The conceptual design should include a brief overview that describes the key goals of the project and any factors that may drive the business decisions related to the project. The conceptual design includes all the identified requirements, constraints, and assumptions.

The following pointers explain an example of conceptual design:

• The primary goal of this project is to lower hardware cost through the consolidation of physical application servers. The design will increase application uptime and resiliency and reduce application recovery time.
• The design will attempt to adhere to the standards and best practices when these align with the requirements and constraints of the design.