Announcing the Business Expert Press Digital Library
Concise E-books Business Students Need for Classroom and Research
This book can also be purchased in an e-book collection by your library as
Our digital library collections are a great solution to beat the rising cost of textbooks. e-books can be loaded into their course management systems or onto students' e-book readers.
The Business Expert Press digital libraries are very affordable, with no obligation to buy in future years.
For more information, please visit www.businessexpert.com/librarians. To set up a trial in the United States, please contact Sheri Allen at [email protected]; for all other regions, contact Nicole Lee at [email protected].
CONSUMER BEHAVIOR
Collection Editor: Naresh Malhotra
Consumer Behavior: Women and Shopping by Patricia Huddleston and Stella Minahan.
Other Titles in Our Strategic Management Collection
Series Editor: Mason A. Carpenter
Building Strategy and Performance Through Time: The Critical Path by Kim Warren
Sustainable Business: An Executive’s Primer by Nancy Landrum and Sally Edwards
Mergers and Acquisitions: Turmoil in Top Management Teams by Jeffrey Krug
Positive Management: Increasing Employee Productivity by Jack Walters
Business Goes Virtual: Realizing the Value of Collaboration, Social and Virtual Strategies by John Girard and JoAnn Girard
Fundamentals of Global Strategy: A Business Model Approach by Cornelis de Kluyver
Grow by Focusing on What Matters: Competitive Strategy in 3-Circles by Joe Urbany and Jim Davis
Operational Leadership by Andrew Spanyi
Succeeding at the Top: A Self-Paced Workbook for Newly Appointed CEOs and Executives by Bernard Liebowitz
Achieving Excellence in Management: Identifying and Learning from Bad Practices by Andrew Kilner
Building Organizational Capacity for Change: The Leader’s New Mandate by William Q. Judge
Business Intelligence: Making Decisions Through Data Analytics by Jerzy Surma