This appendix is intended as a guide for writing reports based on the information found in chapters 5 and 6.
What is the purpose of the communication?
What is the subject?
Who is the audience?
What do you know about the audience?
What does the audience know about you?
How informed is the audience about the subject of your communication?
How will the audience react to what you write?
When is the right time to send the communication?
Traditional
Brainstorming
Mind mapping
Questioning
Why
How
Inside the company
Outside the company
Interviews
Survey
Executive summary
Introduction
Theme
Methods of development
Order-of-importance
Cause-and-effect
Chronological
Comparison
Contrast
General and specific
Spatial
Blending