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END USER LICENSE AGREEMENT
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END USER LICENSE AGREEMENT
by Sharna Goldseker, Michael Moody
Generation Impact, Updated and Expanded Edition
COVER
PREFACE TO THE UPDATED AND EXPANDED EDITION
What Does Generation Impact Mean by Impact?
What Are the Differences Between Inheritors and Earners?
Do These Donors Realize How Difficult They Can Be for Nonprofits? Are They Really Worth the Effort?
What Has Changed in the Last Few Years?
Notes
ACKNOWLEDGEMENTS
CHAPTER 1: Introduction: The Most Significant Philanthropists Ever
Big Donors, Big Impact
The New Golden Age of Giving
The Coming Impact Revolution
Who Are These Gen Xers and Millennials?
In Their Own Words
Using This Book
Notes
PART ONE: The Impact Revolution
CHAPTER 2: Show Me the Impact
Impact Obsession
Moving the Needle
The Power of Seeing
What Does This Mean?
Notes
CHAPTER 3: Changing Strategies for a New Golden Age
Passionate about Strategy
Same Issues, Bigger Impact
Strategies for Success
Give Local—But Differently
What Does This Mean?
Notes
CHAPTER 4: Why Not Innovate?
Excited about Innovation, Okay with Blurriness
The New Tool Belt
Using Every Tool for Impact
Aspirational Innovators
Being Unreasonable to Do Something Extraordinary
Taking Risks and Failing Forward
What Does This Mean?
Notes
PART TWO: Going All In
CHAPTER 5: The “Do Something” Generation
Get Out There and Do It
Looking for a Real Relationship
With Great Power Comes Great Responsibility
Engaged Donors Are Bigger, Better Donors
What Does This Mean?
Notes
CHAPTER 6: More Than an ATM
Valuing Me for Me
More Than a Party Planner
The Value of Talent
What Does This Mean?
Notes
CHAPTER 7: Inspirational Peer Pressure
Transformation Not Transaction
Filling the Learning Gap
A Little Inspiration
Peer Giving Is Strategic Giving
What Does This Mean?
Notes
PART THREE: Respectful Revolutionaries
CHAPTER 8: Living Values Seamlessly
Values, Not Valuables
Origins, Where the Values Come From
A Delicate Balance
Living Seamlessly and Managing Up
What Does This Mean?
Notes
CHAPTER 9: On the Shoulders of Giants
The Importance of the Family Narrative
Learning Your Past to Shape Your Future
Taking Stewardship to the Next Level
Balance Takes Many Forms
What Does This Mean?
Notes
CHAPTER 10: Fielding a Multigenerational Team
A New Multigenerational Landscape
Know-How and Know-Who
Building Peerage, Not Adding a Kids' Table
Respecting Generational Personalities
What Does This Mean?
Notes
CHAPTER 11: Next Gen Philanthropic Identity
The Importance of Becoming
The Difficulty of the Launch
Breaking Norms: Next Gen Are Now Gen
What Does This Mean?
Notes
CHAPTER 12: CHAPTER 12Conclusion: Making the Most of the Golden Age of GivingConclusion: Making the Most of the Golden Age of Giving
The Coming Revolution
Will the Golden Age Really Be Golden?
Seek Transformation Not Transaction
Use Your Power for Good
The Next Gen Are the Now Gen
Notes
BEST PRACTICES FOR ENGAGING GENERATION IMPACT
Ready for the New Normal? Engaging the Most Significant Philanthropists Ever
How to Use These Guides
APPENDIX A: Best Practices for Nonprofits and Fundraisers
Introduction
BEST PRACTICE #1: Don't wait. Start engaging next gen donors today so you have the chance for long-term partnerships.
BEST PRACTICE #2: Build relationships with the individual. Avoid the common perception that any next gen donor is just an ATM or the “child of so-and-so.”
BEST PRACTICE #3: Engage next gen donors around their values first. And proactively help your older donors talk values and legacy with their next gen family members.
BEST PRACTICE #4: Find creative and meaningful ways to show next gen donors the impact of your work.
BEST PRACTICE #5: If you are a large organization, find ways to make yourself seem smaller.
BEST PRACTICE #6: Be more transparent and candid—even if that takes you out of your comfort zone.
BEST PRACTICE #7: Be open to the new, even the risky, and work sincerely with next gen donors with new ideas.
BEST PRACTICE #8: Provide next gen donors with meaningful opportunities for learning and engagement, especially hands-on experiences and peer learning.
BEST PRACTICE #9: Help next gen donors go “all in” for your cause, giving all their assets, including time, talent, and ties.
BEST PRACTICE #10: Build and embrace a truly multigenerational team on your board, taking advantage of having both rookies and veterans.
Next Steps
APPENDIX B: Best Practices for Families
Introduction
BEST PRACTICE #1: Start early. Give your next gen opportunities to give, and to observe the family's giving, from a young age.
BEST PRACTICE #2: Move your next gen from the “kids' table” sooner, not later. Embrace the multigenerational family team.
BEST PRACTICE #3: Show your next gen the impact of the family's giving.
BEST PRACTICE #4: Talk about your values and ask your next gen about theirs. You will find shared ones.
BEST PRACTICE #5: Help next gen donors find their place in the family's legacy of giving.
BEST PRACTICE #6: Listen to your next gen's ideas, especially about strategy and innovation.
BEST PRACTICE #7: Help your next gen give their time and talent to a cause or organization. When possible, give yours alongside them.
BEST PRACTICE #8: Help next gen donors leverage their ties as well.
Next Steps
Notes
APPENDIX C: Best Practices for Advisors
Introduction
BEST PRACTICE #1: Proactively learn who your next generation of your clients are, and what they want.
BEST PRACTICE #2: Don't wait! Start building real relationships with the next generation now.
BEST PRACTICE #3: Ask next gen donors about their values and help them find alignment.
BEST PRACTICE #4: Help next gen donors find their place in their family's story and legacy.
BEST PRACTICE #5: Be a source of learning.
BEST PRACTICE #6: Be a connector. Help next gen donors learn and give with their peers.
BEST PRACTICES #7: Give next gen donors opportunities for impact investing.
Next Steps
Notes
APPENDIX D: Discussion Guide
How to Use This Guide
CHAPTER 1: Introduction: The Most Significant Philanthropists Ever
PART One: The Impact Revolution
PART Two: Going All In
PART Three: Respectful Revolutionaries
CHAPTER 12: Conclusion: Making the Most of the Golden Age of Giving
APPENDIX E: Methods and Data
Data Collection and Analysis
Characteristics of the Sample
Current Limitations and Future Research
Notes
ABOUT THE AUTHORS
INDEX
END USER LICENSE AGREEMENT
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WILEY END USER LICENSE AGREEMENT
WILEY END USER LICENSE AGREEMENT
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