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by John F. Tanner, Jr.
Dynamic Customer Strategy
Cover
Half Title
Title Page
Copyright
Abstract
Contents
Chapter 1 Big Data and Dynamic Customer Strategy
Chapter 2 The Elements of Dynamic Customer Strategy
Chapter 3 Making Sense of Big Data
Chapter 4 Operationalizing Strategy
Chapter 5 Acquiring Big (and Little) Data
Chapter 6 Analytics for the Rest of Us
Chapter 7 Turning Models Into Customers
Chapter 8 Of Metrics and Models
Chapter 9 Making the Case for Big Data Solutions
Chapter 10 Customer Culture
Notes
References
Index
Ad Page
Backcover
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Copyright
Dynamic Customer Strategy
Today's CRM
John F. Tanner, Jr.
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