Home Page Icon
Home Page
Table of Contents for
Part 2 Pricing for Poets and Profit Maximizers
Close
Part 2 Pricing for Poets and Profit Maximizers
by Cecilia Nguyen, John G. Hanson, Michael Barzelay, Robert Docters
Contextual Pricing
Cover Page
Contextual Pricing
Copyright Page
Content Page
Acknowledgments
Introduction
Part 1 The Journey from Product to Context
1 Context and the Death of List Price
2 Why Value Matters Less with Competition
3 Which Contexts Matter to You?
4 Living in the Digital World
5 Antidotes to Price Pressure
Part 2 Pricing for Poets and Profit Maximizers
6 Price Structure
7 Scientific Bundling and Tiering
8 Dangerous Ways to Reduce or Increase Price
Part 3 Pricing Programs and the Marketing Mix
9 Segmentation, Context, and Time
10 The Hinge of Fate: Pricing Strategy
11 Higher Return: Introductory Pricing Strategies
12 Brand, Messaging, and Competition
Part 4 Tools for Management
13 First Steps and Missteps
14 Cheap and Cheerful Pricing Tools
15 Key Contextual Data Is Not in Your Company’s Database
16 An Enabling Systems Architecture
17 Creative Pricing
Index
Search in book...
Toggle Font Controls
Playlists
Add To
Create new playlist
Name your new playlist
Playlist description (optional)
Cancel
Create playlist
Sign In
Email address
Password
Forgot Password?
Create account
Login
or
Continue with Facebook
Continue with Google
Sign Up
Full Name
Email address
Confirm Email Address
Password
Login
Create account
or
Continue with Facebook
Continue with Google
Prev
Previous Chapter
5 Antidotes to Price Pressure
Next
Next Chapter
6 Price Structure
PART 2
Pricing for Poets and Profit Maximizers
Add Highlight
No Comment
..................Content has been hidden....................
You can't read the all page of ebook, please click
here
login for view all page.
Day Mode
Cloud Mode
Night Mode
Reset