Copyright © 2014 by John Lawson and Debra Schepp
All rights reserved. No part of this book may be used or reproduced in any manner whatsoever without written permission except in the case of brief quotations embodied in critical articles or reviews.
BenBella Books, Inc.
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First e-book edition: March 2014
Library of Congress Cataloging-in-Publication Data
Lawson, John, 1965–
Kick ass social commerce for e-preneurs: it’s not about likes … it’s about sales /
John Lawson, with Debra Schepp.
pages cm
Includes bibliographical references and index.
ISBN 978-1-939529-44-2 (pbk.) — ISBN 978-1-939529-45-9 (electronic)
1. Electronic commerce—Social aspects. 2. Marketing—Social aspects.
3. Internet marketing—Social aspects. I. Schepp, Debra. II. Title.
HF5548.32.L387 2014
658.8’72—dc23
2013036472
Editing by Erin Kelley
Copyediting by Francesca Drago
Proofreading by Greg Teague and Rainbow Graphics, Inc.
Indexing by Clive Pyne, Book Indexing Services
Cover design by Rob Johnson
Text design and composition by Publishers’ Design and Production Services, Inc.
Printed by Bang Printing
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