9
EAT

You are what you eat is not a cliché—it’s one of life’s most fundamental truths. So why aren’t more organizations trying to understand nutrition and how it impacts performance? An organization is fueled by people and we are all powered by what we eat, so let’s start supercharging the workforce with rocket fuel instead of regular unleaded!

Chris’s Story

For over 17 years I worked at one of the largest hospital-based health clubs in the United States. I had the privilege of working with some of the best and brightest professionals in the health-care space. Toward the end of my time working in the health system, I was asked to attend a weeklong training with over 300 directors to develop strategies to improve performance throughout the entire hospital system. It was quite a spectacle. Each morning we started the day with a large selection of doughnuts, fruit, coffee, and soda pop. For lunch, it was a croissant sandwich with turkey, beef, or tuna, lettuce, tomato, and cheese; chips; apple; cookie; and soda pop, and if you wanted water you could use a cup at the drinking fountain. They made sure to save the best for last—at the afternoon break, we had the largest cookies you have ever seen, along with more soda pop. In no time, a room full of 300 top performers were paralyzed by a total food coma!

Each day I brought in my own cooler full of whole foods and water. This included my breakfast of oatmeal on the run, my lunch of a big salad full of vegetables and chicken, and snacks of fresh fruit and nuts. The first day people were making comments about my cooler full of food: “Hey, isn’t that the health guy from the club!” But by day two people were asking multiple questions about my intake: “What are you eating? How did you put it together? Where did I buy it? Why did I feel compelled to bring my own food?” I almost wanted to set up a booth outside the conference room and host a mini-seminar just to satisfy their curiosity! I helped them understand how important a little nutrition planning was in controlling my energy, focus, and performance.

After leaving my career in the health system, I witnessed the same self-defeating mentality in corporate America. Rarely did you see healthy, high-performance foods and beverages at conferences or during meetings. Organizations bring in their most talented people to learn and grow only to fuel their teams with junk foods and sugary beverages. How do you expect your organization to grow and perform on low-octane fuel?

Nutrition 101

Let’s begin with a better understanding of nutrition. Think of nutrition as the process of being nourished. When we eat or drink, the body breaks down the nutrients to fuel, grow, and repair itself. Nutrition starts with the quality of food and beverages you ingest. Next, how does the body break down these nutrients and absorb them into the body? It is what we ingest and assimilate that fuels the body. This process is called digestion and underscores the critical factor for optimal health and human performance—it’s not what we eat, but how we absorb and assimilate the nutrients. During digestion, the entire body is working not only to break down what you consume, but also to help these nutrients be absorbed into the body. After digestion, the body moves into the elimination phase. Elimination is the process of excreting what is not needed during the digestive process. So, what happens if the body is not using the foods or beverages that were ingested or not eliminated? These foods or beverages become stored, leading to toxicity—and this is where many of our problems begin!

Upwards of 75 percent of our immune system is based on the health of the gut. If your gut is not healthy, you are not healthy. We have seen an explosion of digestive health problems in the past 20 years:

  • Acid reflux
  • IBS
  • Constipation
  • Diarrhea
  • Gluten intolerance
  • Food allergies
  • Kidney stones
  • Gout

Did you know that approximately 50–75 percent of your production of serotonin, the neurotransmitter that triggers happiness and helps build melatonin, comes from the gut? A healthy gut is imperative for greater health along with getting a better night’s sleep. Treating many of these problems with medications in most cases is not fixing the problem—it only controls the symptoms.

Having a healthy digestive system is critical for your health and success. Here are a few tips to improve your digestion and gut health:

  • Cut out the processed foods and beverages. Your body craves whole foods that are loaded with valuable nutrients. The more processed a food is, the less nutrients it contains.
  • Chew your food. Save your gut a little extra work by breaking down the raw material in your mouth first.
  • Eat more live foods. The fresher and more natural a food source is, the more enzymes, good bacteria, and phyto-nutrients it contains to aid digestion.
  • Balance your pH. Your body must be in a more balanced alkaline state to digest properly.
  • Bring on the friendly bacteria. Live foods, raw sauerkraut, coconut, kefir or yogurt, frozen wheatgrass cubes, spirulina/chlorella, most greens, ginger, kombucha, apple cider vinegar with a little local honey, and water are great ways to improve your gut health.
  • Use only high-quality body care products. Ensure your cosmetic products don’t contain parabens, phthalates, synthetic colors, or triclosan.

Now that you have a little better understanding of nutrition and digestion, let’s cover the three On Target Living principles to better illustrate the science behind the methodology.

Now that you have a better understanding of nutrition, let’s get cracking on the fun part—the how. Following the EAT methodology (Figure 9.4) can take the mystery out of eating healthy and will help you build a solid nutritional foundation that can easily be instilled throughout your entire organization. Start slowly and continue to upgrade your nutritional habits!

EAT methodology includes meal patterning, calories, 80/20 rule, hydration, superfoods, and upgrades

FIGURE 9.4 EAT methodology.

EAT Methodology

Step 1: Hydration

Water is essential for life and keeping the body healthy. Did you know that the human body is 70–75 percent water? That the human brain is made up predominantly of water and fat? Water is the universal solvent for every organism and the superconductor for better health.

Water

Water is the body’s cleansing and waste-removal fluid. Water carries nutrients and oxygen—90 percent of your blood is composed of water for that very reason. Water also aids in digestion and metabolism. If you want to have greater focus, energy, and health, and expanded capacity, drinking high-quality water is an excellent first step. Here is what you need to know about water and fueling better performance.

How Much Should I Drink? How much water is optimal per day? Ideally, consume half your body weight in ounces each day. For example, if you weigh 200 pounds, then try to consume 100 ounces each day. If you are currently drinking only 30 ounces of water per day, try to take it up to 50 ounces per day—the key is to drink more water throughout your day. One of the healthiest habits you can start tomorrow is drinking 10 ounces of water first thing each and every morning. Also, we recommend having water on your bed stand at night so you can have a sip or two if you wake up during the night. Staying well hydrated is critical to your overall health and performance.

Water Quality As you increase the quantity of drinking water, start upgrading the quality to enhance your energy and focus!

  • Tap water—If you drink tap water as your primary water source, we recommend using some type of filtration system. Tap water can have high levels of chlorine and other toxic ingredients.
  • Bottled water—When purchasing bottled water, look for spring or artesian water over purified or distilled.
  • Mineral water—One of the easiest ways to improve your health is to drink mineral water a few times per week. Choose only mineral water with natural occurring carbonation. You can also purchase mineral water without carbonation. Add a slice of lemon, lime, or orange, or add a shot of juice for a healthy flavor boost.
  • Ionized filtration system—If you want a great water source in the convenience of your home, we highly recommend an ionized filtration system.

Beverages of Choice

Here are a few of the most popular beverage types. You don’t have to deny yourself completely—just try to upgrade whenever possible.

  • Coffee—Whenever possible buy organic coffee. Coffee and tea are two crops with high pesticide levels. Also, if you use a coffee creamer avoid creamers with trans fats and get a creamer closer to the source.
  • Tea—We are big fans of herbal teas like peppermint, ginger, and licorice root. Ginger happens to be my favorite. We like the taste and the smell, and it’s great for gut health and digestion. Ginger root can be found in the grocery store, shave, peel, and add to hot water. When choosing your favorite tea, buy organic whenever possible.
  • Plant-based milk—We are not a fan of cow’s milk due to the body’s inability to digest it completely. Unless you have a cow outside your door, we recommend moving to plant-based milks such as coconut, almond, cashew, or hemp milk. Plant-based milks can also be made easily right in your own kitchen.
  • Smoothies—Adding a healthy and delicious smoothie recipe to your nutritional routine can be easy. Our favorite smoothie recipe—chocolate chip mint—consists of coconut flakes, hemp seeds, Brazil nuts, dates, mint leaves, spinach, coconut water, and cacao nibs. Just blend for 30–45 seconds for a delicious and nutritious midday energy boost!
  • Juicing—Juicing is an easy way to introduce high-quality nutrients in your diet without sacrificing flavor! It is as simple as buying a juice extractor and experimenting with your favorite fruits and vegetables! Our favorite juice recipe consists of celery, apples, carrots, and beets. We make enough for a few days and store it in the refrigerator in a glass container. We also buy organic dark cherry juice, pomegranate, or cranberry juice to use with my ground flax or to flavor our water a bit.

Step 2: Superfoods

It can be challenging to know what foods, supplements, or herbs someone should use in their quest for greater health, energy, and vitality. We find many people want to target a specific need or problem with a specific food, supplement, or herb. Want to decrease the risk of catching a cold? Take vitamin C. Want to improve digestion? Take a probiotic. Want to lower cholesterol? Take niacin. Want to decrease inflammation? Take an aspirin or ibuprofen. We have to get away from the mindset of taking foods, supplements, herbs, or medications for isolated needs. The human body is not designed to heal this way!

Imagine a food—not a drug and not a typical food that gives you a few vitamins, minerals and energy, but a potent superfood—powerful enough to improve your cholesterol profile, lower your blood pressure, and significantly decrease your risk of heart disease, cancer, and type 2 diabetes. Superfoods are nature’s perfect delivery system for maximum health and human performance.

What Is a Superfood?

Superfoods are nutrient-dense whole foods that offer many amazing health benefits packed into a small amount of food. Many people think they eat pretty healthy foods, and this may be true in many cases, but are they only just filling in one piece of the puzzle? Finding the highest quality nutrients can be very challenging and confusing. That’s the beauty of superfoods—they fuel a holistic nutrition profile instead of just a few. What we find is that most people are missing high-quality forms of chlorophyll, minerals, and omega-3 and omega-6 fats. Adding a few superfoods to your nutritional plan is a simple and efficient way to build your nutrition plan without worrying if you are getting the basic nutrients your body needs! Once the foundational basics are in place, then specific foods, spices, or herbs may be added to amplify individual needs. There are so many superfoods to choose from! In fact, just about every brightly colored vegetable or fruit, along with most nuts, seeds, beans, herbs, and spices, could be classified as superfoods. Here are our top superfoods:

  1. Wheatgrass. Wheatgrass is the highest raw source of minerals in the world, with over 90 minerals, making it extremely alkaline. Wheatgrass is also supercharged with chlorophyll. Together, this powerful combination strengthens our cells, cleanses the body, aids digestion, improves metabolism, and enhances your skin, hair, and nails. You want to consume unpasteurized outdoor wheatgrass that is flash frozen. Melt two to five wheatgrass ice cubes in a glass of water and drink first thing in the morning on an empty stomach for greatest absorption.
  2. Spirulina/chlorella. These two freshwater algae are super high in chlorophyll and help build the immune system, detoxify the body, and improve digestion. Spirulina/chlorella are also high in protein, which makes them an ideal choice for any vegan or vegetarian diet. Spirulina/chlorella are inexpensive and easy to take—just swallow the tablets with water. Begin with 10–15 tablets per day and slowly build up to 20–30 tablets per day. Spirulina/chlorella aids in digestion and are best taken prior to eating a meal.
  3. Cod liver oil. This omega-3 fat contains EPA and DHA, which contribute to a healthy heart and brain, hormonal balance, and decreased inflammation. Cod liver oil also helps to improve cellular function, energy, and mood, and aids in weight control. Cod liver oil also has a higher level of vitamin D content. Don’t be afraid of the taste—this is not your grandma’s cod liver oil! Recommended adult dosage, one to two tablespoons per day (1,500–3,000 mg of EPA/DHA per day).
  4. Flaxseeds/chia seeds/hemp seeds. Flaxseeds and chia seeds are very high in omega-3s (ALA) and contain antiviral, antifungal, antibacterial, and anticancer properties. Hemp seeds are high in healthy omega-6s (LA and GLA), along with high levels of fiber and protein. These super omegas help to lower inflammation, balance hormones, and improve digestion. Flaxseeds must be ground to reap their wonderful benefits. The recommended serving is one to two tablespoons per day and it can easily be added to your favorite smoothie, cereal, yogurt, or salad, or with one to two ounces of juice. We actually use these superseeds as our protein powder replacement!
  5. Coconut. Coconut is a healthy saturated fat high in lauric, capric, and caprylic acids. These acids have antifungal and antiviral properties that contribute to healthy digestion, skin, and hair. Coconut also contains medium chain triglycerides great for improved metabolism and brain health. Aim for one tablespoon of extra virgin coconut oil or organic coconut flakes per day.
  6. Cacao nibs or cacao powder. Cacao is the raw unprocessed form of chocolate and is high in magnesium, manganese, zinc and iron. These vitamins and minerals are essential to enhanced brain and heart health, healthy metabolism, and enhancing relaxation and recovery due to high levels of magnesium. Aim for one tablespoon per day. Mix in oatmeal, smoothies, or in your favorite trail mix blend.

Start slowly. Pick just one or two of these superfoods to start mixing into your daily diet. You will be shocked at just how quickly your performance improves by supplementing and upgrading your diet with these powerful superfoods!

Sample: Superfood Starter Plan

  1. Cod liver oil: one to two tablespoons/day
  2. Spirulina/chlorella: 10–30 tablets/day

Big Four Superfoods

  1. Frozen wheatgrass ice cubes: two to five/day
  2. Cod liver oil: one to two tablespoons/day
  3. Spirulina/chlorella: 10–15 tablets/day
  4. Flaxseeds or chia seeds: two tablespoons/day

We understand that everyone is in a different spot in regards to their nutrition plan. We are also mindful of how much conflicting and bad information there is on the healthiest foods to eat. Recently there was an article that made our community question a staple superfood we have been recommending for years. The American Heart Association published an article about the harmful effects of coconut oil and saturated fats. One key to understand is that there is always another side to every coin. This article failed to discuss a simple principle that holds true to the test of time: What is the source? Any food that is far removed from the original source is likely to be absorbed and digested dramatically differently than one closer to its natural form. Virgin coconut oil is one of nature’s most magical foods. We know how many benefits you will get from consuming this superfood in your daily routine; just make sure it’s the real deal!

We also wanted to give you an idea of what a typical day looks like for both of us. This routine has taken a long time to establish, and we don’t expect you to get here overnight. Chris grew up eating beefaroni and bologna sandwiches with Kool-Aid and Pepsi as his drinks of choice. Matt had a point in college where he didn’t eat breakfast and ate an entire package of Oreo cookies at one sitting. We have both come a very long way from those nutritional low points! In our pursuit to feel and perform our best, we looked to establish the best patterns.

Sample of Chris’s and Matt’s Superfood Day

Chris

  • 6:30 A.M. Water with lemon (10 ounces)
  • 6:35 A.M. Frozen wheatgrass ice cubes (five cubes)
  • 6:40 A.M. Cod liver oil (two tablespoons)
  • 7 A.M. Oatmeal, millet, or teff; frozen dark cherries or blueberries; raisins; cacao powder; macadamia nuts or pecans; cinnamon; cashew or coconut milk
  • 10 A.M. Spirulina/chlorella (20 tablets), apple, Brazil nuts (five)
  • 12:30 P.M. Big salad with vegetables, tongal tuna or chicken, hemp seeds (two tablespoons), raw sauerkraut, avocado, extra virgin olive oil, balsamic vinegar
  • 3:30 P.M. White figs (two), almonds (six), spirulina/chlorella (20 tablets)
  • 7:00 P.M. Organic chicken breast or wild Alaskan Salmon, sweet potato with coconut oil, grilled asparagus
  • 8:00 P.M. Ginger, water, and lemon shot or ground flaxseeds or chia seeds in pomegranate juice (one to two ounces)

Matt

  • 6:45 A.M. Frozen wheatgrass ice cubes (three to four)
  • 6:45 A.M. Cod liver oil (one tablespoon)
  • 8:00 A.M. Oatmeal on the run, teff with cacao and honey, or eggs and veggies and sprouted toast with coconut oil
  • 9:30 A.M. Spirulina/chlorella (20 tablets); banana, orange, nectarine, cherries, or apple
  • Noon Leftovers or salad with chicken, veggies, and white balsamic vinaigrette
  • 3:00 P.M. Organic food bar, sprouted almonds with dried fruit, dried mango
  • 6:00 P.M. Bison burgers with sweet potato fries or stir-fry with organic brown rice and bok choy
  • 7:30 P.M. Cherry juice with ground flaxseeds or chia seeds (one tablespoon)
  • 8:00 P.M. Fresh pineapple or sliced mango

Step 3: Upgrade Your Macronutrients

Many people ask, “What should I eat to improve my health, energy and expand my capacity?” We tell them to focus on eating the three macronutrients—carbohydrates, proteins, and fats. Macronutrients are the fuel source for our minds and bodies.

  • Carbohydrates—fuel
  • Proteins—build
  • Fats—heal

To help you or your organization learn more about the three macronutrients, along with eating in greater balance and improving food quality, we developed a simple, easy-to-use guide: the Food Target (Figure 9.5). The Food Target focuses on a balance of carbohydrates, proteins, and fats while incorporating and assessing the holistic quality of these nutrients. The Food Target has the lowest nutritional value foods on the outside of the target (poor area) with the most nutritional and most beneficial foods closer to the center of the Food Target (best area). The idea behind the On Target Living lifestyle is to achieve balanced eating around the target while aiming your diet as close to the center of the target as possible. You will find foods in their most natural state (source) closer to the center of the target. Most importantly, the Food Target allows you to change at your desired pace. You don’t have to go from the outer ring to the center all at once. The Food Target is meant to be just as forgiving as it is fruitful.

Carbohydrates—Fuel Your Body and Mind!

What is a carbohydrate? Carbohydrates are sugars. Carbohydrates are simply sugar chains linked together. The shorter the sugar chain, the more processed or refined the carbohydrate. Conversely a longer chain has more nutritional value. A question we receive at many of our live events is “Is sugar bad?” Our response: It depends on the source of the sugar. Is the sugar you refer to the processed white version or that which occurs in its most natural state like a piece of fruit, sweet potato, or in a fibrous stalk of sugar cane? Imagine if we drove people to the vast sugar cane fields of South Florida and handed them a machete to hack it all down. Most would probably pass out after a few short minutes of exhausting work and wonder why they subjected themselves to this torture in the first place! Sugar cane is hard to cut, extremely fibrous, and difficult to eat. Did you know that sugar cane is also high in minerals and fiber and is a powerful preservative that also happens to be extremely sweet? Once we started processing out all the fiber and minerals for the sake of easier consumption, we started to sacrifice sugar cane’s inherent health benefits.

Don’t Be Afraid of the Big Bad Wolf!

Over the year’s carbohydrates have been getting a bad rap, with most carbohydrates lumped together in one overarching nutrient category. This is a problem; lumping all carbohydrates together is like comparing any consumer product—there are higher and lower quality products. It’s necessary to learn how to distinguish between the quality carbohydrates that come from the source and the processed unhealthy carbohydrates that don’t. We want to make it clear that high-quality carbohydrates are essential for greater energy, balancing pH, and better health and human performance.

Did you know that your brain needs approximately 400 calories of carbohydrates per day to function properly? Carbohydrate deprivation should not be a fear-based reaction to all the noise and misinformation you’re bombarded by.

Carbohydrates also provide the body with valuable fiber, vitamins, minerals, phytochemicals, and antioxidants for the immune and nervous systems. Every fruit, vegetable, whole grain, starch, and legume is a carbohydrate. Your goal each day is to consume approximately 50 percent of your calories from quality carbohydrates. Examples of quality carbohydrates include apples, oranges, bananas, figs, berries, leafy greens, asparagus, beets, broccoli, rolled oats, millet, sweet or red potatoes, and lentils. These optimal carbohydrates strengthen your mind and body and fuel better performance. What’s led us astray is the overconsumption of the unhealthy, processed carbohydrates like cereals, white bread, chips/crackers, instant potatoes, and soda pop, just to name a few. These refined carbohydrates have been processed and stripped of essential nutrients and are lacking the essential fiber, vitamins, minerals, phytochemicals, and antioxidants we need. When someone says, “I am on a low-carbohydrate diet,” what does that actually mean? Are you also not eating vegetables, fruits, ancient grains, starches, or legumes?

Removing a macronutrient will eventually create a macro problem.

Proteins—Build Your Body!

Proteins are the building blocks of life. Protein plays a vital role in every cell of the body. Proteins create hormones, maintain the immune system, build muscle, transport vitamins, and maintain our blood, skin, and connective tissue. So, what is a protein exactly? Proteins are simply amino acids. More importantly, the body can’t manufacture essential amino acids, so we must ingest them in order to grow and repair ourselves. Similar to the earlier discussion on carbohydrates, people can’t stop asking questions about them: “How do I get more protein in my diet?” Many people believe that the more protein you consume, the more you will be a lean, mean, health-conscious machine! Do you ever hear someone say, “I want to add more carbohydrates to my smoothie?” More and more marketing is selling the idea that higher protein, with little or no carbs, is the one true way to achieve health and human performance. Drinks, bars, and smoothies are now advertising 30-plus grams of protein with only one gram of carbohydrate!

Having enough high-quality proteins in your diet is essential for optimal health and greater performance in all aspects of your life. But just like our discussion about carbohydrates, the real focus should begin with quality proteins—not overloading on them. Just like carbohydrates, not all proteins are created equal! High-quality protein sources may include organic meats such as chicken, turkey, bison, grass-fed beef, and game meats; eggs; wild-caught fish; vegetables; oats; millet; teff; spirulina/chlorella; hemp seeds; pumpkins seeds; Brazil nuts; macadamia nuts; almonds; and walnuts. Use the Food Target to help guide your protein choices. Your goal each day is to consume approximately 25 percent of your daily calories from high-quality protein sources!

Fats—Heal Your Body

One of the fastest and easiest ways to improve your overall health is to blend a variety of healthy fats into your diet. Despite what you grew up hearing, healthy fats will actually lower blood pressure and balance cholesterol levels. Bottom line—healthy fats heal the body! Back in the 1980s the nutritional craze was all about low or no fat. The mentality was predicated on the premise that fats alone made people fat and led to higher levels of heart disease due to clogged arteries. Thank goodness, this myth did not last more than a decade. Today the science is crystal clear: healthy fats are essential for optimal health. If you have unbalanced hormones you are most likely not getting enough rest and not consuming enough high-quality omega-3 and omega-6 fats. If you are experiencing type 2 diabetes, one of the best things you can do is restore cellular health, which begins by consuming healthy fats. Do you want a healthy and high-performing brain? Then it is a must to consume healthy fats such as coconut oil and cod liver oil.

Types of Healthy Fats There are four categories of healthy fats: saturated, monounsaturated, omega-3, and omega-6s:

  1. Saturated fats—organic coconut flakes, extra virgin coconut oil, most nuts and seeds.
  2. Monounsaturated fats—almonds, almond butter, avocados, macadamia nuts, cashews, pecans, hazelnuts, and extra virgin olive oil.
  3. Omega-3 essential fatty acids—cod liver oil, flaxseeds, chia seeds, walnuts, salmon, trout, and sardines.
  4. Omega-6 essential fatty acids—hemp seeds, Brazil nuts, pumpkin seeds, sunflower seeds, evening primrose oil, and black current seed oil.

Use the Food Target to help guide your fat choices. Your goal each day is to consume approximately 25 percent of your calories from high-quality fats.

Step 4: Meal Patterning

After you begin to upgrade the quality of what you are eating and drinking, it is then time to focus on the frequency of meals or meal patterning. One of the first things people do when trying to lose weight is to cut calories by skipping meals. Skipping meals actually slows down your metabolism and alerts the body to release more of the fat-storing enzyme, lipoprotein lipase. Lipoprotein lipase becomes more sensitive when meals are skipped; it’s one of the body’s safety mechanisms to protect against starvation. Did you know that one of the key strategies for sumo wrestlers to gain weight is to eat one extremely large meal per day?

If your goal is to increase metabolism and create more sustainable energy throughout the day, then start controlling portion sizes and create a feeling of being satisfied. Spread your calories throughout the day by eating every three to four hours.

Cleansing the Bathtub

A fantastic method for improving your metabolism, digestion, and overall health, is to fast multiple times per week for at least 12 hours. If you had your last meal at 7:00 P.M. then you would not eat again until 7:00 A.M. the next morning. Many people struggle with digestive health concerns. Allowing your gut to rest for at least 12 hours can make all the difference. Think of your body as a bathtub—you have to drain the tub; by fasting for 12 hours, it allows the body enough time to clean, eliminate, and repair the trillions of cells necessary for optimal health. Once your 12 hours is up, resume eating every three to four hours. By eating frequent, small meals, you naturally improve metabolism and create on-demand energy.

The Three-Hour Rule: 24 Hours*
7:00 A.M. 10:00 A.M. 12:30 P.M. 3:30 P.M. 7:00 P.M.
Breakfast Snack Lunch Snack Dinner

*Allow for a 10- to 12-hour nightly fast

Step 5: Calories

We have not talked about calories at all up until this point. It’s now time to turn our attention to quantity or caloric intake. One key we want you to know is that all calories are not created equal. One hundred calories of chocolate cake does not equal 100 calories of broccoli. With that being said, the number of calories a person consumes is also extremely important. You can consume the right types of foods and beverages, but if you consume too much at any one time, then your health will suffer. Moderating a diet with high-quality nutrients is the sustainable way to maintain optimal health and performance.

How Many Calories Should You Consume Each Day?

The number of calories most people need each day depends on many factors such as your activity level, lean muscle mass, stress, and frequency of meals. Your daily calorie needs may vary, depending on how your day unfolds. Have you ever experienced days when you just can’t get filled up, where you feel like you are starving all day long? Do you have other days when you are not that hungry? The following list gives a range of calories to work with; remember, this is a just a range. Your goal is not to count calories, but to have an awareness of the quantity of the foods and beverages you consume. Listen to your body and its nutritional needs!

Calories Ranges Per Day

  • Adult female: 1,500–2,500 calories
  • Adult male: 1,750–3,500 calories

Step 6: The 80/20 Rule

Now the hard part begins—making your EAT habits stick. Imagine developing a lifestyle that you truly enjoy—a lifestyle that gives more than it receives each and every day. The 80/20 rule is not about being perfect nor is it meant to be restrictive. The 80/20 rule is a range or guideline to follow: 80 percent of the time you are focused and dialed in, and 20 percent of the time you can take a few liberties whenever you feel the need. If you want a beer or glass of wine, dessert, or whatever you’re craving, there’s nothing wrong with enjoying it. Leave the guilt in the closet! Many people ask questions along the lines of “Do you have a cheat day?” This type of thinking indicates a very restrictive diet for six days of the week—no fun, little satisfaction, and just counting down the hours until you can indulge and engorge for an entire day. If we want to eat or drink something that is a little out of bounds, then so be it. The goal is to develop a nutritional plan that is yours—one that you enjoy, that is repeatable, and that accomplishes all of your health goals.

The below chart is an example of the 80/20 rule. When people look at it this way they realize they most likely have been on the 50/50 plan. This is not a bad thing, but it makes it very hard to progress. If you are looking for change, and sustainable change, the 80/20 rule is your key to success.

The basic idea is that four meals out of the week or six days out of the month you can splurge; this is your 20 percent. Remember to be intentional about your choices and mindful about how much and how often you indulge. Food is an experience and it’s meant to be enjoyed in every way. In a given month you average around 84 meals and a given week you average 21 meals a week. Below is a look at a 21 meal week. You will notice that four meals are marked. These are the meals that are part of the 20 percent the rest are high quality meals making up the 80 percent.

Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Breakfast Breakfast Breakfast Breakfast    Breakfast Breakfast Breakfast   
Lunch Lunch Lunch Lunch Lunch Lunch Lunch
Dinner Dinner    Dinner Dinner Dinner    Dinner Dinner

The Power of Food

What you eat and drink on a daily basis can change your life and the life of your organization. It is easy to understand that if a person is highly medicated, overweight, sleep deprived, and too sedentary, then capacity for growth and creativity will diminish. We have worked with thousands of people over the years who deal with myriad chronic conditions through medication. If we could start to empower each employee to take charge of their own health, the performance improvement would be exponential.

Today, thousands of people now have the knowledge, skills, and belief that their productivity is influenced on what and how they eat. EAT is a foundational pillar for you or your organization’s success.

The bottom line is that diets, fads, and trends will never work. Short-term fixes will not give you long-term results. Building capacity starts with a healthy lifestyle full of high-quality foods and beverages. Figure 9.6 represents five sample days, based on quality.

BEST SAMPLE DAY

Drink 1/2 body weight in ounces of water/day (Ex: 150 lbs = 75 ounces of water)

6:00 am Wake up, stretch, water, eliminate

6:15 am Wheatgrass ice cubes (2-5 ice cubes)

6:30 am MOVE (Exercise)

8:00 am 1-2 tbsp. Cod liver oil with glass of lemon water

8:30 am Breakfast: Oatmeal on the go (add ½ cup raw oats, ½ cup almond milk, 1 tsp.

cinnamon, 2 tbsp. raisins, 2 tbsp. almonds/walnuts to a plastic container and put in refrigerator overnight).

11:30 am Snack: Banana, raw macadamia nuts, and spirulina/chlorella (10 tablets)

1:00 pm Lunch-Large salad with veggies, hemp seeds and homemade vinaigrette, 10

minutes of sunlight

4:00 pm Snack: Smoothie (add frozen fruit, spinach, carrot juice, coconut water, cacao nibs, and chia seeds to a blender & mix), and spirulina/chlorella (10 tablets)

5:00 pm MOVE (Exercise if no morning workout)

6:00 pm 1 glass of mineral water with lime while preparing dinner

7:00 pm Dinner: Grilled chicken/salmon, baked broccoli, baked red-skin potato, or

sweet potato

10:00 pm-6:00 am: 7-8 hours planned sleep

BETTER SAMPLE DAY

Drink 1/2 body weight in ounces of water/day (Ex: 150 lbs = 75 ounces of water)

6:00 am Wake up, stretch, water, eliminate

6:15 am Wheatgrass ice cubes (2-5 ice cubes)

6:30 am MOVE (Exercise)

8:00 am 1-2 tbsp. Cod liver oil with glass of lemon water

8:30 am Breakfast: Free-range scrambled eggs with baby kale, organic goat cheese,

and mushrooms

11:30 am Snack: Orange/apple, and spirulina/chlorella (10 tablets)

1:00 pm Lunch: Almond butter and banana on sprouted grain bread, carrot sticks

4:00 pm Snack: 2 tbsp. ground flaxseeds with ¼ cup of 100% Pomegranate juice, let sit 10 minutes before eating with a spoon, and spirulina/chlorella (10 tablets)

5:00 pm MOVE (Exercise if no morning workout)

6:00 pm 1 glass of mineral water with lemon while preparing dinner

7:00 pm Dinner- Baked wild-caught salmon, quinoa, and steamed Brussels sprouts

10:00pm- 6:00am: 7-8 hours planned sleep

FIGURE 9.6 Sample Days.

GOOD SAMPLE DAY

Drink 1/2 body weight in ounces of water/day (Ex: 150 lbs = 75 ounces of water)

6:00 am Wake up

6:30 am MOVE (Exercise)

8:00 am 1-2 tbsp. cod liver oil with glass of water

8:30 am Breakfast: Organic Greek yogurt with granola and fresh berries

11:30 am Trail mix (nuts and dried fruit)

1:00 pm Lunch: Tuna salad/chicken salad/egg salad on whole grain bread, hummus

and vegetables

4:00 pm Sliced apple lightly drizzled with raw honey and cinnamon, and spirulina/chlorella (10 tablets)

7:00 pm Dinner: Turkey burgers with organic cheese and avocado on whole grain bun, with side salad

11:00pm- 6:00am: 6-7 hours planned sleep

FAIR SAMPLE DAY

8:30 am Breakfast: Maple & brown sugar instant oatmeal

11:30 am Pretzels

1:00 pm Lunch: Grilled cheese and tomato soup

4:00 pm Corn chips and salsa

7:00 pm Lasagna and garlic bread

12:00am- 6:00am: 5-6 hours of sleep

POOR SAMPLE DAY

Drink 1/2 body weight in ounces of water/day (Ex: 150 lbs = 75 ounces of water)

6:00 am Wake up

7:00 am No breakfast

11:30 am Donut

1:00 pm Peanut butter and jelly sandwich on white bread, potato chips

4:00 pm Candy bar

7:00 pm Fast food meal, soda pop

8:00 pm Microwave popcorn

1:00am- 6:00am: 4-5 hours of sleep

Fun Diet Facts

  • Over 100 million Americans adults diet every year.
  • 1903: President William Howard Taft pleads to lose weight after getting stuck in the White House bathtub.
  • The average American male weighed 165 pounds in 1960; today he weighs 200 pounds. Women have gone from 140 to 175 pounds.
  • 10 is the age 80 percent of girls start dieting.
  • 1975: A Florida doctor created the Cookie Diet.
  • 1977: Slim-Fast created shakes for breakfast, lunch, and dinner.
  • 1980s: The high-carb, low-fat diet reigned.
  • 1991: Americans go high protein, low carb, and low fat.
  • 2000s: The high-protein, low-carb, diet with a little fat became popular.
  • 2010: The high-protein, low-carb, high-fat diet was all the rage. Four out of 10 people are considered obese in the US today.

We must take control of our health starting today. This dieting thing is not working.

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