APPENDIX 10
BA SERVICE COMMUNICATIONS STRATEGY
Explanation: To ensure that the right stakeholders are engaged throughout the year, the BA Service needs to consider creating a service communications strategy. The strategy provides the opportunity to consider and document the types of information needed by different groups (internal and external), the frequency and the channels that can be validated with stakeholders and translated into a communications plan.
SUGGESTED CONTENT FOR BA SERVICE COMMUNICATIONS STRATEGY
Document controls
Context
Purpose of the service communications strategy |
Why has this been created? |
Audience |
Who will contribute to and use the BA Service communications strategy? |
Glossary |
Key terms used, with descriptions |
Related documents |
|
Purpose of communications |
What is the service trying to achieve through this communication? |
Audience |
Which individuals or groups will be contacted? Consider using the stakeholder wheel |
Key messages |
What are their main areas of interest/concern that the communications need to address? |
Channels |
What mechanisms will be used? |
Frequency |
How often does this need to occur? |
Owner |
Who will produce the communications? |