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A Closer Look
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When it comes to natural or earth-friendly sub-
ject matters you normally see design approaches
that are more organic. But this is a nice break
from that predictable approach. The aesthetic
they used is clean, simple, and iconic. This
aligns with Gånola’s underline choice of ingre-
dients and vision in that respect and reinforces
the premise of their name as well.
Gånola claims “If we can’t spell it, we don’t
use it,” peanut butter, honey, oats, coconut,
almonds, whole bran, cranberries, sunflower
seeds, blueberries, green tea, coffee beans,
bacon, apples, real maple syrup, whole oats, and
cinnamon: That’s it.
“Our brand name is derived from the Swedish
term
gå
, which means ‘tread.’ Since, as active
outdoors people and amateur environmentalists,
we firmly believe in utilizing the world as our
playground while treading lightly on the Earth
and leaving as little footprint as possible.”
In an age that is digitally driven, it’s nice to
see ideas thoroughly explored in analog form.
Looking at these thumbnail sketches you can
see several directions that could have equally
been refined and executed into other nice design
solutions on this project as well.
FIRM: JEREMY SLAGLE GRAPHIC DESIGN
DESIGNER / ILLUSTRATOR: JEREMY SLAGLE
WRITERS: CHRISTINE MYERS, VERB GARDEN
CLIENT:
GÅNOLA
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