Further reading
J. Jonathan Gabay
Gabay’s Copywriters’ Compendium: The Definitive Creative Writer’s Guide
Butterworth-Heinemann, London, 2007; Elsevier, Boston, MA, 2006
Roy Peter Clark
Writing Tools: 50 Essential Strategies for Every Writer
Little, Brown & Company, London, 2008; CQ Press, Washington DC, 2008
Seth Godin
Permission Marketing: Turning Strangers into Friends, and Friends into Customers
Simon & Schuster, London and New York, NY, 1999
Richard Watson Todd
Much Ado About English: Up and Down the Bizarre Byways of a Fascinating Language
Nicholas Brealey Publishing, London and Boston, MA, 2006
Luke Sullivan
Hey, Whipple, Squeeze This: A Guide to Creating Great Ads
John Wiley & Sons, Hoboken, NJ, 2008
Denis Higgins
The Art of Writing Advertising
McGraw-Hill, London and New York, NY, 2003
Ian Bruton-Simmonds
“Mend Your English”: or, what you should have been Taught at Primary School
Ivy Publications, London 1990
Theodore A. Rees Cheney
Getting the Words Right: 39 Ways to Improve your Writing
Writer’s Digest Books, Cincinnati, OH, 2005
Ken Burtenshaw, Nik Mahon, and Caroline Barfoot
The Fundamentals of Creative Advertising
AVA Publishing, Lausanne, 2006
Robert Sawyer
Kiss & Sell: Writing for Advertising
AVA Publishing, Lausanne, 2005
Gavin Lucas and Michael Dorrian
Guerilla Advertising: Unconventional Brand Communication
Laurence King Publishing, London, 2006
John Simmons
The Invisible Grail: How Brands can be Used to Engage with Audiences
Cyan, London, 2006
Alfredo Marcantonio
Well-Written and Red: The Continuing Story of the Economist Poster Campaign
Dakini Books, London 2002
Milan D. Meeske
Copywriting for the Electronic Media: A Practical Guide
Thomson/Wadsworth, Belmont, CA, 2006