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by Mark Rodgers, Alan Weiss
Persuasion Equation
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Contents
Foreword by Alan Weiss
Acknowledgments
Introduction
1 Persuasion Fundamentals: The Basics You Need to Know, and Why You Need to Know Them
2 Decision Making: The Surprising Reasons People Say Yes and No
3 Targets, Technology, and Tactics: Because It’s Not About You, It’s About Them
4 Building Your Business Case: Creating the Logical and Emotional Foundations of Your Argument
5 The Credibility Crucible: How You Get It, Why You Lose It, and How You Win It Back
6 Power Language: Verbal and Nonverbal Communication Tools to Skyrocket Your Success
7 Persuasive Processes: A Five-Step Sequence to Yes
8 Persuasion: How to Get Agreement, Up, Down, and All Around
9 Persuasion: What to Do When Your Persuasion Attempts Go Awry
10 Yes Success: What to Do When Your Target Agrees (and Why Most People Don’t Get This Right)
11 Your Persuasion Action Plan: How to Get a 10,000:1 Return on Your Investment in This Book
12 The Psychology of Self-Persuasion: The First Person Who Needs to Say Yes . . . Is You
Bibliography
Index
About the Author
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Persuasion Equation
The Subtle Science of Getting Your Way
MARK RODGERS
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