Introduction
1. Sarah Krouse, “Dimon Sees Threat from Silicon Valley,” Wall Street Journal, February 26, 2014, https://
2. Hans Greimel, “Toyoda Warns Toyota Faces ‘Life-or-Death’ Battle,” Automotive News, May 13, 2018, https://
3. HEC Paris, “40% of Companies Will Be Dead in Ten Years,” November 15, 2019, https://
4. CB Insights, “$1B+ Market Map: The World’s 936 Unicorn Companies in One Infographic,” December 9, 2021, https://
5. Dan Primack, “Why the Startup World Needs to Ditch ‘Unicorns’ for ‘Dragons,’” Axios, April 31, 2021, https://
6. For other sources, see Bobby Chernev, “What Percentage of Startups Fail? (67+ Stats for 2020),” Review 42, February 25, 2021, https://
7. Maija Palmer, “This Is Why Corporate Accelerators Fail—Your Answers,” Sifted, May 12, 2020, https://
8. Palmer, “This is Why Corporate Accelerators Fail.”
1. Many people, including Marc Andreessen, credit Andy with introducing this idea.
1. Steve Blank, “Why Build, Measure, Learn—isn’t just throwing things against the wall to see if they work—the Minimum Viable Product,” blog post, May 6, 2015, https://steveblank.com/2015/05/06/build-measure-learn-throw-things-against-the-wall-and-see-if-they-work/.
1. Oliver Gassmann, Michaela Csik, and Karolin Frankenberger, The Business Model Navigator: 55 Models That Will Revolutionise Your Business (Harlow, UK: Pearson Education Limited, 2014).
1. Julie Bort, “Retiring Cisco CEO Delivers Dire Prediction: 40% of Companies Will Be Dead in 10 Years,” Business Insider, June 8, 2015, https://