BIBLIOGRAPHY
“10 Stats That Show Why User-Generated Content Works,” DNMNews.com, October 16, 2015, http://www.dmnews.com/content-marketing/10-stats-that-show-why-user-generated-content-works/article/444872/.
“2018 B2C Content Marketing Benchmarks, Budgets, and Trends—North America.” Slideshare.net. December 5, 2017. https://www.slideshare.net/CMI/2018-b2c-content-marketing-benchmarks-budgets-and-trends-north-america-83409149.
Allen, Woody. Play It Again, Sam. Film. Directed by Herbert Ross. New York City: Paramount Pictures, 1972.
Bahadur, Nina. “Dove and Twitter Launch #SpeakBeautiful To Change the Way We Talk About Beauty Online.” Huffpost.com. February 19, 2015. https://www.huffingtonpost.com/2015/02/19/speakbeautiful-dove-social-media_n_6713960.html.
Bing, Stanley. “The New ABCs of Business.” WSJ.com. April 11, 2014. https://www.wsj.com/articles/the-new-abcs-of-business-1397255723.
“Bring Your Challenges,” Prudential.com. Accessed November 27, 2017. http://corporate.prudential.com/bringyourchallenges/index.html.
Cabo, Laila, “Make Me Cry: The Story Behind Wrigley Gum & Haley Reinhart's Unforgettable ‘Sarah & Juan’ Ad.” Billboard.com. October 21, 2015. https://www.billboard.com/articles/videos/popular/6737465/wrigley-gum-haley-reinhart-cant-help-falling-in-love.
Carr, Austin. “The Inside Story of Starbucks's Race Together Campaign, No Foam.” FastCompany.com. June 15, 2015. https://www.fastcompany.com/3046890/the-inside-story-of-starbuckss-race-together-campaign-no-foam.
“Carter Got His Wendy's Nuggs And A Twitter World Record.” FastCompany.com. May 9, 2017. https://www.fastcompany.com/40419538/carter-got-his-wendys-nuggs-and-a-twitter-world-record.
“Case Study: Old Spice Response Campaign.” Dandad.org. February 2010. https://www.dandad.org/en/d-ad-old-spice-case-study-insights/.
Chudoba, Brent. “How Much Time Are Respondents Willing to Spend on Your Survey?” SurveyMonkey.com. https://www.surveymonkey.com/curiosity/survey_completion_times/. Accessed on March 22, 2018.
“Content Marketing Statistics and Trends—2017.” pointvisible.com, https://www.pointvisible.com/blog/content-marketing-statistics-and-trends-2017/ Accessed on March 23, 2018.
Cullers, Rebecca. “Millions Are Thankful for This Feel-Good Bank Ad and Its Overly Generous ATMs.” Adweek.com. August 24, 2014. http://www.adweek.com/creativity/millions-are-thankful-feel-good-bank-ad-and-its-overly-generous-atms-159275/.
“Digital Marketing: The What, Who, How and Why of Digital Marketing.” eLink.io. September 19, 2017. https://blog.elink.io/digital-marketing/.
“Dove and Twitter #SpeakBeautiful.” ShortyAwards.com. n.d. http://shortyawards.com/8th/dove-and-twitter-speakbeautiful-2.
Friesen, Carl. “The 5 Types of Content that Grab Attention for the Best Content Marketing.” ContentMarketingInstitute.com. December 12, 2011. http://contentmarketinginstitute.com/2015/05/content-writing-tools-tips/.
Godin, Seth. “The Pleasure/Happiness Gap.” Seth's Blog. October 2017. http://sethgodin.typepad.com/seths_blog/2017/10/the-pleasurehappiness-gap.html.
Harris, Jodi. “Editorial Calendar Tools and Templates.” ContentMarketingInstitute.com. April 2, 2017. http://contentmarketinginstitute.com/2017/04/editorial-calendar-tools-templates/.
Harris, Jodi. “Simple Tips for Sleuthing Your Site Performance Using Google Analytics.” ContentMarketingInstitute.com. February 19, 2017. http://contentmarketinginstitute.com/2017/02/performance-google-analytics/.
“How Life Insurance Can Help Provide Stability for Millennials.” Farmers.com. https://www.farmers.com/inner-circle/life-events/why-millenials-should-have-life-insurance/. Accessed March 22, 2018.
Howard, Jacqueline. “Americans Devote More Than 10 Hours a Day to Screen Time and Growing.” CNN.com. July 29, 2016. http://www.cnn.com/2016/06/30/health/americans-screen-time-nielsen/index.html.
“Inbound Marketing Ties Blogging to the Bottom Line.” SproutContent.com. https://www.sproutcontent.com/case-study/oren-intl-2. Accessed March 23, 2018.
Isaacson, Walter. Steve Jobs: A Biography. (2011).
Jones, R.S. “Comparing Apples and Oranges.” Interface Magazine. July 1976.
McDermott, Clare. “LEGO Shares Building Blocks for Social Media Content Fans Love.” ContentMarketingInstitute.com. August 11, 2016. http://contentmarketinginstitute.com/2016/08/lego-social-media-content/.
Lund, Kevin. “Markets Are Random, Your Portfolio Shouldn't Be.” The TickerTape. October 1, 2010. https://tickertape.tdameritrade.com/thinkmoney/2010/10/random-markets-portfolios-76061.
“Market Share of Leading Energy Drink Brands in the United States in 2017, Based on Dollar Sales,” Staticia.com, https://www.statista.com/statistics/306864/market-share-of-leading-energy-drink-brands-in-the-us-based-on-case-volume-sales. (Accessed March 27, 2018).
Martin, James A. “7 Content Marketing Trends for 2018,” CMSWire.com,| December 13, 2017, https://www.cmswire.com/content-strategy/7-content-marketing-trends-for-2018/.
McCoy, Julia. “9 Stats that Will Make You Want to Invest in Content Marketing.” ContentMarketingInstitute.com, October 22, 2017, http://contentmarketinginstitute.com/2017/10/stats-invest-content-marketing/
McSpadden, Kevin. “You Now Have a Shorter Attention Span Than a Goldfish.” Time.com. May 14, 2015. http://time.com/3858309/attention-spans-goldfish/.
Merckel, Harald. “3 Tips for Creating a Social Strategy Fueled by User-Generated Content.” Adweek.com. February 22, 2017. http://www.adweek.com/digital/harald-merckel-guest-post-user-generated-content/.
Mui, Chunka. “Five Dangerous Lessons to Learn from Steve Jobs.” Forbes.com. October 17, 2011. https://www.forbes.com/sites/chunkamui/2011/10/17/five-dangerous-lessons-to-learn-from-steve-jobs/#44e374103a95.
Neisser, Drew. “Why Marriott Is a Content Marketing Mecca.” AdWeek.com. March 22, 2017. http://adage.com/article/cmo-strategy/marriott-a-content-marketing-mecca/308365/
NeSmith, Alan. “Competitive BBQ Is Heating Up with Peach Paper.” OrenInternational.com. July 19, 2017. http://www.oren-intl.com/blog/competitive-bbq-is-heating-up-with-peach-paper.
Norton, Mike. The “Smell Like a Man, Man Campaign.” PG.com. 2010. https://www.pg.com/en_US/downloads/innovation/factsheet_OldSpice.pdf.
Nudd, Tim. “Ad of the Day: Virgin America's 6-Hour Preroll Ad Is Creepy, Warholian and Sort of Brilliant Welcome to BLAH Airlines.” AdWeek.com. October 15, 2014. http://www.adweek.com/brand-marketing/ad-day-virgin-americas-6-hour-preroll-ad-creepy-warholian-and-sort-brilliant-160775/.
“Oreo's Super Bowl Tweet: ‘You Can Still Dunk in The Dark.’” HuffingtonPost.com. February 4, 2013. https://www.huffingtonpost.com/2013/02/04/oreos-super-bowl-tweet-dunk-dark_n_2615333.html.
Pryles, Jess. “What Is Peach Paper? A BBQ Trend Explained.” JessPryles.com. http://jesspryles.com/what-is-peach-paper-a-bbq-trend-explained/. Accessed March 23, 2018.
Pulizzi, Joe. “Build a Brand Content Empire: What You Can Learn From LEGO.” ContentMarketing Institute.com. June 22, 2013. http://contentmarketinginstitute.com/2013/06/build-brand-content-empire-learn-from-lego/.
Pulizzi, Joe.“SeeWhatContentMarketingSuccessTrulyLooks,” ContentMarketingInstitute.com. September 9, 2016. http://contentmarketinginstitute.com/2016/09/content-marketing-success-awards/.
Rooney, Jennifer. “Behind the Scenes of Oreo's Real-Time Super Bowl Slam Dunk.” Forbes.com. February 4, 2013. https://www.forbes.com/sites/jenniferrooney/2013/02/04/behind-the-scenes-of-oreos-real-time-super-bowl-slam-dunk/#2abe96f92e66.
Sinek, Simon. Start with Why: How Great Leaders Inspire Everyone to Take Action. Penguin, 2011.
“Starbucks Makes Jubilee Gaffe in Ireland.” UPI.com. June 7, 2012. https://www.upi.com/Starbucks-makes-Jubilee-gaffe-in-Ireland/74731339042941/.
Sutton, Eileen, and Kevin Lund. “Why Your Brand Should Speak Human.” ContentMarketingInstitute.com. November 2, 2014. http://contentmarketinginstitute.com/2014/11/why-brand-speak-human/.
“The Power Is in Our Hands To #SpeakBeautiful and Change the Conversation in Social Media.” Multivu.com. November 19, 2015. http://www.multivu.com/players/English/7447351-dove-twitter-speak-beautiful/.
Trâm Lê. “Case Study: Reward Customers Like Td Bank + Bonus: Reward Effective Ways.” ThinkMarcus.com. May 30, 2016.
Wharton, Stephanie. “Many Marketers Plan to Up Their Investment in Influencer Marketing.” eMarketer.com. March 2, 2018. https://www.emarketer.com/content/marketers-put-their-trust-in-social-media-influencers.
“Mean.” Wikipedia. https://en.wikipedia.org/w/index.php?title=Mean&oldid=826604536. (Accessed February 21, 2018).
The Red Bulletin. Wikipedia. https://en.wikipedia.org/wiki/The_Red_Bulletin (accessed March 27, 2018).