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Service your Franchise

When I think about a franchise, I immediately think of McDonald’s and Starbucks. And that’s not too far from the context of how “franchise” is used in the TV development business. I travel a lot, so I can tell you firsthand that a McDonald’s is pretty much the same in most cities across the globe.

The McDonald’s corporation serves around 68 million customers daily in 119 countries. The language and alphabet on the Golden Arches sign may differ from country to country, but the McDonald’s trademark colors, décor, logo, management styles, and menu options are virtually always intact. Even in India where cows are sacred, you can order a Big Mac—but instead of getting a beefy Big Mac, you’ll get a veggie Maharaja Mac. Using this analogy, the definition of franchise is “the same, only different.”

If each McDonald’s across the globe is similar in design, menu, and function, then what’s the difference? The most obvious answer is geography. Location.

The deeper answer is humanity. People. You can dress the employees in identical uniforms, but no two will ever be exactly the same. You can interview the customers who might order the same items, but their taste in fast food doesn’t dominate or define their unique personalities. You can eavesdrop on conversations from the kitchen to the dining area, and you’ll get as many different, highly specific variations on the human experience as there are hamburgers sold. Billions and billions.

To summarize my extended analogy, the most substantive difference between the original prototype for any chain restaurant, coffee house, or retail store is not its menu items or products sold, it’s the unique stories that emerge from under their roofs.

In the TV business, the original prototype for a television series is called the “pilot.” Each episode that follows this first episode is an extension and gradual exploration of the basic circumstances, characters, and themes established in the pilot. In this way, all pilots are origin stories. They set up a world and then invite us to drop in and bond with its inhabitants over an extended period of time.

In general, the main difference between a movie and a TV pilot is that a movie is intended to have a beginning, middle, and end; it’s designed to be finite. A TV pilot, on the other hand, is conceived and constructed to be infinite—or last for as long as loyal viewership and solid ratings continue.

In conceiving a TV pilot, your initial creative process might be very similar to writing a screenplay for a feature-length movie: premise, setting, character development—but the tricky part is recognizing that you’re not writing toward the ultimate payoff at the climax anymore. Instead, you’re getting your audience up to speed on the “arena” (setting, logistics, characters) of your series—and then setting the stage for what your series is going to be from episode to episode and week to week.

In other words, the end of a TV pilot is just the beginning of your series.

The Promise of Your Premise

A pilot is a promise you make with the viewer—call it a marriage contract— that tacitly lets them know what they’re going to be getting when they decide to commit to watching your show every week. You’re not promising them abject predictability and repetition. You are promising them that you are going to love, honor, and obey what you set up in your pilot episode. In TV writing parlance, this is what’s known as servicing your franchise.

Successfully servicing the franchise of your series means that you’re going to present your loyal viewers with a show that’s fundamentally the same, only different. The basic setting and premise of your series genre will remain mostly unchanged, but the particulars of the stories will, it is hoped, change and surprise us each week. In many series, the main characters (aka series “regulars”) will also remain the same from episode to episode, but in other series, the characters will evolve from episode to episode and from season to season.

When a TV executive or producer asks you, “What’s the franchise?” of your intended TV series, what they’re really asking you is, What are your main characters going to be doing each week? What are the “story engines” that keep your plotlines moving forward? Like a shark, a TV series must keep swimming or perish.

Franchise Types

Case of the Week

The most basic type of series franchise is case of the week, which is why there are so many shows about doctors, lawyers, and cops. In a medical drama, these are the medical cases for each new patient. In a law show, these are the legal cases of the plaintiffs and defendants. In a crime show, these are the police and other law enforcement cases.

The franchises in case of the week shows are inherently procedural. In each new episode, we’re going to get a new client, patient, or perp, and by the end of the episode, our devoted team of specialists has worked hard, overcoming external and internal conflicts, to solve the case.

In trying to determine the specific franchise of your new TV series, focus on the verbs. What are your characters doing each week: they’re investigating, discovering, uncovering, diagnosing, healing, litigating, prosecuting, confronting, arresting, indicting, avenging, killing, and so on.

Most series regulars on the four broadcast networks (ABC, CBS, FOX, and NBC) are wholly positive, more or less heroic characters. Sure, they’re flawed and wrestle with their internal demons, but they’re seeking justice— whatever that means to them in their field of expertise.

Some of these series offer us closed-ended cases with fast, dependable resolutions (diagnosis/cure, proof/verdict, arrest/justice) in the same episode. Just as many series offer open-ended cases with more oblique, gradual, serialized resolutions over the course of the whole season.

The X-Files was a paranormal procedural that offered case of the week with a twist: more than one possible explanation for otherworldly phenomena and resolutions that were provocatively inconclusive.

Scandal centers on a high-powered Washington, D.C., public relations firm run by the indomitable Olivia Pope (Kerry Washington). Her specialty is getting politicians and Beltway power players out of trouble. She and her associates are not lawyers or cops; they’re spin doctors who diagnose and manage political scandals through any means necessary, including subterfuge. Failure is not an option for this team. Olivia Pope is labeled a “gladiator in a suit” in the pilot episode. The cases of the week are always appropriately scandalous, provocative, morally complex, and often both salacious and controversial. Nevertheless, in season 1, Scandal offered closed-ended cases that resolved by the end of each episode. Meanwhile, the personal stories, such as Olivia’s passionate affair with the President of the United States, Fitzgerald Grant (aka “Fitz”), along with the myriad of subplots for Olivia’s team, are ongoing and heavily serialized, as are most current episodes.

The primary goal for each showrunner is to meet its audience’s expectations of the types of cases and basic tone of his or her given series. New cases need to be fresh and even break new ground—but within the wheelhouse of that particular show. In other words, a series can break new ground with a new case without breaking the entire mold for the show itself. Audiences tune in to their favorite programs with a relative comfort level for what that show is going to deliver to them. If you’re watching a scary/creepy cop procedural series, such as Law & Order: Special Victims Unit, you know what you’re going to get: hard-edged, perverse, dark crimes. Yes. But you also know that the violence and sexual content is going to stop short of gratuitous, graphic, and pornographic. And even though the detectives are going to prevail, it’s not a show you’re going to want to watch with your kids.

When you tune in to watch House, M.D., you already know the new patient’s illness is going to be a medical mystery that defies a cure. But what you don’t know is just how the misanthropic Dr. Gregory House (Hugh Laurie) is going to solve it.

Effectively servicing the franchise of a given series puts a new, unpredictable, provocative spin on a case. Ideally, this new spin will emerge from the characters’ relationship to each new case. What psychological “buttons” might a new case push in a character? What are the main challenges to solving the case? If the case is too easy, it’s not viable. It must challenge the series regulars in some way and serve up an inconvenient truth.

The difference between a mediocre series and a great one is the showrunners are always digging for a new vein of gold. Depending upon the genre of the series, the gold within each episode will be the moral dilemmas and gray areas of the main character(s).

Hybrid Procedural–Serialized

While case of the week series are franchises most easily grasped and serviced, not all TV series follow this procedural “formula.” Some series, such as The Good Wife, are hybrid series—equal parts legal procedural and serialized drama.

The hybrid one-hour drama series has followed the playbook from many successful cable TV series, such as Dexter and The Following, in which cases can play out over a course of several episodes or even a full season (or as The Killing painfully learned via viewer exodus, over two seasons). The television business is rapidly evolving to embrace new technologies and to meet its audience’s viewing habits, so serialized series, are now much more easily digestible than they were a few years ago.

The advantage to a franchise that offers closed-ended cases is that viewers can watch each individual episode in any order and still feel satisfied.

Serialized shows, on the other hand, require much greater viewer commitment, and if you miss more than a few episodes, it might feel daunting to tune in (the way many viewers started to feel after missing too many episodes of Lost, 24, and Game of Thrones). Of course, nowadays viewers can DVR and download episodes, so that they can catch up at their convenience.

A huge challenge for all shows with a serialized element is pacing. How much plot progression needs to happen from episode to episode? If the story unfolds too slowly (as was the case during the first half of season 2 of The Walking Dead), the audiences might grow grumpy and restless. If the story moves too quickly (such as, arguably, the second season of Homeland), the audience may cry foul about credibility or complain about rushed, sloppy plotting at the expense of character depth.

Servicing the franchise of a series is not only about choosing which cases and/or plotlines to explore, but also about the pace of delivering new information, clues, discoveries, and resolutions.

A big part of servicing a franchise is hitting the “sweet spot” of your series. I’ll have a whole chapter dedicated to this very question later on. For now, suffice it to say that it’s imperative that you identify the major currency of your series’ franchise—and spend it wisely.

In Homeland, the currency of the series is our not knowing whom to trust. Who’s the good guy? Who’s the bad guy? How do they coexist? Who will prevail and at what cost?

In The Walking Dead, the currency is a core group’s survival against seemingly insurmountable odds.

Central Question

Central questions explore the potential of the future. A good central question stokes the audience’s curiosity and their need to know more. How is this problem going to be solved? What’s going to happen?

All great TV series present us with strong central questions. The Sopranos makes us wonder how long Tony and his cohorts can prevail in the organized crime business, along with Tony’s sanity and the impact their dirty dealings continue to have on their lives and the lives of their loved ones.

Central questions are the key ingredient in “must-see TV.” We’re waiting to see how a crime story or a love story is going to play out. As long as we keep wondering and anticipating and discussing and posting—we’re going to keep watching. As soon as all questions are answered, the series is forced to either introduce new central questions or end.

In Girls, the central question—aka franchise—is, Will Hannah (Lena Dunham) and her twenty-something friends ever find a lasting sense of fulfillment in their lives?

Parenthood is a nuanced, bittersweet saga about three generations of the Braverman family, with an emphasis on the POV of the three siblings. Arguably, the Friends theme song, “I’ll Be There for You,” applies to this brood where blood is thicker than water.

Parenthood can be equal parts lighthearted and intensely emotional, in contrast to its similarly themed ensemble sitcom cousin, Modern Family—which also explores three generations of family, but goes for laughs, with a much broader (albeit grounded) tone and zanier situations.

Modern Family’s stylistic interview format provides the show with faster, slicker pacing which highlights each episode’s theme. I would also argue that the interview format (borrowed from The Office) makes Modern Family a higher concept show. The franchise, in this case, becomes the exploration of what happened and why—like family therapy. Sure, it’s a gimmick, but it enables the audience to feel like we’re confidants. And these interviews not only “break the fourth wall” by having characters talk directly to the unseen, unknown interviewer (aka the camera, aka the audience), they also provide us with an added perspective on the weekly proceedings—which heightens the humor and drives home the central question/unifying theme of each episode.

In a softer concept series, the basic franchise is the exploration of the main characters’ quest for the ecstasy of success versus the agony of defeat— and coping with the interstices. A useful way to articulate the franchise of a “soft” concept show is, “Each week, the characters will struggle to achieve ___________.” The specific struggles of the characters are the source of drama and comedy. The potential for failure, existential pain, disappointment, regret, and humiliation provide the stakes.

In Friday Night Lights, the central question/franchise was, Will they win or lose the big game and will it help them overcome their quotidian problems?

In The Big Bang Theory, the central question/franchise is, Will these geeks and nerds ever fit into the mainstream and feel like “winners”?

Game of Thrones offers us the ongoing power struggle between two kingdoms, so the central question is, Who will win?

In Breaking Bad, Walter White incrementally builds a crystal meth empire, and then struggles to protect it. The central question for Walter is, Will his megalomaniacal hunger for money and power ever be enough?

Walt had been such a milquetoast “loser” in his life that now he’d rather die than suffer defeat. Following his terminal cancer diagnosis, Walt’s desperate need to provide for his family motivated him to cross the line into the drug trade. What started off with good intentions has gradually devolved into winning at all costs—even if it means losing his wife and son. As Walt’s physical health improves and his cancer goes into remission, he becomes addicted to the danger and power. He peddles crystal meth, but he’s an adrenaline junkie. When I interviewed creator/showrunner Vince Gilligan (see Chapter 5), Gilligan commented that Walter White’s “superpower” is his ability to delude himself in order to justify his actions. I suppose it’s only a matter of time before antihero Walt becomes a tragic hero. From the heights of his wealth and power, Walt has nowhere to go but down.

In determining the franchise for your series, you might conceive both the overarching, “umbrella” central question for the long haul, as well as the more finite season arcs—also in the form of questions—from season to season.

In some series, these questions are thematic. Season 1 of Mad Men seemed to examine the theme of living and selling the American Dream, while season 2 shattered that dream, coming to terms with truth in advertising and in life.

Each season of Dexter offers a new super villain (aka “Big Bad”) who challenges and defies Dexter Morgan’s (Michael C. Hall) vigilantism. The central “umbrella” thematic question of this series remains constant: What is justice?

In Revenge, the central theme is, Can vengeance lead to peace of mind? For Homeland, the series theme is, Can the war on terror ever be won?

Central Mystery

The franchise of some series lies in unraveling a central mystery about the past. What happened? How, when, where, and why—and what will be its impact on the present and future of our series regulars?

In Lost, the series mythology was its franchise. The astute creators/showrunners instinctively knew that a series franchise that relied solely on whether or not a group of castaways would ever get off the island wouldn’t be enough. Gilligan’s Island depended on wackiness and stupidity, which made being shipwrecked look like a whole lot of fun. (The laugh track helped us suspend our disbelief as to why movie star Ginger Grant brought her entire wardrobe on a “three-hour tour” and why the millionaire Howells brought along all their cash.)

Yes, Lost offered us the central question of how the jet crash passengers were going to survive, but it also quickly presented us with aberrations of nature, paranormal activity, and the ever-expanding mysteries of the island itself. The central question may have initially been, How are we going to get off this island, but soon morphed into bigger existential questions, such as What the hell is this place? Why are we here? Who else is here? And even if we can find a reliable source of daily sustenance, can we ever overcome our sins from the past? And even if we do, does time even exist? Did our existence ever matter? Why are we still alive? Are we still alive?

Once Upon a Time is a fable that exists in two worlds: the mythological land that exists long ago in the pages of a storybook and in the “present-day” small-town slice of Americana known as Storybrooke, Maine. This enormously inventive and imaginative series alternates between the present “reality” and the past “fantasy,” and the impact the past has on its present characters who have a doppelganger (or double) in Storybrooke. The series borrows this conceit from The Wizard of Oz, in which the Scarecrow, the Tin Man, and the Cowardly Lion all have a counterpart in the “real” world back in Kansas.

The main franchise of the series is based upon the central question of whether love can be stronger than fear (aka magical spells/curse). In season 1, the Evil Queen placed a curse on the enchanted storybook characters that followed them to Storybrooke. The Evil Queen (Lana Parrilla) felt robbed of love and fulfillment, so she cursed Snow White (Ginnifer Goodwin) and Prince Charming (Josh Dallas) to a land where there would never be any happy endings—which, ironically, was the Evil Queen’s greatest desire and therefore her happy ending. The pilot of this series set up this franchise: each week we’ll see if the evil spell can be broken and if our characters will transcend the curse and find love—or not. There is also the underlying thematic question of what’s real and what’s illusion.

The present-day story centers around Emma Snow (Jennifer Morrison), who manages to pierce the bubble of the once frozen in time, hermetically sealed Storybrooke. Emma starts out in the series as a cynic in counterpoint to the earnest young believer, Henry Mills (Jared S. Gilmore)—who is her biological son given up for adoption. We root for Emma and Henry to reunite. As mother and son, they belong together, but not if Henry’s adopted mother, Regina Mills (also Lana Parrilla), has anything to say about it. Turns out that Regina is not only the two-faced, villainous mayor of Storybrooke, she also happens to be the Evil Queen. Snow White and Prince Charming have counterparts in Storybrooke, who are also meant to be together, but that’s another huge struggle and part of why we watch each week.

In the much darker, perverse anthological miniseries American Horror Story, each season begins with a new tale of fright set in a new location with a new cast of characters. As in all haunted house or asylum horror stories, the safety and sanity of the characters in the present is played against the ominous mythology from the past. The sins of the past obliterate any chance for a happy ending. It’s not a coincidence that season 2 was set in an asylum ruled by a tyrannical nun, Sister Jude Martin (Jessica Lange). There was no atonement or catharsis, and the only escape from existential pain was lobotomy or death.

TV characters need positive goals in the specter of negative consequences. Without this positive/negative charge, there is no conflict. And without conflict, there is no drama or comedy. In this way, all TV series are about winning and losing.

Interview: Michael Rauch

Michael Rauch Credits

Best known for:

Royal Pains (Executive Producer/Writer/Director) 2009–2012

Life Is Wild (Executive Producer/Creator) 2007–2008

Love Monkey (Executive Producer/Creator) 2006

Beautiful People (Executive Producer/Creator) 2005–2006

Wake Up and Smell the Coffee (Executive Producer/Director) (film) 2001

In the Weeds (Writer/Director) 2000

NL: The franchise of your show is medical cases, so I’m wondering how you approach each medical mystery. Do you start with the ailment or do you start with character?

MR: There really isn’t a specific formula for us. We always have an A medical story and usually have a B medical story also. The episode will begin with a blue-sky period where you start with a completely empty white board and you end with an outline. On this show, I would like that to happen within two weeks. And, oftentimes we’ll come in with a medical condition that feels like this is a fun one that we haven’t done and that will work in the show, and then sometimes we’ll come in with a theme or a character and work the medical condition around that. So, there’s a lot of different ways it works. We have a medical consultant who sits in the room with us a couple days of the week. We have two on set medical consultants, and after fifty-six episodes of this show we are well-versed in where to find—whether it’s from an ad or from a magazine or from a website, we are just always noting down very cool medical stories that we hear about or read about. Usually, the writer of his/her own episode will come in with something and sometimes we’ll feel like, “You know what, this is a great A story,” and sometimes, “You know what, it feels more like a B story. It has three or four beats in it and not six or seven beats in it. So, let’s use this as a B story and work an A story around the theme.”

NL: So, you’re a seven-act show, if it’s a teaser, plus six acts?

MR: We’re actually six acts. We are a teaser, four acts, and a tag. That structure was given to us by the network and it’s worked pretty well for us. We’ve had some situations where our tags are shorter than the network wants them to be. We had an episode last year where we had our first death on the show. It was very important to us to have the announcement of the death be the entire tag, but it was about a minute and 20 second scene and the network basically said, “You can do it, but our research shows that if you hold a tag off that long, people will think the show is over.” They’re not going to stick around to see the commercials. They see it’s 9:56 and that’s it. So, we were swayed to take a scene from act four and put it at the top of the tag which built the tag into about four minutes. And, it didn’t really hurt our original intention at all.

NL: So you’re a showrunner who adheres to having A, B, and C stories connected by a unifying theme?

MR: Absolutely, and sometimes the unifying theme is self-evident to a viewer, and sometimes it’s just something we talk about for a larger arc in the season. But, it does feel like the storytelling is more organic and more cohesive if there’s one single theme, even if we have to stretch it a little bit. But, there is something that is holding all the various stories together. With season finales and usually the last two episodes and the first two episodes, themes just kind of pop up because we know where we have to get to. So, it’s often easier for us to begin the blue-sky process with a theme and start tying in the other stories around that. And, right now, we’re breaking our twelfth episode and a theme has occurred to us toward the end game of breaking it as all the stories have started to rise to the surface.

NL: Do you ever approach a whole season or arc of episodes with a thematic?

MR: We do. In fact, the episode I was citing about the tag where there was a death, it was a storyline about a character that we had no intention of bringing back, but we wanted to have a patient die and this felt like a good character to do it with. He was played by Tom Cavanagh, a character named Jack O’Malley, because he was such a likeable character and he connected very well with Hank [Mark Feuerstein] and it felt like if we’re going to kill someone, we should kill someone who we really care about and really like and we won’t expect it. Jack’s death and his story about Lupus connected to Hank, in terms of Hank never having lost a patient since he’s moved out here. It happened once when he was in the E.R. in Brooklyn in the pilot. But, it was about his growth of learning to let go and to let himself open up emotionally to patients and what the risk of that is. So, that kind of theme is what helped us find the Lupus story which then brought us to the death of the character. It was an arc that we played throughout the third season.

NL: And very unpredictable for your viewers.

MR: It was—it was very unpredictable. We were concerned about what the feedback from our most loyal viewers and, overall, it was very positive. The people who were upset by it seemed to be upset by it in a good way, in a way that was unexpected and satisfying and let them believe that we’re not quite sure if what we think is going to happen is actually going to happen. Which has happened to us this season too; we ended season 3 with the brothers getting into a big fight. And everyone expected that in the first episode of season 4 that they’ll kiss and make up. We decided that we would play almost the entire third season building to this fight. And, if in one episode, we just resolved it, it would feel cheap and it would feel unearned in terms of our storytelling and in terms of the integrity of the show. So, we’ve stretched it out to the first few episodes, and I know there have been fans who have been unhappy with that because to them Royal Pains is everyone getting along and Hank and Evan getting along. But, we feel good about being able to play this out because it feels real and authentic to what happens when people who love each other—whether professional colleagues or brothers—get in a big fight; it takes some time for them work it out.

NL: I love the choice you made because now they’re rivals and you get new kinds of stories. I would imagine that anytime you come across a story that has tentacles, and you go, “Now, we can go here, and here, and here” and it will enable us to go different places, story-wise.

MR: That’s absolutely right, and what it allowed us to do was to introduce this new character, Dr. Jeremiah Sacani, played by Ben Shenkman, who never would have existed if these guys hadn’t split. What you said is completely true which is we have found new ways to tell stories, and of course, the brothers will get back together, but with it we now have this fresh real estate where we have a Dr. Sacani and we have Kyle Howard playing Dr. Van Dyke. And, after our fifty-something episode, it gives us new places to go without feeling like we’re recycling the same stories.

NL: I think that the heart of the show works so well because for every case, you infuse a strong emotional investment for Hank. He genuinely cares— which makes us care about the outcome. But I would imagine that one of the biggest challenges for you and your writers is not being too predictable— because we know that everything’s going to be OK in the end. I mean, basically, it’s a feel-good show. The mystery is not whether they’re going to solve the case, but rather how. But every once in a while you’ll throw us a major curveball, such as in the episode titled “After the Fireworks” that ended with a scary explosion, lives hanging in the balance.

MR: That was the season premiere, and it was unusual for us to have something that big and that dramatic and also to play as a cliffhanger at the very end of an episode. Usually our cliffhangers are more character oriented. You know, the one where Evan lost all of the money, or where their father, Henry Winkler, shows up. It felt both as a premiere, it was a fun way to kick things off and also, in a way, that action was a microcosm of the fireworks that we’re happening between the brothers. It felt like something we could play out dramatically that also touched on the theme of what we were doing in the opening of the season.

NL: When you’re in your writers’ room with your team, are you thinking about cliffhangers within each episode as you’re structuring your act breaks?

MR: We are. We have an amazing writers’ room.

It’s funny because we began the show thinking that every act in every episode had to have a medical cliffhanger. We worked so hard for that, and finally, at some point, the network said, “You guys are so strong with character—don’t feel the pressure to have to…”—and it was such a relief to us.

And, now we do try to balance, so we don’t force anything, and if we have a great—obviously it’s a medical show and we need to have strong medical stakes, but we’ve built up enough of a character series now where there is that soap element and now people truly care what’s going to happen to Divya [Reshma Shetty], what’s going to happen to Hank, Evan and Paige [Brooke D’Orsay], and we can end acts with Campbell Scott [as Boris Kuester von Jurgens-Ratenicz]—not is he going to die, but what’s going to happen in this world he’s now entering. It takes the pressure offus medically and helps balance the tone of the show because tonally USA network has a very specific thing which now they’re trying to change because they’re growing so much. But, for us, the tone of the show is where we live and it’s a sweet spot of as you said, “happiness is buoyant,” but at the same time people get sick. When we’ve done things that are dramatically very extreme, like in season 1 Andrew McCarthy, his character was in drug rehab, we balanced it with a very silly storyline of a woman who was turning blue. That’s how we try to manage to keep the tone in a comfortable spot where the audience knows what they’re going to get and all of a sudden we haven’t turned into CSI: Miami or something.

NL: Because you’re a cable show and you have a shorter season, do you arc the whole season at one time or is it more—a lot of shows it will be according to how many members are on staff—you’ll go maybe five or six?

MR: We try to have a sense of where we’re going to go. Inevitably that changes because you start writing a story that you thought was so wonderful and then you cast it incorrectly or it’s not coming to fruition like you thought it would, so you shift. Traditionally, we’ve been a summer and winter show with two-thirds of our episodes in the summer and one-third of our episodes in the winter. So, what we’ve done is we’ve structured the summer season as one season and the winter season as another. This year [2012] in season 4, we’re actually doing fourteen episodes in the summer and a double episode in the winter. This has been very different for us. We’ve been breaking the fourteen as one long arc. We started this year at the end which was very helpful for us and then went back to the beginning, but having a very strong sense of where we wanted to take each character. We have these flags we’ve planted that every three episodes or so we want to hit. We have preemptions for July 4 and for the Olympics, so it breaks our season up into little mini-seasons: we have a four-episode season, a six-episode season. So, we build little mini finales and premieres into this larger being.

NL: And, because your A stories always close or I think almost always…

MR: Almost always, yeah…

NL: They’re self-contained enough that you can just tune in and watch them—and if you have a break you’re not going to be lost like in Lost.

MR: Exactly.

NL: When you’re arcing, do you have a central question? I know that with Henry Winkler as Hank and Evan’s father, there was that mystery with what happened with dad. With Boris’ illness, there’s a central question of is he going to live or die and what’s going on. Do you think of that in terms of arcs as well?

MR: More often than not, we do. We will raise a question for ourselves as with this new character, Dr. Sacani. He’s someone who came in with very high social deficits. Now, we have to be, as a medical show, especially authentic to what that means if someone’s on the spectrum or not. We don’t want to fudge that for dramatic purposes, but the challenge that we raised is how does someone like that fit into a practice like HankMed? And, how much growth can a character like this have when he rubs up against Hank and Divya and Evan. So, for this character, that was the question we raised and that we’re playing out and developing throughout, and so far, we think very successfully. Ben’s done an amazing job of bringing it to life with nuance and subtlety, but still drawing you into this person and hoping that they can overcome or manage some of the deficits.

NL: You’ve used the term blue sky, and I’ve heard it used in different contexts: one is you just sort of blue sky the whiteboard thinking about where you’re going this season; but I’ve also heard of blue sky as kind of the tone of the show which is not dark storm clouds, but more a blue-sky kind of show—that’s sort of been USA’s brand. Can you clarify and elaborate on what it means to you?

MR: Yes, I think both of those things are true in this case. USA is a blue-sky network. This show is specifically a blue-sky show; it exists in the Hamptons—in a make-believe Hamptons where the skies are always blue and where the houses are always beautiful. I think USA has successfully defined that tone for the network. As they are expanding, they’re moving probably into semi-blue skies now because they don’t want to repeat the same thing over and over again. So, I think the skies can be a little cloudier at times and the tone a little bit edgier as they evolve as a network. But, for us, it really is a very nice way of describing what the tone is and, in fact, Henry Winkler’s company that he was a part of when he first came in was called Blue Sky. It was just a nice way to call attention to the fact that this is what we’re doing. And, yes, in terms of breaking episodes, the beginning is that it’s all just clear blue skies until you start filling it in. And how, at times, unfortunately, the clouds do roll in.

NL: When you and your writing staff gather at the beginning of the season before you start production and you’re just tossing around possible story ideas and arcs and character things, how involved is the network in approving stories? Do they ever kick something out or kill it? Or, probably by now, because they trust you and you have a hit show, are they less involved?

MR: The way this network works is that they’re incredibly respectful of our creative process. On this show, during the first couple of weeks of a new season, we’ll just talk big picture. We’ll talk about what worked in the previous season and what didn’t work in the previous season. What we owe from the previous season to this and what we want to try to do that we haven’t done before. And start trying to put some things up of places we’d like to go, and then we start getting into specific story ideas and episode ideas. Usually about four to six weeks after we’ve started, Andrew Lenchewski (who created the show) and I will go into the network to Jeff Wachtel [Co-President, USA Network] and Bill McGoldrick [Senior Vice President, Original Scripted Programming, USA Network] and Michael Sluchan and the studio will come with us and we’ll pitch in about fifteen or twenty minutes, “here’s where we want to go this season. Here’s where we want the show to go; here’s where we want Hank to go, Evan, Divya, Boris”—and then they’ll chime in. Usually in a very supportive and helpful way and sometimes in a less enthusiastic way which is their job and their right—they’re paying for the show. Just to make sure that if there are any course corrections to be made, they’re made before we get too far down the line. They, as a network, are incredibly good at knowing their audience and know the shows and the details of the show in a way that is remarkable when you think about how much work they have and how many shows they have on the air. I mean Jeff Wachtel can literally quote lines from season 1 from the sixth episode which Andrew and I have forgotten about, “Didn’t this character once say this or how can they do that?” So, they keep us on our toes, but yes, that’s what happens and then once we start handing out outlines, we’ll get notes and then we’ll do a script and we’ll get notes and it’s usually nothing too destructive, and then the next time we’ll get notes, it’s in a cut, and then we’ll go on from there.

NL: What’s the page length range of your outlines?

MR: The outlines we do on this show are usually ten to twelve pages. They’re pretty detailed. Because we’re a summer show and we air in the summer, we also have to shoot in the summer. So, a lot of cable shows are able to finish all their scripts before they go into production. Unfortunately for us, we are always battling air dates with our scripts because we’re airing the same time we need to be shooting. So, it’s a pretty quick turnaround, and therefore, the outline needs to be a very good jumping off point for the script. So, a writer doesn’t go off and spend four days writing an outline and then three weeks to get the script done. We do it more as a team—we get the outline to a good place and then the writer takes it over, puts it in his or her voice and then within a week, there’s a script. And, that keeps us on schedule. With the schedule we have here, we can’t fall behind, we just can’t afford to.

NL: And do you do a polish on each script?

MR: It’s important that the scripts have a singular voice. We have a very senior staff and a very talented, experienced staff, so that the amount of polishing every season gets reduced. Sometimes a script comes in that doesn’t need to be touched. Sometimes it just needs some polishes here and there, and, of course, there are times when a script needs more work. But, we’re very lucky to have the writers’ room that we do, and, more often than not, the scripts come in in fantastic shape unlike any show I’ve ever been on.

NL: And therein lies the longevity of your franchise.

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