Dr. Reed K. Holden, founder of Holden Advisors, is a world-class pricing expert who helps clients build go-to-market strategies to drive price leadership, Selling Backbone, and profitable growth. Dr. Holden specializes in helping sales and pricing teams avoid the Procurement Buzz Saw by implementing value strategies to recognize and counter margin reducing buying tactics. He is an enthusiastic and persuasive advocate for demonstrating customer value and price leadership with companies that need to adapt in highly competitive markets.

In 2012, Dr. Holden published Negotiating with Backbone: Eight Strategies to Defend Your Price and Value, and in 2008, with co-author Mark Burton, he published Pricing with Confidence: Ten Ways to Stop Leaving Money on the Table, a top-selling pricing book for the executives. He also co-wrote The Strategy and Tactics of Pricing second and third editions during his tenure as CEO of Strategic Pricing Group (now Monitor|Deloitte).

A dynamic and provocative presenter with over 25 years of experience, Dr. Holden keynotes at executive and sales events for Fortune 1000 companies. Organizations that strive for price leadership engage Dr. Holden Reed to provide B2B pricing and negotiating advice to entities building go-to-market strategies to drive price leadership, Selling Backbone and profitable growth. Reed is married with two children, three grandchildren, and two dogs, and resides in Concord, Massachusetts.

Jeet Mukherjee, vice president of Pricing at Holden Advisors, specializes in hardware and software pricing with a B2B focus. Armed with over two decades worth of global experience in management consulting, strategy, analytics, marketing, and pricing, Jeet left the Fortune 100 world to help clients defend their value through pricing at Holden Advisors. As a pricing expert, Jeet has presented in multiple conferences across the nation and the world, and taught executives from startups to Fortune 100 companies.

He holds an MBA from Boston University's Questrom School of Business and has worked with clients in distribution, pharmaceutical, healthcare, and technology sectors. He is also the proud recipient of an Edelman Laureate for his work in business analytics and optimization within distribution.

Jeet lives in Phoenix with his wife, Kelly, their two sons, Aidan and Kyle, and their dogs, Ozzie and Hudson.

About Holden Advisors

Based in Concord, Massachusetts, Holden Advisors is a global team of experts in pricing and sales performance. We'll help you take control of your differential value and use it to transform your business. We help commercial teams quantify business value, mitigate risk, and go to market faster—the essentials of improving profit performance. By aligning your commercial organization around the value of your solution, you can offer a fair price relative to competitors and show clients results others have received using the solution. And increase both your revenue and profits. In more than 30 years of working with Fortune 500 corporations, venture-backed start-ups, and a variety of entrepreneurial organizations around the world, we've developed a proficiency in pricing and sales performance that few others can match. For more information, visit www.holdenadvisors.com.