- COVER
- PREFACE TO THE UPDATED AND EXPANDED EDITION
- ACKNOWLEDGEMENTS
- CHAPTER 1: Introduction: The Most Significant Philanthropists Ever
- PART ONE: The Impact Revolution
- CHAPTER 2: Show Me the Impact
- Impact Obsession
- Moving the Needle
- The Power of Seeing
- What Does This Mean?
- Notes
- CHAPTER 3: Changing Strategies for a New Golden Age
- Passionate about Strategy
- Same Issues, Bigger Impact
- Strategies for Success
- Give Local—But Differently
- What Does This Mean?
- Notes
- CHAPTER 4: Why Not Innovate?
- Excited about Innovation, Okay with Blurriness
- The New Tool Belt
- Using Every Tool for Impact
- Aspirational Innovators
- Being Unreasonable to Do Something Extraordinary
- Taking Risks and Failing Forward
- What Does This Mean?
- Notes
- PART TWO: Going All In
- CHAPTER 5: The “Do Something” Generation
- Get Out There and Do It
- Looking for a Real Relationship
- With Great Power Comes Great Responsibility
- Engaged Donors Are Bigger, Better Donors
- What Does This Mean?
- Notes
- CHAPTER 6: More Than an ATM
- Valuing Me for Me
- More Than a Party Planner
- The Value of Talent
- What Does This Mean?
- Notes
- CHAPTER 7: Inspirational Peer Pressure
- Transformation Not Transaction
- Filling the Learning Gap
- A Little Inspiration
- Peer Giving Is Strategic Giving
- What Does This Mean?
- Notes
- PART THREE: Respectful Revolutionaries
- CHAPTER 8: Living Values Seamlessly
- Values, Not Valuables
- Origins, Where the Values Come From
- A Delicate Balance
- Living Seamlessly and Managing Up
- What Does This Mean?
- Notes
- CHAPTER 9: On the Shoulders of Giants
- The Importance of the Family Narrative
- Learning Your Past to Shape Your Future
- Taking Stewardship to the Next Level
- Balance Takes Many Forms
- What Does This Mean?
- Notes
- CHAPTER 10: Fielding a Multigenerational Team
- A New Multigenerational Landscape
- Know-How and Know-Who
- Building Peerage, Not Adding a Kids' Table
- Respecting Generational Personalities
- What Does This Mean?
- Notes
- CHAPTER 11: Next Gen Philanthropic Identity
- The Importance of Becoming
- The Difficulty of the Launch
- Breaking Norms: Next Gen Are Now Gen
- What Does This Mean?
- Notes
- CHAPTER 12: CHAPTER 12Conclusion: Making the Most of the Golden Age of GivingConclusion: Making the Most of the Golden Age of Giving
- The Coming Revolution
- Will the Golden Age Really Be Golden?
- Seek Transformation Not Transaction
- Use Your Power for Good
- The Next Gen Are the Now Gen
- Notes
- BEST PRACTICES FOR ENGAGING GENERATION IMPACT
- Ready for the New Normal? Engaging the Most Significant Philanthropists Ever
- How to Use These Guides
- APPENDIX A: Best Practices for Nonprofits and Fundraisers
- Introduction
- BEST PRACTICE #1: Don't wait. Start engaging next gen donors today so you have the chance for long-term partnerships.
- BEST PRACTICE #2: Build relationships with the individual. Avoid the common perception that any next gen donor is just an ATM or the “child of so-and-so.”
- BEST PRACTICE #3: Engage next gen donors around their values first. And proactively help your older donors talk values and legacy with their next gen family members.
- BEST PRACTICE #4: Find creative and meaningful ways to show next gen donors the impact of your work.
- BEST PRACTICE #5: If you are a large organization, find ways to make yourself seem smaller.
- BEST PRACTICE #6: Be more transparent and candid—even if that takes you out of your comfort zone.
- BEST PRACTICE #7: Be open to the new, even the risky, and work sincerely with next gen donors with new ideas.
- BEST PRACTICE #8: Provide next gen donors with meaningful opportunities for learning and engagement, especially hands-on experiences and peer learning.
- BEST PRACTICE #9: Help next gen donors go “all in” for your cause, giving all their assets, including time, talent, and ties.
- BEST PRACTICE #10: Build and embrace a truly multigenerational team on your board, taking advantage of having both rookies and veterans.
- Next Steps
- APPENDIX B: Best Practices for Families
- Introduction
- BEST PRACTICE #1: Start early. Give your next gen opportunities to give, and to observe the family's giving, from a young age.
- BEST PRACTICE #2: Move your next gen from the “kids' table” sooner, not later. Embrace the multigenerational family team.
- BEST PRACTICE #3: Show your next gen the impact of the family's giving.
- BEST PRACTICE #4: Talk about your values and ask your next gen about theirs. You will find shared ones.
- BEST PRACTICE #5: Help next gen donors find their place in the family's legacy of giving.
- BEST PRACTICE #6: Listen to your next gen's ideas, especially about strategy and innovation.
- BEST PRACTICE #7: Help your next gen give their time and talent to a cause or organization. When possible, give yours alongside them.
- BEST PRACTICE #8: Help next gen donors leverage their ties as well.
- Next Steps
- Notes
- APPENDIX C: Best Practices for Advisors
- Introduction
- BEST PRACTICE #1: Proactively learn who your next generation of your clients are, and what they want.
- BEST PRACTICE #2: Don't wait! Start building real relationships with the next generation now.
- BEST PRACTICE #3: Ask next gen donors about their values and help them find alignment.
- BEST PRACTICE #4: Help next gen donors find their place in their family's story and legacy.
- BEST PRACTICE #5: Be a source of learning.
- BEST PRACTICE #6: Be a connector. Help next gen donors learn and give with their peers.
- BEST PRACTICES #7: Give next gen donors opportunities for impact investing.
- Next Steps
- Notes
- APPENDIX D: Discussion Guide
- How to Use This Guide
- CHAPTER 1: Introduction: The Most Significant Philanthropists Ever
- PART One: The Impact Revolution
- PART Two: Going All In
- PART Three: Respectful Revolutionaries
- CHAPTER 12: Conclusion: Making the Most of the Golden Age of Giving
- APPENDIX E: Methods and Data
- Data Collection and Analysis
- Characteristics of the Sample
- Current Limitations and Future Research
- Notes
- ABOUT THE AUTHORS
- INDEX
- END USER LICENSE AGREEMENT
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