Home Page Icon
Home Page
Table of Contents for
Title Page
Close
Title Page
by Jesper Thorlund, Gert H. N. Laursen
Business Analytics for Managers, 2nd Edition
Wiley & SAS Business Series
Title Page
Copyright
Foreword
Introduction
What Is the Scope of Business Analytics? Information Systems— Not Technical Solutions
Purpose and Audience
Organization of Chapters
Why the Term Business Analytics?
Chapter 1: The Business Analytics Model
Overview of the Business Analytics Model
Deployment of the Business Analytics Model
Summary
Chapter 2: Business Analytics at the Strategic Level
Link between Strategy and the Deployment of Business Analytics
Strategy and Business Analytics: Four Scenarios
Which Information Do We Prioritize?
Summary
Chapter 3: Development and Deployment of Information at the Functional Level
Case Study: A Trip to the Summerhouse
Establishing Business Processes with the Rockart Model
Example: Establishing New Business Processes with the Rockart Model
Optimizing Existing Business Processes
Example: Deploying Performance Management to Optimize Existing Processes
Which Process Should We Start With?
A Catalogue of Ideas with Key Performance Indicators for the Company's Different Functions
Summary
Chapter 4: Business Analytics at the Analytical Level
Data, Information, and Knowledge
Analyst's Role in the Business Analytics Model
Three Requirements the Analyst Must Meet
Required Competencies for the Analyst
Hypothesis-Driven Methods
Data Mining with Target Variables
Explorative Methods
Business Requirements
Summary
Chapter 5: Business Analytics at the Data Warehouse Level
Why a Data Warehouse?
Architecture and Processes in a Data Warehouse
Tips and Techniques in Data Warehousing
Summary
Chapter 6: The Company's Collection of Source Data
What Are Source Systems, and What Can They Be Used For?
Which Information Is Best to Use for Which Task?
When There Is More Than One Way to Get the Job Done
When the Quality of Source Data Fails
Summary
Chapter 7: Structuring of a Business Analytics Competency Center
What Is a Business Analytics Competency Center?
Why Set Up a Business Analytics Competency Center?
Tasks and Competencies
Centralized or Decentralized Organization
When Should a Business Analytics Competency Center Be Established?
Applying the Analytical Factory Approach
Summary
Chapter 8: Assessment and Prioritization of Business Analytics Projects
Is It a Strategic Project or Not?
When Projects Run Over Several Years
When the Uncertainty Is Too Big
Projects as Part of the Bigger Picture
Summary
Chapter 9: Business Analytics in the Future
About the Authors
Index
Wiley End User License Agreement
Search in book...
Toggle Font Controls
Playlists
Add To
Create new playlist
Name your new playlist
Playlist description (optional)
Cancel
Create playlist
Sign In
Email address
Password
Forgot Password?
Create account
Login
or
Continue with Facebook
Continue with Google
Sign Up
Full Name
Email address
Confirm Email Address
Password
Login
Create account
or
Continue with Facebook
Continue with Google
Prev
Previous Chapter
Wiley & SAS Business Series
Next
Next Chapter
Copyright
Business Analytics for Managers
Second Edition
Taking Business Intelligence Beyond Reporting
Gert H. N. Laursen
Jesper Thorlund
Add Highlight
No Comment
..................Content has been hidden....................
You can't read the all page of ebook, please click
here
login for view all page.
Day Mode
Cloud Mode
Night Mode
Reset
