About the Authors

AJAY AGRAWAL is professor of strategic management and Geoffrey Taber Chair in Entrepreneurship and Innovation at the University of Toronto’s Rotman School of Management. He is the founder of the Creative Destruction Lab and cofounder of NEXT Canada, both not-for-profit programs that support the commercialization of science via entrepreneurship. He is a research associate at the National Bureau of Economic Research in Cambridge, Massachusetts; an academic advisory council member at the Center on Regulation and Markets at Brookings in Washington, DC; an advisory board member at Carnegie Mellon University’s Block Center for Technology and Society in Pittsburgh; and a faculty affiliate at the Vector Institute for Artificial Intelligence in Toronto. Ajay conducts research on the economics of innovation and serves on the editorial board of Management Science. He is cofounder of the AI/robotics company Sanctuary. The company’s mission is to create the world’s first human-like intelligence in general-purpose humanoid robots. Ajay holds a PhD in applied economics from the University of British Columbia. He was appointed a Member of the Order of Canada in 2022.

JOSHUA GANS is professor of strategic management and the holder of the Jeffrey S. Skoll Chair of Technical Innovation and Entrepreneurship at the Rotman School of Management, University of Toronto. Joshua is also chief economist at the University of Toronto’s Creative Destruction Lab. Joshua has over 150 peer-reviewed academic publications and is the editor (strategy) of Management Science. He is a research associate at the National Bureau of Economic Research and holds fellowships at MIT, e61 Institute, Luohan Academy, the International Centre for Economic Analysis, Melbourne Business School, the Acceleration Consortium, and the Academy of Social Sciences, Australia. He has authored two successful textbooks and written ten popular books, including Parentonomics (2009), Information Wants to Be Shared (2012), The Disruption Dilemma (2016), Scholarly Publishing and Its Discontents (2017), Innovation + Equality (2019), The Pandemic Information Gap (2020), and The Pandemic Information Solution (2021). Joshua holds a PhD in economics from Stanford University and, in 2008, was awarded the Economic Society of Australia’s Young Economist Award (the Australian equivalent of the John Bates Clark medal).

AVI GOLDFARB is the Rotman Chair in Artificial Intelligence and Healthcare and professor of marketing at the Rotman School of Management, University of Toronto. Avi is also chief data scientist at the Creative Destruction Lab, a faculty affiliate at the Vector Institute and at the Schwartz Reisman Institute for Technology and Society, a scientific advisory board member of HiParis!, a research associate at the National Bureau of Economic Research, and a former senior editor at Marketing Science. Avi’s research focuses on the opportunities and challenges of the digital economy. He has published academic articles in marketing, computing, law, management, medicine, physics, political science, public health, statistics, and economics. His work on online advertising won the INFORMS Society of Marketing Science Long Term Impact Award. Avi testified before the US Senate Judiciary Committee on competition and privacy in digital advertising. He holds a PhD in economics from Northwestern University.

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