Part IV

The Feedback Cycle: Learning from Experience

Find out how true, scientific marketing research is conducted in a free article at www.dummies.com/extras/datadrivenmarketing.

In this part . . .

Learn what sets scientific marketing experiments apart from wishful thinking and fooling yourself.

Understand how to measure your marketing campaigns — and how to avoid potential pitfalls.

Explore the power of some advanced analytical methods available to you and your data driven marketing program.

Find out who else in your organization is interested in customer data and how sharing it across the enterprise can help the company as a whole.