(Ray)
(Fogra 39)Job:08-30930 Title:RP-Design Logo
#175 Dtp:225 Page:66
001-272_30930.indd 66 9/2/13 9:58 AM
A Closer Look
(Text)
Nik Software is a company held in high esteem
by professional photographers who use their
photography software. They wanted to provide
similarly intelligent tools to consumers and
developed a platform-agnostic software product
that makes it easier than ever for nonprofession-
als to get greater quality and enjoyment out of
their photos.
After months of collaboration with Nik mar-
keting executives and lawyers, “Snapseed”
was born. The name champions the view that
every photo can be the beginning of something
beautiful. With a little tending, it can grow into a
greeting card, a slideshow, or a poster. We also
developed the tagline, “Snap it. Tweak it. Love
it. Share it.” We then designed the logo, brand
guidelines, and packaging.
One of my favorite details of this logo is how the
stroke width of the logotype directly relates to
the width of the white borders of the photos on
the mark.
The final Snapseed logo gives us a flower built
from photos. It is also a visual metaphor of an
SLR camera’s leaf aperture mechanism.
FIRM: HATCH
DESIGNER / ILLUSTRATOR: JEFFRY BUCHOLTZ
ART DIRECTORS: JOEL TEMPLIN / KATIE JAIN
WRITER:
VINNIE CHIECO
CLIENT: NIK SOFTWARE
(Ray)
(Fogra 39)Job:08-30930 Title:RP-Design Logo
#175 Dtp:225 Page:66
001-272_30930.indd 66 9/2/13 11:03 AM