Home Page Icon
Home Page
Table of Contents for
Cover
Close
Cover
by Mark Shaw
Copywriting, 2nd Edition
Cover
Title Page
Copyright
Contents
Preface
Introduction
Chapter 1: Getting to grips with copywriting
Chapter 2: The art of writing great copy
Chapter 3: Writing for brand and marketing
Interview: John Simmons, The Writer
Interview: Steve Manning, Igor International
Case Study: Serious Waste Management
Case Study: Olive Media Products
Chapter 4: Writing for advertising and direct marketing
Interview: Diane Ruggie, DDB
Interview: Will Awdry, Ogilvy
Case Study: Amnesty International
Case Study: MemoMind Pharma
Chapter 5: Writing for retailing and products
Interview: Meredith Mathews, Half Price Books
Interview: Dan Germain, Innocent Drinks
Case Study: Method Home Products
Case Study: Pret A Manger
Chapter 6: Writing for company magazines, newsletters, and internal communications
Interview: Conan Kisor, American Medical Association
Interview: Sarah McCartney, Lush Times
Case Study: Land Rover Onelife
Case Study: Kodak One Magazine
Chapter 7: Writing for catalogs
Interview: Vincent Stanley, Patagonia
Interview: Kate Tetlow, Jupiter Design
Interview: Sunita Yeomans, Creative Director, argos.co.uk
Case Study: The Territory Ahead
Chapter 8: Writing for the digital environment
Interview: Mark Santus, Romeo Empire Design
Interview: Catherine Toole, Sticky Content
Case Study: Broad Stripe Butchers
Case Study: Daily Candy
Case Study: Creative Review Blog
Glossary
Further reading
Index
Picture credits
Acknowledgments
Search in book...
Toggle Font Controls
Playlists
Add To
Create new playlist
Name your new playlist
Playlist description (optional)
Cancel
Create playlist
Sign In
Email address
Password
Forgot Password?
Create account
Login
or
Continue with Facebook
Continue with Google
Sign Up
Full Name
Email address
Confirm Email Address
Password
Login
Create account
or
Continue with Facebook
Continue with Google
Next
Next Chapter
Copywriting
Add Highlight
No Comment
..................Content has been hidden....................
You can't read the all page of ebook, please click
here
login for view all page.
Day Mode
Cloud Mode
Night Mode
Reset