Chapter 17
Service Portfolio Management and Service Catalog Management

THE FOLLOWING ITIL SERVICE OFFERINGS AND AGREEMENTS EXAM OBJECTIVES ARE DISCUSSED IN THIS CHAPTER:

  • images Service portfolio management and service catalog management
  • images Each process is discussed in terms of
    • Purpose
    • Objectives
    • Scope
    • Value
    • Policies
    • Principles and basic concepts
    • Process activities, methods, and techniques
    • Triggers, inputs, outputs, and interfaces
    • Information management
    • Roles and responsibilities
    • Critical success factors and key performance indicators
    • Challenges
    • Risks

This chapter covers the day-to-day operation of each process; the detail of its activities, methods, and techniques; and its information management. Service portfolio management ensures that we have the appropriate mix of services delivered by the service provider to meet the requirements of the customer. Service catalog management manages the production of the service catalog, which is used to display to customers the live operational services, and those about to go live.

Understanding Service Portfolio Management

The following sections look at the service portfolio management process, which provides an important source of information for the management of services across the lifecycle.

Purpose

The purpose of this process is to ensure that the appropriate mix of services is delivered by the service provider to meet the requirements of the customer. The process enables us to track a number of important items of information about our services, including the investment that has been made and the interaction with other services.

The information captured in the service portfolio links the services being provided to the business outcomes they support. This ensures that activities across the whole of the lifecycle are aligned to ensure that value is delivered to customers.

Objectives

The objectives of service portfolio management are as follows:

  • Provide a process that allows an organization to manage its overall service provision. Through this process, the service provider develops mechanisms to investigate and decide which services to provide to its customers. This decision is based on the analysis of the potential return that could be generated and acceptable levels of risk.
  • Maintain the definitive managed portfolio of services provided by the service provider. Each service should be identified, along with the business need and outcome it supports.
  • Provide an information source that allows the organization to understand and evaluate how the IT services provided enable the organization to achieve its desired outcomes. It will also be a mechanism for tracking how IT can respond to organizational changes in the internal or external environments.
  • Provide control over which services are offered, to whom, with what level of investment, and under what conditions.
  • Track the organizational spend on IT services throughout their lifecycle, allowing for regular reviews of the strategy to ensure that the appropriate investment is being made for the chosen strategic approach.
  • Provide information to enable decision making regarding the viability of services and when they should be retired.

Scope

Service portfolio management has a broad scope because it covers all the services a service provider delivers as well as those it is planning to deliver and those that have been retired from live operation.

Because the primary concern of the service portfolio management process is to determine whether the services being provided are delivering value, the process should cover the ability to track investment and expenditure on services. The outcome of the process can then be compared to the desired business outcomes in terms of the value the customer requires.

Internal and external service providers may have a different approach to the way they connect services to business outcomes. For an internal service provider, it will be necessary to work closely with the business units in the organization to compare the outcomes with the investment. External service providers are more likely to have this information captured as part of the agreement or contract that defines the relationship with the business. The services they provide are also more likely to be directly associated with revenue generation or support revenue generation services.

Service portfolio management should be responsible for evaluating the value of the services provided throughout the whole of their lifecycle. It is also important to be able to compare the merits of the existing services against those that are being planned or the benefits they provide in replacing retired services. In this way, we can be certain that the services provided meet the required business needs.

The Service Portfolio

We are now going to review the service portfolio itself, which is the output from the process. Figure 17.1 illustrates the components of the service portfolio: the service pipeline, service catalog, and retired services.

Image shows service knowledge management system containing service portfolio components like service pipeline, service catalog, and retired services. Service lifecycle like service status, requirements, definition, etc. are listed within portfolio

FIGURE 17.1 The service portfolio and its contents

Copyright © AXELOS Limited 2010. All rights reserved. Material is reproduced under license from AXELOS.

The service portfolio is the complete set of services managed by a service provider. This includes the contractual and financial commitments across internal, external, or third-party providers; new service development activity; and improvement initiatives. All services should be included, whether they are visible, customer-facing services, such as the core or the enhancing services, or the enabling services that support them.

The service portfolio also covers the services that are currently only in a conceptual stage, potentially the services that would be developed if there were no limit on budget, resources, or capabilities. The service portfolio shows the allocation of all the resources in use across the whole service lifecycle. Each stage of the lifecycle will be making demands on the available resources and capabilities, and the service portfolio allows us to see those allocations and resolve any potential conflicts according to the importance of the business outcomes.

Any new project or development should have an approved financial plan and allocated budget demonstrating the cost recovery or return on investment, and this will be captured in the service portfolio. By ensuring that we have the right mix of services across the pipeline and catalog, we can make sure we have the correct funding for all of the IT service provider activities across the service lifecycle.

As you will see later, the service catalog is the only part of the service portfolio that is customer facing, the information it contains may be used as part of customer-facing reports, presentations, and business cases. The live operational services, as captured in the service catalog, are the only services that will recover costs or earn profits.

Value

Service portfolio management helps the business to decide where to invest. Services are implemented not just because they are a good idea or because they are an industry standard, but because there is a good business case. The expected outcomes are compared with the investment required to build and deliver a service. This means that customers understand what will be delivered and under what conditions; they can then decide whether the service is a good or bad investment.

The service provider, through the decisions made as part of service portfolio management, can help its customers achieve their business strategies.

Policies, Principles, and Basic Concepts

The service portfolio represents the commitments and investments made by a service provider across all customers and market spaces. It shows any contractual commitments and which new services are being developed. It will also include current service improvement plans initiated by continual service improvement (CSI). Some services are not provided directly by the service provider but are bought in from suppliers. The service provider remains responsible for these third-party services, since they form an integral part of the customer service offering. An example of such a service would be the wide area networking service. It is important to note, therefore, that the portfolio includes the complete set of services that are managed by a service provider.

Service portfolio management ensures that the service provider understands all the services it provides, the investment that has been made in these services, and the objectives and required returns for each one. This knowledge is necessary before tactical plans for management of the services are made. The process plays a role in strategy generation, ensuring that the agreed strategy is appropriately executed at each stage. This prevents common mistakes such as choosing a new tool before optimizing processes. It also ensures that what is actually done matches what was intended. The service portfolio management approach also helps managers to allocate resources in line with business priorities.

In addition, the service portfolio identifies the services that the organization would provide if it had unlimited resources, capabilities, and funding. This helps identify what can and cannot be done. Every decision to provide a service uses resources that could have been spent on providing a different service, so the choice of what to prioritize and the implications of that choice in terms of the allocation of resources and capabilities are understood. It also ensures that the approval to develop potential services in the pipeline into catalog services is granted only with approved funding and a financial plan for recovering costs where appropriate (internal) or showing profit (external).

The Service Pipeline

The service pipeline lists all services that are being evaluated as potential offerings or are actually being developed. The services in the pipeline are not yet available to customers, and the pipeline is not normally visible to customers. Investment opportunities are assessed in the pipeline. Services enter the pipeline under a number of circumstances:

  • As a result of a customer request
  • When the service provider identifies an opportunity, such as when a business outcome is underserved by current services
  • As a result of new technology becoming available that could create new business opportunities
  • When service management processes identify a better solution to the services that are currently offered
  • When CSI processes identify a gap in the current service portfolio

The service pipeline ensures that all these opportunities are properly evaluated so that the potential returns can be judged against the investment required.

Service Catalog

The catalog is a database of information regarding the services available to customers—these may be already live or available for deployment. This part of the service portfolio is published to customers, and it includes information about deliverables, prices, contact points, and ordering and request processes. It is essential that due diligence is undertaken before a service is added to the catalog so that the service provider understands how to deliver it successfully, and at the expected cost. The service catalog also contains details about standard service requests, enabling users to request those services using the appropriate channels. These requests may be channeled through a web portal and then routed to the appropriate request fulfillment procedure.

The service catalog also informs service portfolio management decisions. It identifies the linkage between service assets, services, and business outcomes and any potential gaps in the service portfolio.

Take a look at Figure 17.2, which shows linkages between service assets, the services they support, and the business outcomes they facilitate:

Image shows service catalog and linkages between services and outcomes has table for service owner(s) and business relationship manager(s). Both categories have empty blocks linked to blocks in service catalog.

FIGURE 17.2 The service catalog and linkages between services and outcomes

Copyright © AXELOS Limited 2010. All rights reserved. Material is reproduced under license from AXELOS.

  • The boxes on the left are service assets used by the service provider to provide services. These could be assets such as servers, databases, applications, and network devices.
  • The box in the middle shows the services in the service catalog. There are two layers of services shown. The layer on the left shows supporting services, which are usually not seen by the customer directly, such as application hosting (contained in a view of the service catalog called the technical or supporting service catalog). The second layer of services includes customer-facing services.
  • The boxes on the right are business outcomes, which the business achieves when it uses these services.

Services that are performing well and are popular are identified. They may be allocated additional resources to ensure that they continue to perform as required and will be able to satisfy increased demand.

Services that are performing in an acceptable manner but could be improved in terms of efficiencies or functionality are deemed viable services. Introducing new attributes, addressing warranty or utility issues, improving how well they match demand, and setting new pricing policies are all approaches that may be used to make the services more popular. Services that are unpopular or that consistently perform badly may be marked for retirement.

A subset of the service catalog may be third-party or outsourced services. These extend the range of the service catalog in terms of customers and market spaces. Figure 17.3 shows how these third-party services may be used as a stopgap to address underserved or unserved demand until items in the service pipeline are phased into operation. They may also be used to replace services being retired from the service catalog.

Image shows service catalog and demand management has table for service owner(s) and business relationship manager(s). Both categories have empty blocks (for categories like well-utilized, under-utilized, and unused assets) linked to blocks in service catalog.

FIGURE 17.3 Service catalog and demand management

Copyright © AXELOS Limited 2010. All rights reserved. Material is reproduced under license from AXELOS.

A comparison of the typical content and purpose of the service portfolio and service catalog is illustrated in Figure 17.4.

Image shows comparison of business impact (opportunity, value proposition, priorities, risks, and so on) and service catalog (services, policies, minimum requirements, dependencies, and so on).

FIGURE 17.4 Service portfolio and service catalogs

Copyright © AXELOS Limited 2010. All rights reserved. Material is reproduced under license from AXELOS.

Retired Services

Some services in the service portfolio are phased out or retired. Each organization should periodically review services to decide when to move a service from the catalog to retired. A decision may be made to phase out the provision of a service by ceasing to offer it to new customers, even though the service is still being delivered to existing customers. Other organizations will wait until there are no users for the service to move the service out of the catalog.

Retired services are maintained in the service portfolio for a number of reasons:

  • If the replacement service fails to meet all requirements, it may be necessary to be able to fall back to the previous service.
  • When defining a new service, service portfolio management might realize that some functionality is available from a retired service. This could result in the service being reinstated to the service catalog.
  • Regulatory requirements to maintain archived data may mean that the service required to access that data needs to remain available. In this case the information is exported to a read-only database for future use.

The retirement of a service should be managed through service transition to ensure that all customer commitments are fulfilled and service assets are released from contracts.

Other Information Sources: The Configuration Management System

The configuration management system (CMS) is a set of tools and databases that are used to manage an IT service provider’s configuration data. The CMS is maintained by configuration management and is used by all IT service management processes. It also includes information about incidents, problems, known errors, changes, and releases, and it may contain data about employees, suppliers, locations, business units, customers, and users. The CMS includes tools for collecting, storing, managing, updating, and presenting data about all configuration items and their relationships. The CMS is examined in more detail in the ITIL Service Transition publication.

A configuration management database (CMDB) is a database used to store configuration records throughout their lifecycle. The CMS may include one or more CMDBs, and each database stores attributes of configuration items (CIs) and their relationships with other CIs.

In the context of service portfolio management, the CMS records and controls data about each service, CIs that make up services, the people and tools that support services, and the relationships between all of them. The service portfolio is part of the service knowledge management system (SKMS) and is based on data from sources in the CMS.

Other Information Sources: The Application, Customer, Customer Agreement, and Project Portfolios

Next we cover some other information repositories that are used as part of service portfolio management. They are the application portfolio, the customer portfolio, the customer agreement portfolio, and the project portfolio:

  • The application portfolio is a database or structured document used to manage applications throughout their lifecycle. It contains key attributes of all applications. Remember: Applications and services are not the same thing. A single service like an online shop might use several applications, or an application might provide a number of services. It is important, therefore, to keep the application portfolio and the service portfolio as two distinct items.

    The application portfolio is usually an output from application development, which uses it for tracking investment in the applications. Having the information gathered into the application portfolio helps prevent duplication—when a new request is made, existing applications can be checked to see if they could satisfy the requirement or be amended to do so. It is also helpful when tracking who is responsible for a specific application. It identifies which customers and which services use each application. It plays an important role in service portfolio management for several reasons: First, it links strategic service requirements and requests to specific applications or projects within application development. Second, it enables the organization to track investments in a service at all stages of the service lifecycle. Third, it enables application development and IT operations to coordinate their efforts and facilitates greater cooperation throughout the service lifecycle.

    Everything in the application portfolio should have gone through the service portfolio management process, and so every entry in the application portfolio should be linked to one or more entries in the service portfolio.

  • The customer portfolio is a database or structured document maintained by the business relationship management process; we will look at it in more detail when considering that process in Chapter 19, “Business Relationship Management and Financial Management for IT.” It is the business relationship manager’s view of the customers who receive services from the IT service provider. Service portfolio management uses the customer portfolio to capture the relationship between business outcomes, customers, and services. The service portfolio shows these linkages and is validated with customers through business relationship management.
  • The customer agreement portfolio is another database or structured document. It is used to manage service contracts or agreements between an IT service provider and its customers. Each IT service delivered to a customer should have a contract or other agreement that is listed in the customer agreement portfolio. Even where SLAs are not being used, customer expectations regarding the services provided should be formally documented. The customers should agree to what has been documented.
    • External service providers track the legal contractual requirements using the customer agreement portfolio. The customer agreement portfolio will link the requirements to the service portfolio and customer portfolio.
    • Internal service providers will use the customer agreement portfolio to track SLAs and less formal agreements. They can then ensure that they are able to meet customer expectations. By documenting the customer expectations, any “creep” in requirements can be prevented unless there is a justified (and funded) need.
  • The project portfolio is a database or structured document used to manage projects that have been chartered. A charter is a document authorizing the project and stating its scope, terms, and references. The project portfolio is used to coordinate projects, ensuring that objectives are met within time and cost and to specification. It prevents duplication and scope creep, and ensures that resources are available for each project. The project portfolio can be used to manage both single projects and large-scale multiple-project programs. The project portfolio is usually maintained by a project management office (PMO) in larger organizations. Most organizations will use a separate project portfolio for IT projects, but some include both business and IT projects. The project portfolio helps service portfolio management to track the status of these projects, compare expenditure against what was expected, and ensure that the services are being built and designed as intended. The project portfolio will align and coordinate activities where several different projects relate to a single service.

Service Models

Service portfolio management uses service models to analyze the impact of new services or changes to existing services. Service portfolio management will ensure that a service model is defined for every service in the pipeline. Service models are also valuable in assessing which existing service assets can support new services, thus enabling more efficiency through the use of the principle of “create once, use many times.”

Service portfolio plays an important role in how assets are allocated, deployed, and managed. As you saw earlier, successful strategy execution depends on effectively aligning service assets to customer outcomes. The service portfolio and configuration management systems document the relationship between service assets, services, and business outcomes; each service in the service portfolio is expressed in the configuration management system as a set of service assets, performance requirements, standard operating procedures, functions, and SLAs.

Service Portfolio Management through the Service Lifecycle

Here we’ll look briefly at the role played by service portfolio management across the rest of the service lifecycle. Although service portfolio management is a process within service strategy, it also plays an important part in every stage in the service lifecycle. We start by looking at its role in service design:

  • In the service design lifecycle stage, service portfolio management ensures that design work is prioritized according to business needs and clarifies how the service will be measured by the business. It ensures that each service is clearly linked to the agreed-to business outcomes and that the service assets used and performance levels required of the service are documented. Together with demand management information, service portfolio management gives a clear picture of when service will be required and the expected levels of demand. Service portfolio management helps the design team focus on objectives, outcomes, and priorities. It also works with the PMO or project manager, ensuring that the services are built on time, to specification, and to budget.
  • Service transition builds and tests the services that will be placed into the service catalog. Change management is used to authorize the move of a service into the service catalog. This authorization ensures that the final product is ready and can be supported, that it is technically feasible and financially viable, and that sufficient operational capability is in place. Before adding items to the catalog, the impact on commitments made to customers must be assessed and sufficient resources and capabilities set aside to provide the service. If resources cannot be made available, the service may be prevented from going live.
  • Service operation delivers the service in the service catalog part of the service portfolio. Service portfolio management provides operations with an understanding of the services and how and why they need to be delivered. This is an important input to defining standard operating procedures, event management, incident management priorities, and escalation procedures.
  • Continual service improvement evaluates whether the services in the portfolio met the stated objectives, and if not, it identifies ways in which the situation can be rectified. CSI also evaluates the business cases and objectives to ensure that they are still valid and that service portfolio management continues to prioritize services appropriately.

Process Activities, Methods, and Techniques

Service portfolio management consists of four main phases of activity. We are going to examine these one by one:

  • The first stage is the Define stage. This phase focuses on documenting and understanding existing services and new services. Each service must have a documented business case. Data for each service, such as which service assets are required and where investments are made, needs to be validated.
  • The second stage is the Analyze stage. The analysis of services in the portfolio will indicate whether the service is able to optimize value and how supply and demand can be prioritized and balanced.
  • The third stage is the Approve stage. Every service needs to be approved, and the level of investment must be authorized to ensure sufficient resources to deliver the anticipated levels of service.
  • The final stage is the Charter stage. A charter is a document authorizing the project and stating its scope, terms, and references. Services are not just built on request from anyone in the organization. They have to be formally chartered, and stakeholders need to be kept up-to-date with information about decisions, resource allocation, and actual investments made.

Before we look at the process in detail, it is important to remember how we define the service portfolio itself. We begin by collecting information from all existing services as well as every proposed service. However, the portfolio is not static, and so the data must be refreshed and validated on a recurring basis. How often this happens will depend on the portfolio itself: does it include stable, legacy systems with few changes or a fast-changing area? A reevaluation of the portfolio may be triggered by external events; for example, a merger with or acquisition of another company would require a thorough reevaluation to spot possible duplications.

New and changed service proposals can be initiated from a number of sources as a result of, for example, changes to plans or the identification of a service improvement plan. They need to be formally assessed and approved. Service portfolio management maintains a central record of all plans, requests, and submissions that are submitted. In some organizations, they are simply called requests, but they are not the same as standard service requests submitted for request fulfillment, which could lead to confusion. Inputs to service portfolio management may come from the following processes:

  • Strategy management is the primary input to service portfolio management. It presents strategic plans outlining initiatives for business opportunities and outcomes along with the services these require. The plans are evaluated by service portfolio management for technical and financial feasibility and ROI.
  • Business relationship management receives requests from customers. These may be dealt with through change management, request fulfillment, or incident management, but some will need to be submitted to service portfolio management. They include requests for new services or added functionality or performance improvements to existing services.
  • CSI initiates three types of input to service portfolio management. They may include possible improvements to service levels of existing services. Each will be assessed in terms of the investment and the projected return. CSI may also identify new opportunities or gaps in the current portfolio of services or opportunities for improvements in cost, mitigation of risks, and so on, affecting one or several existing services or even the entire operation of the service provider. Note that any opportunities identified by CSI that would require a change in the organization’s strategy are submitted to strategy management.
  • Some service management processes involve managing changes to services or modeling warranty and utility options that can be presented to the customer. Many of these would have an impact on investment, so service portfolio management should evaluate these suggested changes before they are initiated.

Define the Portfolio

Before we examine the four phases of service portfolio management activity, we will discuss the existing service portfolio. The existing services and new services need to be documented. This provides an initial inventory of services, which will need to be validated on a recurring basis, especially if the business requirements are changing quickly. Each service in the pipeline must have a documented business case and validated information showing which service assets are required and where investments are made. The desired business outcomes should be defined, with opportunities, utility and warranty requirements, and the services themselves as well as the anticipated investment required to achieve the outcomes. If the case for approval is compelling, the proposed service will be approved and moved into the service design stage for design and development.

Changes to the portfolio may result from a new or changed strategy. Service portfolio management should consider the strategy to identify specific service opportunities and identify the stakeholders that will be consulted in defining the services. Another reason for changes to the portfolio may be a request from the business. Business relationship management is responsible for documenting these requests on behalf of the customer. Requests may come in different formats, from detailed proposals to informal ideas that can be formalized into standardized formats later. The requests are registered and customers kept updated on their status.

Another source of change to the service portfolio is a request for service improvement. CSI identifies improvement opportunities and builds service improvement plans (SIPs). These opportunities may concern changes to the services themselves, or the processes, people, and tools that support or deliver the services. They are submitted to service portfolio management because they affect the overall investment in providing services and will need to be allocated to the services at some stage.

Next we’ll look at each of the four stages of service portfolio management in more detail.

Define

The Define stage consists of the following:

  • Any service suggestions that require significant investment or impact on the agreed utility and the warranty of a service are submitted to service portfolio management. Here are some examples:
    • New technology to improve performance, suggested by capacity management
    • A new recovery plan from IT service continuity management following the identification of a new business impact
    • Significant modification to the data center to improve availability
    • A suggested resolution to an intermittent problem that requires migration to a new platform
    • Changes to third-party services that could affect the service

  • New services will be defined based on the information provided. At this stage, a detailed architecture or technical design is not necessary. Instead, what is needed are definitions of the service’s purpose, customers, consumers, inputs, outputs, and high-level requirements, and the business activity it supports. Other requirements may include regulatory or legal requirements, standards to which it must conform, business outcomes, stakeholders, and the anticipated level of investments and returns. Finally, any constraints that need to be considered will be included.
  • The service model will be defined. This is a high-level view of all of the components of the service, both customer assets and service assets, and how they fit together. The impact of a new service is assessed in terms of the current business outcomes, investment levels, service level agreements, existing warranty and utility levels, contractual obligations, patterns of business activity, and levels of demand. The impact of changes to an existing service is similarly assessed, especially the impact on the current service model.

Analyze

Each service is analyzed by linking it to the service strategy. Service portfolio management articulates how the perspective, position, plan, and patterns will be translated into actual services. The analysis to be carried out needs to be defined and understood to ensure that the correct data is collected. It will require input from multiple specialized areas.

Service portfolio management regularly reviews existing services to determine whether they still meet their objectives and the strategy of the organization. The review will also ensure that services in the service pipeline are properly defined, analyzed, approved, and chartered.

The output of this review feeds into the analysis of investments, value, and priorities. Sometimes service portfolio management discovers a new opportunity to be presented during the strategy management cycle as part of the strategy assessment stage. Financial management helps to quantify the investment and value of each service so they can be prioritized. Exact costs require a detailed service design, but the feasibility of the service can be assessed. The investment analysis and prioritization results are documented in the business case, which describes the opportunity, the potential business outcomes, and the investment the organization is prepared to make in the service. This information will be used to calculate ROI. The business case is the justification for pursuing a course of action to meet stated organizational goals; it assesses investment in terms of potential benefits and the resources and capabilities required.

Following the analysis, a decision is made regarding the feasibility of the service and whether it should be approved. This requires authorization for expenditure. (At this stage, this is outline approval only, because without a detailed design, the anticipated level of investment may be inaccurate.) There are six possible decisions:

  • Retain/build
  • Replace
  • Rationalize
  • Refactor
  • Renew
  • Retire

If the customer disagrees with the decision, it may want the service provider to move ahead anyway. Possible responses are likely to include a combination of the following:

  • Explaining to the customer why the need cannot be fulfilled
  • Explaining what is needed of the customer in terms of commitment, sponsorship, or funding for new service development
  • Developing the service if the customer makes the necessary commitment
  • Declining the opportunity if the customer cannot commit
  • Considering supporting the customer in partnership with third parties

Approve

New services, or changes to existing services judged to be feasible, are submitted to change management for approval in the form of a change proposal. This proposal will allow change management to coordinate the activities of all resources required to investigate the customer and infrastructure requirements before the change is approved or rejected. The change proposal should include the following:

  • A high-level description
  • Business outcomes
  • The utility and warranty to be provided
  • A full business case including risks, issues, and alternatives as well as budget and financial expectations
  • The expected implementation schedule

The change proposal is submitted to change management, who investigates what the new or changed service will look like and what it will take to design, build, and deploy it. If feasible, the detailed design and deployment begins and service portfolio management drafts a service charter. Following a rejection, service portfolio management notifies all stakeholders and updates the service portfolio with the status.

Charter

The final activity in service portfolio is to charter new services. Charter has two meanings:

  • The new service (or changes to the existing service) is said to be chartered once it has been commissioned by the customer or business executives.
  • A document to authorize work to meet defined objectives, outputs, schedules, and expenditure may be called a charter. In service portfolio management, services are chartered using a service charter.

The service charter ensures that all stakeholders and staff have a common understanding of what will be built, by when, and at what cost. It will be an input into the project management activity and will be entered into the project portfolio. It is important to ensure that stakeholders are kept informed of the progress of the project from charter to deployment; this helps ensure their continued support and informs them of any delays or exceptions. Updates to service portfolio management allow the process to monitor the levels of investment and capability. If cost significantly exceeds the estimate, service portfolio management will escalate the situation to the stakeholders.

Following deployment, the service will be reviewed to confirm that the service has met the requirements of the strategy and is contributing to the achievement of business outcomes as specified by the stakeholders. The services and investments in the portfolio review should be held at least quarterly to ensure that they continue to meet the IT and overall organizational strategies. A disconnect between these may have arisen as a result of the following scenarios:

  • Conditions and markets changing, invalidating prior ROI calculations
  • Services becoming less optimal due to compliance or regulatory concerns
  • Events occurring such as mergers and acquisitions, divestitures, new public legislation, or redeployed missions

Note that not all services need be low risk or high reward; an efficient portfolio with optimal levels of ROI and risk maximizes value.

Triggers

Triggers for service portfolio management are as follows:

  • A new or changed strategy—a change to a perspective, position, or pattern of action might impact existing services or service models.
  • Business relationship management receives a request for a new or changed service; service portfolio management would help define and formalize this request before submitting it to change management as a change proposal.
  • Service improvement opportunities from CSI could involve service portfolio management. Any reported deviation from the specifications, cost, or release time from design, build, and transition teams during the charter stage of the process would involve service portfolio management in estimating the impact and defining corrective action.
  • Service level management reviews identify a service failing to deliver its expected outcomes or being used in a different way from how it was intended; service portfolio management would be involved in defining corrective actions.
  • Financial management reports that the costs for a service vary significantly from the expectation, thus affecting the potential return on investment for that service; again, service portfolio management would be involved in defining corrective actions.

Inputs

Service portfolio management has the following inputs:

  • Strategy plans
  • Service improvement opportunities
  • Financial reports
  • Requests, suggestions, or complaints from the business
  • Project updates for services in the charter stage of the process

Outputs

The following list includes the outputs of service portfolio management:

  • An up-to-date service portfolio
  • Service charters authorizing the work for designing and building new services or changes to existing services
  • Reports on the status of new or changed services
  • Reports on the investment made in services in the service portfolio and the returns on that investment
  • Change proposals to allow change management to assess and schedule the work and resources required to charter services
  • Strategic risks that could be added to a central risk register

Interfaces

Interfaces include those with the following processes:

  • Service catalog management—service portfolio management determines which services will be placed into the service catalog, whereas service catalog management ensures that this is done.
  • Strategy management for IT services defines the overall strategy of services; this strategy determines what type of services should be included in the portfolio. It determines the objectives for investments in terms of anticipated returns and the ideal market spaces that will be targeted.
  • Financial management for IT services provides information and tools to enable service portfolio management to perform return on investment calculations; it also helps track the actual costs of services. This information is used to improve the analysis of services and forecasts in the future.
  • Demand management provides information about the patterns of business activity that is used to determine the utilization and expected return on investment for the service.
  • Business relationship management initiates requests and obtains business information and requirements used in defining services and evaluating whether they would provide a sufficient return on investment. It keeps customers informed about the status of services in service portfolio management.
  • Service level management ensures that services are able to achieve the levels of performance defined in service portfolio management and provides feedback when this is not the case.
  • Capacity management and availability management ensure that the capacity and availability requirements of chartered services are designed and built.
  • IT service continuity management identifies the business impact of risks associated with delivering the service and designs countermeasures and recovery plans to ensure that the service can achieve the objectives defined during service portfolio management.
  • Information security management ensures that the confidentiality, integrity, and availability objectives defined during service portfolio management are met.
  • The supplier management process identifies situations in which a supplier cannot continue to supply services or a supplier relationship is at risk.
  • Change management evaluates the resources required to introduce new services or changes to existing services, thus enabling the service to be chartered. It ensures that all changes involved in designing, building, and releasing the service are controlled and coordinated.
  • Service validation and testing ensures that the anticipated functionality and returns of each service can be achieved.
  • Knowledge management enables IT managers and architects to make informed decisions about the best service options to meet the organization’s objectives.
  • Continual service improvement provides feedback about the actual use and return of services against their anticipated use and return. This information is used to improve services and make changes to the mix and availability of services in the service portfolio.

Information Management

This section provides an overview of the main sources of information for the service portfolio:

  • The service portfolio, consisting of a service pipeline, a service catalog, and retired services.
  • The project portfolio, which manages services that have been chartered and are in the process of design and build.
  • The application portfolio, which allows service portfolio management to understand the relationship between applications and services.
  • The customer portfolio and customer agreement portfolio, which allow service portfolio management to understand customer requirements, the services that have been designed to meet those services, and the agreements that have been made to deliver the services.
  • Service models, which allow service portfolio management to understand the composition and dynamics of a service before it moves into expensive design and build activity, and where a service may leverage existing investments.
  • The service strategy, which provides a framework of anticipated opportunities, constraints, objectives, and desired business outcomes. Service portfolio management is expected to define what mix of services can best meet the strategic objectives of the organization.
  • The configuration management system provides data and information that supports the development and assessment of service models and the assessment of new services and changes to existing services.

Roles and Responsibilities

This section describes a number of roles that need to be performed in support of the service portfolio management process.

Service Portfolio Management Process Owner

In addition to the generic process owner role described in Chapter 1, “Introduction to Operational Support and Analysis,” the service portfolio management process owner works with other process owners to ensure an integrated approach to the design and implementation of service portfolio management.

Service Portfolio Management Process Manager

In addition to the generic responsibilities for a process manager, as described in Chapter 1, the service portfolio management process manager’s responsibilities typically include the following:

  • Managing and maintaining the organization’s service portfolio
  • Managing the surrounding processes for keeping the portfolio attractive to customers and up to date
  • Marketing the portfolio, and in particular the service catalog, so that customers and potential customers are aware of the services available
  • Helping formulate service packages and associated options so that services can be combined in logical groupings to produce products that can be marketed, sold, and consumed to best meet customers’ needs

Critical Success Factors and Key Performance Indicators

Finally, we cover the CSFs and KPIs for this process. We will cover some examples, but for the full list, see the ITIL Service Strategy publication:

  • Critical success factor: “The existence of a formal process to investigate and decide which services to provide.”
    • KPI: A formal service portfolio management process exists under the ownership of the service portfolio management process owner.
    • KPI: The service portfolio management process is audited and reviewed annually and meets its objectives.
  • Critical success factor: “The ability to document each service provided, together with the business need it meets and the business outcome it supports.”
    • KPI: A service portfolio exists and is used as the basis for deciding which services to offer. An audit shows that every service is documented in the service portfolio.
    • KPI: There is a documented process for defining the business need and business outcome, which is formally owned by the service portfolio management process owner.
    • KPI: Each service in the service portfolio is linked to at least one business outcome. This is verified through a regular review of the service portfolio.

Challenges

Service portfolio management is presented with the following challenges:

  • The lack of access to customer business information required to enable service portfolio management to understand the desired business outcomes and strategies
  • The absence of a formal project management approach, which makes chartering and tracking services through the design and transition stages more difficult
  • The absence of a project portfolio, which makes assessing the impact of new initiatives on new services or proposed changes to services difficult
  • Difficulty in identifying objectives, use, and return on investment of services due to the lack of a customer portfolio and customer agreement portfolio
  • A service portfolio focusing purely on the service provider aspects of services, which makes it difficult to calculate the value of services, to model future utilization, or to validate the customer requirements for the service
  • The lack of a formal change management process to control the introduction of new services and manage changes to existing services

Risks

There are a number of risks to service portfolio management:

  • Responding to customer pressure and offering services without validated or complete information and without a full investigation into the risks involved. Service portfolio management is concerned with reducing risks by having a complete understanding of the service being offered; a hurried response negates the whole process.
  • Offering services without defining how they will be measured. Without agreeing to this, we cannot calculate the return on investment. A service may be delivering value, but this cannot be proved, making the service vulnerable to being discontinued due to cost cutting.

Service Catalog Management

A service catalog is defined in the ITIL glossary as follows:

A database or structured document with information about all live IT services, including those available for deployment. The service catalog is part of the service portfolio and contains information about two types of IT service: customer-facing services that are visible to the business and supporting services required by the service provider to deliver customer-facing services.

Let’s examine this definition in more detail:

A Database or Structured Document The catalog gathers the service information and presents it in a form that is easy for the business to understand.

Information about All Live IT Services, Including Those Available for Deployment The catalog contains details of services that are available to the business; in this way, it differs from the other components of the service portfolio (the service pipeline and retired services). Gathering and maintaining that information is the job of service catalog management.

Information about Two Types of IT Service The catalog provides the details that the customers require about the services available—deliverables, prices, contact points, ordering, and request processes. There is another view of the service catalog—the view that is visible only to IT, showing the supporting services that must be in place if the customer services are to be delivered.

Let’s begin by looking at the purpose of the service catalog management process.

Purpose

The purpose of the service catalog management process is to provide and maintain a single source of consistent information on all operational services. It may also include those that are being prepared to be run operationally. The service catalog management process ensures that the service catalog is widely available to those who are authorized to access it.

Objectives

The objectives of the service catalog management process include managing the information contained within the service catalog. This ensures that the service catalog is accurate and reflects the current details, status, interfaces, and dependencies of all services that are being run, or being prepared to run, in the live environment.

Another objective is that this process should ensure that the service catalog is made available to those approved to access it in a manner that supports their effective and efficient use of its information. This may vary depending on the audience; for example, technical support staff members need a different perspective on the services than the users.

Finally, it is important to ensure that the service catalog supports the evolving needs of all other service management processes for service catalog information, including all interface and dependency information.

Scope

The scope of the service catalog management process is to provide and maintain accurate information on all services that are being transitioned or that have been transitioned to the live environment. It is up to the organization to define the point at which it is comfortable having services displayed as part of the service catalog. The services presented in the service catalog may be listed individually, or more typically, some or all of the services may be presented in the form of service packages.

The service catalog management process covers the following items:

  • Contribution to the definition of services and service packages
  • Development and maintenance of service and service package descriptions appropriate for the service catalog
  • Production and maintenance of an accurate service catalog
  • Interfaces, dependencies, and consistency between the service catalog and the overall service portfolio
  • Interfaces and dependencies between all services and supporting services within the service catalog and the configuration management system (CMS)
  • Interfaces and dependencies between all services, and supporting components and configuration items (CIs) within the service catalog and the CMS

The service catalog management process does not include the following:

  • Detailed attention to capturing, maintaining, and using service asset and configuration data; this is performed through the service asset and configuration management process
  • Detailed attention to capturing, maintaining, and fulfilling service requests; this is performed through the request fulfillment process.

Value

The service catalog provides a central source of information on the IT services delivered by the service provider organization. It includes a customer-facing view (or views) of the IT services in use, how they are intended to be used, the business processes they enable, and the levels and quality of service the customer can expect for each service.

Through the work of service catalog management, organizations can do the following:

  • Ensure a common understanding of IT services and improved relationships between the customer and service provider by utilizing the service catalog as a marketing and communication tool
  • Improve service provider focus on customer outcomes by correlating internal service provider activities and service assets to business processes and outcomes
  • Improve efficiency and effectiveness of other service management processes by leveraging the information contained in or connected to the service catalog
  • Improve knowledge, alignment, and focus on the business value of each service throughout the service provider organization and its activities

Policies

Each organization should develop and maintain a policy with regard to both the overall service portfolio and the constituent service catalog, relating to the services recorded within them and what details are recorded (including what statuses are recorded for each of the services).

The policy should also contain details of responsibilities for each section of the overall service portfolio and the scope of each of the constituent sections. This will include policies regarding when a service is published in the service catalog as well as when it will be removed from the service catalog and appear only in the retired services section of the service portfolio.

Principles and Basic Concepts

Different types of service are delivered by a service provider. In Figure 17.5, you can see the types of service described by the framework.

Image shows service types in service catalog for business process 1, 2, and 3 connected to service A, service B, service C, and service D through SLA in customer facing services and supporting services columns.

FIGURE 17.5 Types of service in a service catalog

Copyright © AXELOS Limited 2010. All rights reserved. Material is reproduced under license from AXELOS.

Customer-facing services are IT services that are seen by the customer. They are typically services that support the customer’s business units/business processes, directly facilitating some outcome or outcomes desired by the customer.

Supporting services are the IT services that support or “underpin” the customer-facing services. They are typically invisible to the customer but essential to the delivery of customer-facing IT services.

To be most effective, the service catalog views should be tailored to meet the requirements of the audience. The information required from the customer’s perspective is different than that required by the technical support teams. In Figure 17.6 you can see the perspective of the service catalog in two views, the business or customer view and the technical view.

Image shows two-way service catalog for business process 1, 2, and 3 linked to service (A, B, C, D, and E) and interlinked to service (1 to 6), finally links to related information, and service assets.

FIGURE 17.6 Two-view service catalog

Copyright © AXELOS Limited 2010. All rights reserved. Material is reproduced under license from AXELOS.

The catalog should form a part of the configuration management system. This should be structured and presented in a manner appropriate to the organization.

In the example in Figure 17.7, the customer-facing catalog has been partitioned such that a business unit has sight of only the services it uses. This might be appropriate for a commercial service provider, where two different customer groups do not need to share visibility across the whole catalog. The two customer groups are generically referred to as either wholesale or retail customers.

Image shows three-view service catalog for wholesale and retail customer linked to service (A, B, C, D, and E) and interlinked to service (1 to 6), finally links to related information, and service assets.

FIGURE 17.7 Three-view service catalog

Copyright © AXELOS Limited 2010. All rights reserved. Material is reproduced under license from AXELOS.

Process Activities, Methods, and Techniques

We will now consider the process activities from a management perspective. There are a number of activities to consider, not least of which is the agreement and documentation of services.

Key activities include ensuring that the services are defined and described appropriately within the documentation.

The service catalog should interface with the service portfolio, so the processes of service catalog management and service portfolio management should be closely linked. This will enable the content of both to remain accurate and up-to-date. The service catalog is a significant information source for the process of IT service continuity and supports business continuity management, ensuring that appropriate services are maintained according to the continuity needs of the business. It also serves to capture the relationships with suppliers and internal service provider teams (such as service asset and configuration management), supporting the understanding of the overall IT estate. The service catalog supports both service level and business relationship management, ensuring alignment to business requirements and processes.

All of these interactions require attention from the service catalog process manager to ensure the continued effective use of the information captured in the catalog.

Triggers, Inputs, Outputs, and Interfaces

First, we will consider the triggers for this process.

Triggers

The triggers for the service catalog management process include changes in the business requirements and services. Among the main triggers are requests for change (RFCs) and the change management process. This includes new services, changes to existing services, and services being retired.

Inputs

A number of sources of information are relevant to the service catalog management process and form the inputs to the catalog:

  • Business information from the organization’s business and IT strategy, plans and financial plans, and information on its current and future requirements from the service portfolio
  • A business impact analysis (BIA) providing information on the impact, priority, and risk associated with each service or changes to service requirements
  • Business requirements; details of any agreed, new, or changed business requirements from the service portfolio
  • The service portfolio and all related data and documents
  • The configuration management system
  • Requests for change
  • Feedback from all other processes

Outputs

The outputs of the service catalog management process are as follows:

  • The documentation and agreement of a definition of the service
  • Updates to the service portfolio; should contain the current status of all services and requirements for services
  • Updates to requests for change
  • The service catalog; should contain the details and the current status of every live service provided by the service provider or every service being transitioned into the live environment, together with the interfaces and dependencies

Interfaces

Every service provider process uses the service catalog, so it could be said that the service catalog management process interfaces with all processes. The following list includes some of the most prominent interfaces:

Service Portfolio Management This process determines which services will be chartered and therefore moved forward for eventual inclusion in the service catalog. It also includes critical information regarding each service or potential service, including any agreed-to service packages and service options.

Business Relationship Management This process ensures that the relationship between the service and the customer(s) who require it is clearly defined in terms of how the service supports the customer(s) needs.

Service Asset and Configuration Management This process works collaboratively with service catalog management to ensure that information in the CMS and information in the service catalog are appropriately linked together to provide a consistent, accurate, and comprehensive view of the interfaces and dependencies between services, customers, business processes, service assets, and configuration items (CIs).

Service Level Management This process negotiates specific levels of service warranty to be delivered, which will be reflected in the service catalog.

Demand Management In conjunction with service portfolio management, this process determines how services will be composed into service packages for provisioning and assists service catalog management in ensuring that these packages are appropriately represented in the service catalog.

Information Management

The key information for this process is that which is contained within the service catalog itself. Because the service catalog is part of the service portfolio, the main input for this information comes from the business via either the business relationship management or service level management process. It is important to verify the information for accuracy before it is recorded within the service catalog. The information and the service catalog itself need to be maintained using the change management process.

There are many different approaches to managing service catalog information:

  • Intranet solutions that are built by the service provider organization and leverage technology already in place
  • Commercially available solutions designed for service catalog management
  • Solutions that are part of a more comprehensive service management suite

The service catalog data may be held in a single repository or multiple repositories. Some service providers may maintain the data that supports different views of the service catalog in different locations or toolsets.

For example, detailed data for supporting services may be stored in the CMS and presented via the same interface used to access other service asset and configuration data, whereas data on customer-facing services may be held for presentation to the customers in a browser-based application via the corporate intranet.

Constructing different views of the service catalog should be based on the perspective and requirements of the intended audience. The service provider should consider which services (rows of data) and which data elements or fields (columns of data) should be included in each view. For example, details of relationships of supporting services may be important to include in a view intended for staff members of the service provider, whereas these details are typically of no interest to customers and are likely to be excluded from a customer-facing view.

Integration with the management of the service portfolio is critical here, as is the ability to access other closely related functionality. Customers should be able to view their service level agreement monitoring reports or access a self-help portal for service requests. Some commercially available service catalog tools are maturing to offer management of the full-service portfolio from proposal to retirement.

Each organization will have to understand the solution that will best serve its current and future needs. It is important, however, not to confuse the toolset used to present the service catalog with the catalog itself. An organization with a paper-based catalog and an organization with a robust technical solution both still have a service catalog.

Roles and Responsibilities

This section describes the roles and responsibilities in addition to the generic roles and responsibilities as described in Chapter 1, associated with the service catalog process.

Service Catalog Management Process Owner

The service catalog management process owner’s responsibilities typically include working with other process owners to ensure an integrated approach to the design and implementation of service catalog management, service portfolio management, service level management, and business relationship management.

Service Catalog Management Process Manager

The service catalog management process manager’s responsibilities typically include the following:

  • Coordinating interfaces between service catalog management and other processes, especially service asset and configuration management, and release and deployment management
  • Ensuring that all operational services and all services being prepared for operational running are recorded within the service catalog
  • Ensuring that all the information within the service catalog is accurate and up to date
  • Ensuring that appropriate views of the service catalog are maintained and made available to those for whom they are targeted
  • Ensuring that all the information within the service catalog is consistent with the information within the service portfolio
  • Ensuring that the information within the service catalog is adequately protected and backed up

Critical Success Factors and Key Performance Indicators

The following list includes some sample critical success factors and key performance indicators for service catalog management.

  • Critical success factor: “An accurate service catalog”
    • KPI: An increase in the number of services recorded and managed within the service catalog as a percentage of those being delivered and transitioned in the live environment
    • KPI: Reduction (measured as a percentage) in the number of variances detected between the information contained within the service catalog and the “real-world” situation
  • Critical success factor: “Business users’ awareness of the services being provided”
    • KPI: Increase (measured as a percentage) in completeness of the customer-facing views of the service catalog against operational services
    • KPI: Increase (measured as a percentage) in business user survey responses showing knowledge of services listed in the service catalog
    • KPI: Increase in measured business user access to intranet-based service catalog
  • Critical success factor: “IT staff awareness of the technology supporting the services”
    • KPI: Increase (measured as a percentage) in completeness of supporting services against the IT components that make up those services
    • KPI: Increase in service desk and other IT staff having access to information to support all live services, measured by the percentage of incidents with the appropriate service-related information

Challenges

The major challenge facing the process of service catalog management is maintaining an accurate service catalog. This should be managed as part of a service portfolio, incorporating all catalog views as part of an overall CMS and SKMS.

For this goal to be achieved, the culture of the organization needs to accept that the catalog and portfolio are essential sources of information. It is then important to ensure that everyone within the IT organization understands that all are responsible for supporting the use and helping maintain its accuracy.

Risks

The risks associated with the provision of an accurate service catalog are as follows:

  • Inaccuracy of the data in the catalog and the fact that it is not under rigorous change control.
  • Poor acceptance of the service catalog and its usage in all operational processes. The more active the catalog is, the more likely it is to be accurate in its content.
  • Inaccuracy of service information received from the business, IT, and the service portfolio.
  • Insufficient tools and resources required to maintain the information.
  • Poor access to accurate change management information and processes.
  • Poor access to and support of an appropriate and up-to-date CMS and SKMS for integration with the service catalog.
  • Circumvention of the use of the service portfolio and service catalog.
  • Information that is either too detailed to maintain accurately or at too high a level to be of any value. It should be consistent with the level of detail within the CMS and the SKMS.

Summary

In this chapter, we examined the service portfolio management process that supports the decisions on which services should be offered, and to whom, throughout the organization. It includes the pipeline services under development, the live services in operation, and the retired services.

We also explored the service catalog management process, which provides visibility of live operational services to the organization. The central parts of the service portfolio, service catalog management, and service portfolio management are closely associated, although service portfolio management is classified as a strategy process and service catalog management as a design process.

Exam Essentials

Understand the processes of service portfolio management and service catalog management. You need to understand the purpose, objectives, scope, principles, and activities of service portfolio management and service catalog management.

Be able to describe the contents of the service portfolio and their relationship to the lifecycle. It is important to be able to identify the various components of the service portfolio. It consists of the service pipeline, the service catalog, and retired services. Be able to describe how each of these interfaces with the rest of the service lifecycle and the processes from the other lifecycle stages.

Know the business value, challenges, and risks of each process. Be able to explain the value the business derives from each process and the challenges and risks involved in running the process.

Understand the exclusions from the service catalog. Service asset and configuration management is concerned with the management of CIs. Fulfillment of service requests is not managed through the service catalog.

Explain the different views of the service catalog. There are a number of views that can be used to display information in the service catalog. Be able to differentiate between technical and business views and explain the purpose for each. It is also important to understand when to provide multiple views of the service catalog to the organization.

Understand the relationship between the service catalog and the service portfolio. Be able to explain the relationship between the service portfolio and the service catalog, and understand when a service moves from the service portfolio pipeline into the service catalog.

Explain the role of information management in service catalog management. Information is critical to the service catalog management process. The output from the process is accurate information and its maintenance.

Review Questions

You can find the answers to the review questions in the appendix.

  1. With which stages of the service lifecycle does the service portfolio interact?

    1. Service strategy, service design
    2. Service strategy, service transition, continual service improvement
    3. Service strategy, service design, service operation, continual service improvement
    4. Service strategy, service design, service transition, service operation, continual service improvement
  2. Which of these statements reflects the purpose of service portfolio management?

    1. Ensures sufficient capacity for the current and future needs of the business
    2. Ensures that the service delivered by the service providers will align with business requirements
    3. Ensures sufficient availability to meet the current and future needs of the business
    4. Ensures that the service provider has the right mix of services to balance the investment in IT with the ability to meet business outcomes
  3. Which description (X, Y, or Z) best matches each catalog type (1, 2, and 3)?

    1. Business/customer catalog
    2. Technical catalog
    3. Multiview catalog
    • X. View of all services that are used
    • Y. View of the supporting services used to deliver the customer-facing services
    • Z. View of the customer-facing services that are directly delivered to the customer
      1. X = 3, Y = 2, Z = 1
      2. X = 1, Y = 2, Z = 3
      3. X = 2, Y = 1, Z = 3
      4. X = 2, Y = 3, Z = 1
  4. Which of the following is the correct definition of the service catalog?

    1. A document that describes the IT service, service level targets, and responsibilities of the IT service provider and the customer
    2. The complete set of services managed by a service provider, used to manage the entire lifecycle of all services
    3. A database or document with information about all live IT services
    4. Justification for a particular item of expenditure, including information about costs, benefits, options, and risks
  5. Which of the following are included in a service catalog?

    1. Customer-facing services
    2. Strategic services
    3. Supporting services
    4. Retired services
      1. 1 and 2
      2. 1, 2, 3, and 4
      3. 1 and 3
      4. 2 and 3
  6. Which of the following statements is true?

    1. The service catalog forms part of the service portfolio.
    2. The service portfolio forms part of the service catalog.
    3. There is no relationship between the service catalog and the service portfolio.
    4. Customer-facing services appear in the service catalog, and supporting services appear in the service portfolio.
      1. 1 and 3
      2. 1 only
      3. 2 and 4
      4. 4 only
  7. Which of the following statements about the service catalog is true?

    1. The service catalog contains information on customer-facing services only.
    2. The service catalog contains information on supporting services only.
    3. The service catalog shows which IT service supports each business process.
    4. The service catalog shows details of services under development.
  8. Which of these statements about service catalog management is most correct?

    1. Service catalog management can be connected to the majority of the lifecycle processes.
    2. Service catalog management can be connected to none of the lifecycle processes.
    3. Service catalog management can only be connected to the service portfolio management process.
    4. Service catalog management can only be connected to the service level management process.
  9. The service portfolio management process is part of which service lifecycle stage?

    1. Service design
    2. Service transition
    3. Service strategy
    4. Continual service improvement
  10. Which role is most likely to be responsible for marketing the service portfolio?

    1. Service portfolio process owner
    2. Service portfolio process manager
    3. Service manager
    4. Service owner
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