* No word has caused more misunderstanding in East/West relations than “sincerity.” To a Westerner, sincerity means “words that are true to conviction and feelings”; to an Easterner, sincerity means “actions that are appropriate to a specific relationship and make it harmonious and of optimum mutual benefit.” For the Westerner, sincerity has to do with intentions, that is, with morality; to the Easterner, sincerity has to do with behavior, that is, with ethics.