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by Susannah Gardner, Amy Lupold Bair
Blogging For Dummies, 5th Edition
Introduction
Introduction
About This Book
Foolish Assumptions
Icons Used in This Book
Beyond the Book
Where to Go from Here
Part I: Getting Started with Blogging
Chapter 1: Discovering Blog Basics
Making Yourself Comfortable with Blogs
How people use blogs
Recognizing a blog
Blog anatomy: Dissecting a typical blog
Starting a Blog
Choosing What to Blog About
Creating a Successful Blog
Setting goals
Writing well
Posting frequently
Interacting with comments
Designing for Success
Chapter 2: Entering the Blogosphere
Assessing Your Involvement
What Happens When You Publish?
Blogging Ethically
Telling the truth
Making mistakes
Handling dialogue
Keeping Your Job While Blogging
Blogging without Embarrassing Your Mother or Losing Friends
Understanding what's at stake
Protecting others in your life
Protecting Your Privacy and Reputation
Chapter 3: Choosing and Hosting Blog Software
Having Your Own Domain Name
Picking a domain name
Registering a domain
Finding Web Hosting
Doing your research
Buying web hosting
Deciding on the Right Blogging Software
Budgeting for software
Making sure you get the basics
Upgrading with bells and whistles
Understanding Hosted Blog Software
Reaping the benefits
Living with the limitations
Choosing hosted software
Understanding Blog Software That You Install on Your Own Server
Reaping the benefits
Living with the limitations
Choosing non-hosted blogging software
Installing blog software
Part II: Setting Up Your Blog
Chapter 4: Starting a Blogger Blog
Starting a Blog with Blogger
Creating an account
Naming your blog
Using the Dashboard
Writing a Post
Adding a link
Spellchecking your text
Including an image
Publishing Your Post
Previewing your post
Configuring post settings
Launching your post
Viewing Your Blog Post
Selecting the Dashboard Settings
Making basic changes
Making comment changes
Making e-mail changes
Customizing Your Blog
Choosing a new template
Using the Template Designer
Editing page elements
Chapter 5: Starting a WordPress Blog
Choosing between WordPress.com and WordPress.org
Installing WordPress
Registering a domain
Selecting web hosting
Getting the software
Uploading the WordPress files
Setting up the database
Running the install script
Getting Familiar with Settings
Logging in
Setting up an Editor account
Using the Dashboard
Checking out the panels
Creating a Post
Customizing Your Design
Finding Out More about WordPress
Chapter 6: Starting a Tumblr Blog
Introducing Micro Blogging
Starting a Micro Blog with Tumblr
Creating a Text Post
Formatting your blog post
Adding an image to your post
Adding links to your post
Publishing your post
Customizing How Your Blog Looks
Configuring Your Settings
Chapter 7: Creating a Squarespace Blog
Creating a Squarespace Account
Selecting a template
Choosing a site name
Adding Blog Content
Uploading images
Importing content from other platforms
Customizing and Connecting
Linking your social networks
Using the Squarespace sidebar
Part III: Fitting In and Feeling Good
Chapter 8: Finding Your Niche
Deciding What Belongs on Your Blog
Parent blogging
Turning your offline hobby into a blog
Talking technology
Getting political with it
Reporting news
Revealing it all
Sharing a deal
Design, lifestyle, DIY – oh my!
Learning from the Pros
Lurking on other blogs
Participating by commenting
Reaching Out to Other Bloggers
Meeting in person
Using social networks
Chapter 9: Creating Great Content
Knowing Your Audience
Finding your competitors
Discovering the secrets of success
Profiling your audience
Writing Well and Frequently
Linking to Serve the Reader
Breaking Through a Blank Screen
Chapter 10: Building Community with Comments
Getting Interaction Going with Comments
Getting involved
Enabling comments
Managing Comments
Establishing community guidelines
Editing comments
Deleting comments
Moderating comments
Recognizing Spam Comments
Fighting Spam with Software
Protecting your comment form
Screening for spam
Dealing with Coverage on Other Blogs
Chapter 11: Blogging Anonymously
Deciding How Much Anonymity You Need
Going Anonymous
Establishing a pseudonym
Setting up a new e-mail address
Choosing passwords
Starting your anonymous blog
Being time and location aware
Approaching Content Cautiously
Stepping Up Security
Understanding IP addresses
Using software safely
Keeping up
Resources
Part IV: Going Beyond Words
Chapter 12: Working with Photos
Getting Equipped
Picking a digital camera
Choosing photo-editing software
Choosing a photo-sharing tool
Choosing Visuals for Your Blog
Taking photos
Using art from other sources
Editing Photos
Getting photos into Picasa
Cropping a photo
Adjusting brightness and contrast
Adjusting color
Optimizing a photo for the web
Inserting Photos into Blog Posts with Flickr
Chapter 13: Starting a Podcast
Deciding to Podcast
Reaching a wider audience
Choosing between audio and video
Planning Your Podcast
Assessing the Tools
Dressing Up Your Podcast with Music and Sound Effects
Creative Commons Search
Magnatune
Music Alley
Publishing Your Podcast
Assigning metadata
Choosing a format
Storing your podcasts
Delivering your podcasts
Promoting Your Podcast
Adding your podcast to FeedBurner
Adding your podcast to iTunes
Getting listed in podcast directories
Chapter 14: Diving Into Vlogging
Defining Vlogging
Understanding why you should vlog
Discovering available vlogging platforms
Setting the Stage
Choosing the right equipment
Creating a vlogging space
Editing Your Vlog
Promoting Your Vlog
Chapter 15: Leveraging Community with Forums
Deciding Whether Forums Will Work for You
Researching Software Options
Choosing between Free and Commercial Forum Software
Browsing commercial forum software
Perusing open source forum software
Getting Finicky about Features
Installing Forum Software
Cultivating Community Standards
Part V: Marketing and Promoting Your Blog
Chapter 16: Reaching Out with RSS
Getting the Goods on Web Feeds
Breaking it down further
Generating web traffic
Creating a feed for your blog
Subscribing to an RSS Feed
Browser newsreaders
Finding a web-based newsreader
Signing up for a feed
Making the Most of RSS
Chapter 17: Joining the Twitterverse
Understanding Twitter
Getting Started
Signing up for an account
Finding friends to follow
Tweeting
Exploring the Settings
Tying Your Blog into Twitter
Chapter 18: Diving Into Social Networking
Thinking Strategically
Connecting with your audience
Selecting networks
Protecting your privacy online
Getting Familiar with Social Networks
Friend-based networks
Hobby-based networks
Professional networks
Media-sharing networks
Informational networks
Location-based networks
Sharing It All
Chapter 19: Measuring Blog Presence
Exploring the Power of Statistics
Knowing What the Statistics Mean
Hits
Page views
Unique visitors
Repeat visitors
Errors
Getting Web Stats
Choosing hosted statistics software
Choosing installable statistics software
Finding Out What Others Are Saying
Google Alerts
Twitter
Technorati
IceRocket
Part VI: Getting Business-y with It
Chapter 20: Making Mad Mad Money
Finding Out How Advertising Works
Planning for advertising
Looking at the formats
Assessing business models
Getting Advertising Going
Google AdSense
MediaWhiz SEO
SiteScout
Putting Ads on Your Blog
Putting Ads in Your RSS Feeds
Feedblitz
Getting Paid to Post
Placing products on your blog
Blogging professionally
Tying in Affiliate Marketing
Amazon Associates Program
LinkShare
Seeking Sponsorships
Negotiating a sponsorship experience
Setting boundaries
Accepting Gifts, Not Obligations
Chapter 21: Blogging for Companies
Putting Blogs to Work for Your Business
Considering the benefits of a business blog
Checking out businesses that blog
Deciding whether to blog
Planning for Business Blog Success
Setting goals
Choosing a blogger
Deciding what to write
Generating sales or action
Delivering with Technology
Enabling comments
Creating RSS/web feeds
Podcasting
Starting a wiki
Joining a social network
Advertising on Blogs
Going contextual
Advertising via ad networks
Sponsoring a blog
Part VII: The Part of Tens
Chapter 22: Ten Ways to Grow Community
Write Often
Listen and Respond to Readers
Visit and Participate
Guest Blog and Invite Guest Bloggers
Communicate with E-mail and Newsletters
Get Social
Involve Your Readers
Connect Offline
Go Mobile
Diversify
Chapter 23: Ten Things All Bloggers Should Do
Discover Your Voice
Stoke Your Muse
Survey Your Readers
Find Your Tribe
Know Your Traffic Sources
Set Goals
Define Success
Create a Monetization Plan . . . or Not
Prepare to Grow
Know When You're Done
About the Authors
Cheat Sheet
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