other titles in Digital and Social Media
Marketing and Advertising Collection

Victoria L. Crittenden, Babson College, Editor

• Viral Marketing and Social Networks by Maria Petrescu
• Herding Cats: A Strategic Approach to Social Media Marketing by Andrew Rohm and Michael Weiss
• Social Roots: Why Social Innovations Are Creating the Influence Economy by Cindy Gordon, John P. Girard, and Andrew Weir
• Social Media Branding For Small Business: The 5-Sources Model by Robert Davis
• A Beginner’s Guide to Mobile Marketing by Karen Mishra and Molly Garris
• Social Content Marketing for Entrepreneurs by James M. Barry
• Digital Privacy in the Marketplace: Perspectives on the Information Exchange by George Milne
• This Note’s For You: Popular Music + Advertising = Marketing Excellence by David Allan
• Digital Marketing Management: A Handbook for the Current (or Future) CEO by Debra Zahay
• Corporate Branding in Facebook Fan Pages: Ideas for Improving Your Brand Value by Eliane Pereira Zamith Brito, Maria Carolina Zanette, Benjamin Rosenthal, Carla Caires Abdalla, and Mateus Ferreira
• Presentation Skills: Educate, Inspire and Engage Your Audience by Michael Weiss
• The Connected Consumer by Dinesh Kumar
• Mobile Commerce: How It Contrasts, Challenges and Enhances Electronic Commerce by Esther Swilley

Announcing the Business Expert Press Digital Library

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