital One
Cargill
Caterpillar
Change management
sales culture
Channels
see also
Digital channels, Direct channels, Indirect channels, Multichannel
conflict
customer service
hybrid
Channel partners
see
Indirect channels
Churn
retention
Cisco
Citrix
ClearLink
Coaching
see
Capability building
Coca-Cola Enterprises
Commission
see
Compensation
Compensation
incentives/commission
non-financial incentives
Compete
comScore
Conversion rate
Cost of sales
County Market
Cross-selling/upselling
Customer
see
Sales experience
acquisition
decision journey
insights
loyalty
needs
retention
see
Churn
satisfaction
Customer relationship management
Customer service
see
Channels
D
Demand
investing ahead
modeling
Deutsche Bank
Digital channels
see also
mobile channels
location-based selling
quick-response codes
social media
Direct channels
future of
see also
Digital channels, Sales force
Distributors
see
Indirect channels
E
EMC
Emerging markets
Enterprise sales
see
Key account management
Essent
Experts
F
Facebook
Field reps
see
Sales force
FreshDirect
Frontline leaders
see
Sales force, Sales managers
G
Go-to-market model
Google
Grainger
H
Hero Honda
Hewlett Packard Enterprise
Hiring
see
Capability building
Hunter-farmer model
Hyundai
I
IKEA
Incentives
see
Compensation
Indirect channels
see also
Capability building, Multichannel
dealers
performance management
Inside sales
see
Sales force
Intercontinental Hotel Group
Internet
see
Digital channels
Internet of Things
Intesa Sanpaolo
Intuit
IPsoft
Itaú Unibanco
K
Key account management
L
L'Oréal
Lattice Engines
Leads/lead generation
qualification
LinkedIn
Loyalty programs
M
Machine learning
Marketing
budget
collaboration with sales
Mars
McDonald's
McKinsey Global Institute
Merck
Micro-markets
definition
Microsoft
Middle managers
see
Sales managers
Mint
Mobile channels
augmented reality
Multichannel
see also
Channels
N
Neiman Marcus
Nike
Nissan
Nordstrom
O
Omnichannel
see
Multichannel
Online channel
see
Digital channels
Outsourcing
see
Sales
P
Partners
see
Indirect channels
Performance management
see also
Capability building, Compensation
reporting
ride-alongs
sales planning
targets
Personalization
Phone sales
see
Direct channels
Portugal Telecom
Pioneer Hi-Bred
PNC Financial Services
Presales
Pricing
Procter & Gamble
Progressive
Product development
Q
Quantum Black
R
Red Ventures
Retail stores
bank branches
Routes to market
see
Channels
S
Sales automation
Sales collateral
see
Sales tools
Sales experience
Sales force
coaching
see
Capability building
coverage
feeding insights to marketing
field reps
inside sales/phone sales reps
productivity
Sales leaders
Sales/frontline managers
coaching
see
Capability building
Sales operations
collocation
definition
Sales outsourcing
Sales pipeline
Sales strategy
Sales tools
see also
Customer relationship management, Technology-enabled sales
Salesforce
Samsung
SAP
Schneider Electric
Segmentation
micro-segmentation
partner segmentation
Sephora
Shopkick
Siemens
Small and midsize customers
Social media
see
Digital channels
Solution sales
see also
Presales
Specialists
see
Experts
SportCheck
Sungevity
SWIFT
T
T-Mobile USA
Talent management
TDC
Technical sales
see
Presales
Technology-enabled sales
IT tools
Telesales
see
Direct channels
Tesco
Topshop
Training
see
Capability building
Twitter
U
UPS
V
Value proposition
VimpelCom
Vodafone
W
Web
see
Digital channels
Webhelp
Williams-Sonoma
Win rate
Word of mouth
Würth
Y
Yihaodian
YouTube
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