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by Donald V. McCain
Evaluation Basics, 2nd Edition
Cover
Title Page
Copyright
Contents
About the Training Basics Series
Preface
1. Evaluation for You and for Your Client
How Evaluation Basics Can Help You
What’s New in This Edition
How This Book Is Organized
Let’s Go!
Getting It Done
2. An Overview of Evaluation
What Is Evaluation?
Purposes of Evaluation
Benefits of Evaluation
So, Why Doesn’t Everyone Do Evaluations?
Reasons for Poor Training Evaluations
Roles and Responsibilities for Evaluation
Building on the Four Levels of Evaluation
Getting It Done
3. Evaluation and the Design Process
Criteria for Course Evaluation
Key Concepts: Design and Evaluation
Online and Virtual Classroom Training
Internal Certification Programs and Evaluation
The Integration of Evaluation and Design
Developing the Evaluation Plan
Instruments: Advantages and Disadvantages
The Project Plan
Getting It Done
4. Level 1: Audience Reaction
Defining Level 1 Evaluation
Reasons for Conducting Level 1 Evaluations
Level 1: What It Includes and Excludes
Advantages of Level 1 Evaluation
Disadvantages of Level 1 Evaluation
Guidelines for Level 1 Evaluation
An Example of Level 1 Evaluation
Common Errors in Level 1 Evaluation
Improving Level 1 Evaluation
Getting It Done
5. Level 2: Learning and Application During Training
Defining Level 2 Evaluation
Reasons for Conducting Level 2 Evaluation
Level 2: What It Includes and Excludes
Advantages of Level 2 Evaluation
Disadvantages of Level 2 Evaluation
Guidelines for Level 2 Evaluation
Developing Tests and Testing
Why Participants Resist Testing
Types of Level 2 Assessments and Their Advantages and Disadvantages
Getting It Done
6. Level 3: Transfer to the Job and the Environment
A Working Definition of Transfer
The Business Case for Transfer
What Level 3 Evaluation Includes and Excludes
Requirements for Transfer
Guidelines for Transfer
Barriers to Transfer
Evaluation of the Design to Ensure Transfer
Instruments and Methods to Support and Assess Transfer
Make Transfer Part of Your Organization’s Processes
The Effect of Environment
Getting It Done
7. Level 4: Impact and ROI
A Working Definition of Level 4 Evaluation
The Challenges of Level 4
Benefits of Conducting Level 4 Evaluations
Questions Clients Ask
Organizational Drivers for ROI
Guidelines for Level 4 Evaluation
Steps in Conducting an Impact and ROI Analysis
Other Measures of Impact
Getting It Done
8. Evaluation Biases and Communicating the Results
Kinds and Implications of Bias
Components of an Evaluation Report
The Communication Plan
Getting It Done
9. A Final Thought
Design and Evaluation
Demonstrating Value
Readiness
Getting It Done
Appendix A: Rating Guides for Courseware and Facilitation
Appendix B: Solutions to Case Studies
References
Additional Resources
About the Author
Back Cover
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