ONLINE CONTENT

The online content accompanying the chapters indicated below is available for download at: http://www.wiley.com/go/fundraisingforsocialchange8e.

Many of these resources were taken from the Grassroots Fundraising Journal, which was published from 1982 through 2018. The complete archive of 750 articles from the Journal is available for free download from www.grassrootsfundraisingjournal.org. The articles can be sorted by date, author name, title, and to a lesser extent, topic. Two hundred of the most recent and most popular articles from the Journal are also free to download and use at https://nonprofitquarterly.org/grassroots-fundraising-journal. All articles in both archives are copyrighted in the Creative Commons. We encourage readers to peruse and enjoy.

Although some of the articles recommended here were written a decade or more ago, we believe the principles and the lessons contained in them are evergreen. Readers are welcome to suggest new content to add to this online resource. Simply send an email with your recommendation to Kim Klein: [email protected].

Chapter 1: Nonprofits and the Money They Raise

“Unintended Consequences: How Income Inequality Affects Fundraising,” by Kim Klein, Grassroots Fundraising Journal, May/June 2015.

Highly recommend subscribing to this free newsletter. A wealth of analysis and resources written accessibly and delivered weekly. https://inequality.org/resources/organizations/

Chapter 2: Creating a Fundraising Philosophy

“Beyond Foundation Funding,” by Jennifer Dodge, Amparo Hofmann‐Pinilla, Angela Beard, and Caitlin Murphy. A report by the Mertz Gilmore Foundation and the Wagner School at NYU, February 2013. https://wagner.nyu.edu/impact/research/publications/beyond-foundation-funding-revenue-generating-strategies-for

Chapter 4: What You Have to Understand to Begin Fundraising

An Interview with Kim Klein and Amy Eisenstein. https://www.youtube.com/watch?v=L5NKhlGcYCQ

Chapter 5: The Importance of a Good Board of Directors

“How Does Your Board Measure Up?” by Stephanie Roth, in Raise More Money: The Best of the Grassroots Fundraising Journal, by Kim Klein and Stephanie Roth, eds., Wiley, 2001.

Sample Fundraising Pledge Form (Board of Directors), created by Stephanie Roth.

“Finding the Right Fundraising Structure for Your Board,” by Priscilla Hung, Grassroots Fundraising Journal, Jan/Feb 2012.

“Want a Fundraising Board? Give Them the Tools They Need to Succeed,” by William Cordery, Grassroots Fundraising Journal, Jan/Feb 2014.

Chapter 6: Financial Needs and Fundraising Strategies

“The Ladder of Engagement: One Way to Consider Organizational Growth and Individual Donors.”

Chapter 8: Getting Comfortable with Asking

“Why Are People Afraid to Ask for Money?” by Kim Klein.

https://nonprofitquarterly.org/getting-over-the-fear-of-asking/

Chapter 9: Ask Real Prospects

“Donor Cultivation: What It Is and What It Is Not,” by Kim Klein.

Chapter 10: How to Ask

“Asking for Money: Fifteen Useful Tips,” by Klein & Roth Consulting.

“Tips for Meetings with Donors and Prospects,” by Klein & Roth Consulting.

Chapter 16: Raising Money by Phone

“Sample Call Script for Individual Donor Campaign,” by Klein & Roth Consulting.

Chapter 17: Special Events

Sample House Party Invitation.

Chapter 21: Building Major Donor Programs

“Plan for 6‐week Donor Campaign,” by Stephanie Roth.

Chapter 23: Legacy Giving

“Bringing Up Legacy Gifts with Major Donors,” by Stan Yogi.

“Planned Giving Case for Support Exercise,” by Stan Yogi.

Chapter 25: What All Large Campaigns Have in Common

“Major Donor Prospect Worksheet.”

Chapter 28: Conducting Feasibility Studies

“Sample Feasibility Study Cover Letter.”

“Sample Questions for Feasibility Study.”

“Sample Feasibility Study Report.”

“Case Study of a Feasibility Study: Family Matters,” by Kim Klein.

Chapter 29: Developing a Budget

“‘Outing' Overhead,” by Kim Klein, Grassroots Fundraising Journal, Nov/Dec 2003.

Chapter 30: Creating a Fundraising Plan

“Sample Monthly Fundraising Report.”

“Fundraising Planning Worksheet: A Tool for Creating Your Annual Fundraising Plan,” by Stephanie Roth, Mimi Ho, and Priscilla Hung, Grassroots Fundraising Journal, Sep/Oct 2007.

“Sample Fundraising Plan,” 2021.

Chapter 33: Infrastructure for Fundraising

“Fundraising Bright Spots,” by Jeanne Bell and Kim Klein, CompassPoint, April 2016. https://www.haasjr.org/resources/fundraising-bright-spots

Chapter 34: Hiring a Development Director

“Why Good Fundraisers Are Never Paid on Commission,” by Kim Klein, August 2012. https://coco-net.org/why-good-fundraisers-are-never-paid-on-commission/

Chapter 37: Know What You Need to Know

“A Donor Bill of Rights.”

“Code of Ethical Principles and Standards,” Association of Fundraising Professionals.

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