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PART ONE: The Meat—Social Commerce and King Consumers
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PART ONE: The Meat—Social Commerce and King Consumers
by John Lawson, Debra Schepp
Kick-Ass Social Commerce for E-preneurs
Coverpage
Titlepage
Copyright
Dedication
Contents
Foreword
Introduction: In the Beginning, Man Created Intros
PART ONE: The Meat—Social Commerce and King Consumers
CHAPTER 1: Don’t Get It Twisted, Business Is Always Social
CHAPTER 2: King Consumer Time—Find Your Match
CHAPTER 3: Me Commerce—It’s All About Me, Bro
CHAPTER 4: The Five-Finger Discount: Steal the Heart of the King Consumer
CHAPTER 5: A Good Name Is Better Than Diamonds
PART TWO: The Gravy—Social Commerce Strategy for the Top Social Sites
CHAPTER 6: Right Here, Write Now: Create Your Social Commerce Strategy
CHAPTER 7: WordPress: Spread Your Seeds
CHAPTER 8: Facebook Turns Me On!
CHAPTER 9: Lights, Camera, Action—You Should Be on YouTube
CHAPTER 10: Twitter: Lather, Rinse, Retweet
CHAPTER 11: Google+ for Business: The Circle Exposed
CHAPTER 12: I Meet My Match on LinkedIn
CHAPTER 13: Put That Pin Down and Say Cheese: Pinterest and Instagram
Acknowledgments
About the Authors
Index
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Introduction: In the Beginning, Man Created Intros
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CHAPTER 1: Don’t Get It Twisted, Business Is Always Social
PART ONE
The Meat—Social
Commerce and King Consumers
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