FTPress Delivers Elements

An e-burst of inspiration for business and life.

Effective Branding Begins with a Name

Get branding right from the start, with great product names, powerful differentiators, and meaningful, motivating, memorable taglines.

Brian D. Till Donna Heckler
ISBN: 978-0-13-706124-2
$1.99

Do You Matter?

Use design to build products, services, and experiences that truly matter to your customers’ lives...that they can’t live without!

Robert Brunner Stewart Emery Russ Hall
ISBN: 978-0-13-706164-8
$1.99

Why Your Company Must Have a Design Culture

Take a broader view of great product design—and promote culture and processes that help you create winning designs over and over again!

Robert Brunner Stewart Emery Russ Hall
ISBN: 978-0-13-706165-5
$1.99