Home Page Icon
Home Page
Table of Contents for
Title Page
Close
Title Page
by Cristian Bravo, Bart Baesens, Wouter Verbeke
Profit Driven Business Analytics
Cover
Wiley & SAS Business Series
Title Page
Foreword
Acknowledgments
CHAPTER 1: A Value-Centric Perspective Towards Analytics
INTRODUCTION
PROFIT-DRIVEN BUSINESS ANALYTICS
ANALYTICS PROCESS MODEL
ANALYTICAL MODEL EVALUATION
ANALYTICS TEAM
CONCLUSION
REVIEW QUESTIONS
REFERENCES
CHAPTER 2: Analytical Techniques
INTRODUCTION
DATA PREPROCESSING
TYPES OF ANALYTICS
PREDICTIVE ANALYTICS
ENSEMBLE METHODS
EVALUATING PREDICTIVE MODELS
DESCRIPTIVE ANALYTICS
SURVIVAL ANALYSIS
SOCIAL NETWORK ANALYTICS
CONCLUSION
REVIEW QUESTIONS
NOTES
REFERENCES
CHAPTER 3: Business Applications
INTRODUCTION
MARKETING ANALYTICS
FRAUD ANALYTICS
CREDIT RISK ANALYTICS
HR ANALYTICS
CONCLUSION
REVIEW QUESTIONS
NOTE
REFERENCES
CHAPTER 4: Uplift Modeling
INTRODUCTION
EXPERIMENTAL DESIGN, DATA COLLECTION, AND DATA PREPROCESSING
UPLIFT MODELING METHODS
EVALUATION OF UPLIFT MODELS
PRACTICAL GUIDELINES
CONCLUSION
REVIEW QUESTIONS
NOTE
REFERENCES
CHAPTER 5: Profit-Driven Analytical Techniques
INTRODUCTION
PROFIT-DRIVEN PREDICTIVE ANALYTICS
COST-SENSITIVE CLASSIFICATION
COST-SENSITIVE REGRESSION
COST-SENSITIVE LEARNING FOR REGRESSION
PROFIT-DRIVEN DESCRIPTIVE ANALYTICS
CONCLUSION
REVIEW QUESTIONS
NOTES
REFERENCES
CHAPTER 6: Profit-Driven Model Evaluation and Implementation
INTRODUCTION
PROFIT-DRIVEN EVALUATION OF CLASSIFICATION MODELS
PROFIT-DRIVEN EVALUATION OF REGRESSION MODELS
CONCLUSION
REVIEW QUESTIONS
NOTES
REFERENCES
CHAPTER 7: Economic Impact
INTRODUCTION
ECONOMIC VALUE OF BIG DATA AND ANALYTICS
KEY ECONOMIC CONSIDERATIONS
IMPROVING THE ROI OF BIG DATA AND ANALYTICS
CONCLUSION
REVIEW QUESTIONS
NOTES
REFERENCES
About the Authors
Index
End User License Agreement
Search in book...
Toggle Font Controls
Playlists
Add To
Create new playlist
Name your new playlist
Playlist description (optional)
Cancel
Create playlist
Sign In
Email address
Password
Forgot Password?
Create account
Login
or
Continue with Facebook
Continue with Google
Sign Up
Full Name
Email address
Confirm Email Address
Password
Login
Create account
or
Continue with Facebook
Continue with Google
Prev
Previous Chapter
Wiley & SAS Business Series
Next
Next Chapter
Copyright
Profit-Driven Business Analytics
A Practitioner’s Guide to Transforming Big Data into Added Value
Wouter Verbeke
Bart Baesens
Cristián Bravo
Add Highlight
No Comment
..................Content has been hidden....................
You can't read the all page of ebook, please click
here
login for view all page.
Day Mode
Cloud Mode
Night Mode
Reset
