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End User License Agreement
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End User License Agreement
by Alexander Chernev, Philip Kotler
Kellogg on Marketing, 3rd Edition
Cover
Title Page
Copyright
Preface
Acknowledgments
PART 1: Marketing Strategy and Tactics
PART 2: Marketing as an Engine of Business Growth
PART 3: Developing a Winning Marketing Strategy
PART 4: Creating Value with Brands
PART 5: Crafting a Successful Communication Campaign
PART 6: Designing Effective Distribution Channels
PART 7: Data‐Driven Marketing
End User License Agreement
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CHAPTER 23: Personalization—Today and Tomorrow
WILEY END USER LICENSE AGREEMENT
Go to
www.wiley.com/go/eula
to access Wiley’s ebook EULA.
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