CHAPTER 7
Social Dimension of Sustainability

1. EXECUTIVE SUMMARY

There has been growing international interest in business sustainability including corporate social responsibility (CSR), and environmental, ethical, and governance issues. Corporations have shifted their primary goals from profit-maximization to creating shared value for all stakeholders including shareholders while fulfilling their social and environmental responsibilities. Particularly, the CSR program is designed to minimize conflicts between corporations and society caused by the differences between private and social costs and benefits and to align corporate goals with those of society. CSR requires business organizations to take initiatives to advance some social good beyond their own interests and compliance with applicable regulations. This chapter presents the social dimension of sustainability performance, reporting, and assurance with a keen focus on CSR in Asia.

2. INTRODUCTION

CSR is an ethical or ideological issue that suggests that entities, regardless of types or size, have a responsibility to protect the society in which they operate and that such responsibility varies across countries and is influenced significantly by a culture's socio-economic attributes. Social performance reflects how well an entity has translated its social goals into practice and is measured through the principles, actions, and corrective initiatives implemented. Social performance, or the social bottom line, is about making an organization's social mission a reality and aligning it with the interests of society by including accepted social values and fulfilling social responsibility. A professional and socially-driven organizations providing regulations or standards for disclosures on social responsibility will enhance the transparency, accuracy and usefulness of such reports. This chapter presents the social dimension of sustainability performance reporting and assurance in general and its implications in Asia.

3. SOCIAL PERFORMANCE DIMENSION OF SUSTAINABILITY

CSR has emerged as an important area of challenges and opportunities for corporations worldwide. Corporations are facing challenges of how to respond to CSR issues and the perceived pressure of localization and globalization in determining their CSR policies and procedures. Employee-related CSR initiatives are intended to address social, political, and economic opportunities for existing and potential employees, contract workers, society, and other stakeholders. These initiatives range from empowering employee participation in making strategic decisions to improving employee benefits, wages and work conditions, giving a voice to customer satisfaction to being a good citizen. These initiatives include addressing specific issues of diversity in terms of female participation, ethnic makeup or linguistic capabilities among others. Product- and marketing-related CSR initiatives and activities are gaining considerable attention from customers, suppliers, manufacturers, government and society. Consumer-driven CSR includes producing products and delivering services that are not detrimental to society, product and process innovations, environmental issues, promotions, advertising and distribution policies and practices.

Social performance measures how well a company has translated its social goals into practice. Social performance is about making the company's social mission a reality and aligning it with the interests of society. Variables in the social area are associated with the existence of corporate policies that are mainly community service-related or geared toward improving social conditions. Social measure strengths include (1) charitable giving (2) innovative giving (3) support for housing (4) support for education (5) other community strengths (6) promotion of minorities (7) diversity of board of directors (8) work/life benefits (9) women and minority contracting (10) employment of the disabled (11) gay and lesbian policies and (12) other diversity strength. Concerns include (1) investment controversies (2) negative economic impact (3) tax disputes (4) other community concerns (5) diversity controversies (6) minority non-representation and (7) other diversity concerns.

Business organizations typically strive to promote social responsibility among all their stakeholders. They focus their efforts towards building and maintaining a diverse community of extremely engaged employees and establishing a good relationship with vendors and contractors. Businesses often offer global philanthropic activities in the US and in other countries, particularly in those communities where the company has affiliate operations. Business organizations can contribute to their communities by engaging in social and philanthropic activities, such as the World Food Program, which formed a school feeding program, and other community involvement.

International Organization for Standardization (ISO) 26000 covers a broad range of organizational activities from economic to social, governance, ethical and environmental issues.1 ISO 26000 is a globally accepted guidance document for social responsibility that assists organizations worldwide in fulfilling their CSR goals (ISO, 2010). Social responsibility performance promoted in ISO 26000 is conceptually and practically associated with achieving sustainable performance because the fulfillment of social responsibility necessitates and ensures sustainability development. ISO 26000 goes beyond profit-maximization by presenting a framework for organizations to contribute to sustainable development and the welfare of society. The core subject areas of ISO 26000 take into account all aspects of the triple bottom line's (TBL) key financial and non-financial performance relevant to people, planet and profit. The following provisions of ISO 26000 are designed to help business organizations operate in a socially responsible manner by providing guidance on:

  • Concepts, frameworks, terms and definitions pertaining to CSR.
  • Background, trends, characteristics and best practices of socially responsible organizations.
  • Principles, standards and best practices relevant to CSR.
  • Policies, procedures and best practices for integrating, implementing and promoting CSR.
  • Engagement of all stakeholders including shareholders in socially responsible activities.
  • Disclosure of information and non-financial Key Performance Indicators (KPIs) related to social responsibility.

Social performance and responsibilities are obligations to respond effectively to societal and stakeholder concerns by integrating social considerations into business strategic decisions, activities and operations through voluntary initiatives that go above and beyond regulatory requirements and philanthropic activities. Many factors have encouraged companies to engage in CSR activities including consumer activism, corporate malfeasance and improper corporate behavior and actions (Enron, WorldCom, Parmalat) and socially responsible investing (SRI).

Social performance involves three components (1) the identification of the domains of an organization's social responsibility (2) the development of processes to evaluate stakeholder demands and (3) the implementation of programs to manage social issues.2

An organization's social responsibility can be classified into four categories namely economic, legal, ethical and discretionary responsibilities.3

  • Economic responsibilities—Entities of all types and sizes must produce goods and services that society needs and wants which are safe and not detrimental to society. The business of corporations is to achieve economic performance in making reasonable profit for shareholders and unless businesses fulfill their economic function, they will neither have the resources to perform other roles nor will survive long enough to be an agent for any forms of societal change.
  • Legal responsibilities—Society grants business entities the right to pursue their economic goals of creating shareholder value but explicitly requires companies to fulfill these goals within the framework of legal system and compliance with regulations and requirements.
  • Ethical responsibilities—Society also has expectations for business entities over and above legal requirements. Ethical responsibilities require corporations to engage in ethical business practices in a manner consistent with societal values in such matters as fair employment ethical work place and the environmental impact of production.
  • Discretionary responsibilities—Socially desirable actions taken by business entities that are beyond their economic, legal, and ethical obligations. Corporations have discretion over the type, timing and extent of their involvement in discretionary social performance, which may include activities such as responses to natural disasters philanthropy and community leadership.

Organizations can no longer isolate their operations from the wider society and the environment in which they operate and thus they should effectively measure their social and environmental impacts. Measuring social performance implies the evaluation of principles, actions, outputs, some elements of outcome, and corrective measures taken by companies in reflecting their social impacts.. Social activities include improving reputation, brand value, employee satisfaction, crisis management, environmental preservation, and philanthropic activities. Emphasizing the end results and their impact, social performance should include an analysis of the declared objectives of institutions, the effectiveness of their systems and services in meeting these objectives, related outputs (for example, reaching larger numbers of very poor households), and success in effecting positive changes in the lives of mankind.

Key Performance Indicators (KPIs) are quantifiable measurements that reflect the critical success factors and impacts of an organization and help them define and measure progress toward organizational goals. Appropriate KPIs must reflect the organization's goals, be recognized as key determinants of its success and be quantifiable (measurable). KPIs usually have long-term considerations. KPIs for social responsibility play a key role in evaluating short-term, medium and long-term social responsibility initiatives and achieving social impacts. Social activities can be measured through social contribution, strategic partners, community outreach and involvement and time spent volunteering. Proper measurement of the KPIs pertaining to social activities and responsibilities enables organizations to effectively report their social performance and fulfill their social responsibilities. Commonly used social KPIs include building responsible networks, reputation, employee, customer satisfaction diversity, supporting the community and social impact activities.

4. CORPORATE SOCIAL RESPONSIBILITY IN ASIA

4.1 Overview of CSR in Asia

CSR challenges vary based on how related parties are affected by CSR and how their interest is protected. Stakeholders in society expect businesses to act in a socially responsible manner and require businesses to respond and ensure that social needs are met. From proper reporting and disclosure to the enforcement of rules and regulations, responsibility for a large percentage of the achievement of the goals lies on the government and other independent bodies. CSR continues to be viewed as a cost item. Its benefits are difficult to quantify in the short term and local companies are reluctant to engage in CSR activities as they perceive them as costly practices. According to Debroux (2006), “Delivering price-competitive manufacturing while sharing also the costs of CSR is hard to swallow for most Asian suppliers and smacks easily of large companies' hypocrisy or PR postures in their minds.”4

Moreover, Asian companies lack the technical and financial ability to practice CSR and adhere to its environmental management and labor rules. Many Asian companies are small to medium-sized enterprises (SMEs) and they make up a significant proportion of the business enterprises in the ASEAN region that provide a source of employment for its people. There are also some conflicting concepts of what CSR entails. Some companies view CSR as mere compliance with the laws while others may see it as corporate philanthropy. There is a need for CSR policies and disclosures to identify CSR practices and make provisions to assist SMEs from different economic landscapes and levels to improve and achieve proper compliance within their financial and technical capability.5 According to Sharma (2013) “The challenge for Asian business is to envision and redefine the CSR debate and action to meet its local realities rather than respond to the West's articulation of the CSR space.”6 The remainder of this section presents CSR in 12 jurisdictions in Asia.

4.2 Mainland China

4.2.1 Development of CSR in Mainland China    There are many unique features of CSR sustainability in Mainland China. There are different socio-political factors arising from the central and regional government directives that affect the implementation of CSR sustainability. The Chinese central government has played and will continue to play a dominant role in promoting CSR sustainability practices in Mainland China.7 This high level of government initiatives and interventions is intended to align the nationwide CSR sustainability programs with the country's development policy. The influence of the Chinese government in promoting CSR sustainability is exerted in a number of ways. First, the two mainland stock exchanges in Shanghai and Shenzhen are controlled by the Chinese Securities Regulatory Commission (CSRC), which has issued a series of CSR guidelines for its listed companies. Second, the Chinese Academy of Social Science (CASS), a government-affiliated research institute, ranks Chinese firms' CSR sustainability performance annually. CASS monitors the CSR implementation of Chinese firms and the Academy encourages competition among Chinese firms in promoting CSR sustainability. Third, a survey conducted by CSR-Asia and the embassy of Sweden in Beijing in 2015 indicates that the majority of respondents report that the key driver of CSR development in Mainland China is the government (76 percent), and the major incentive for implementing CSR sustainability is compliance with central government's policy (55 percent).8

The rising domestic pressure for socially responsive companies, rising CSR standards in foreign markets (especially North America and Europe), and the commitment of Mainland China's government to achieve eco-friendly and sustainable goals continue to support CSR. Released in March 2015, the Vision and Actions on Jointly Building the Silk Road Economic Belt and 21st-Century Maritime Silk Road stressed that Chinese enterprises should pay attention to “developing local economy, increasing local employment opportunities, and improving local living conditions to fulfill CSR and protect local species diversity and ecological environment.” In May 2017, to highlight the concept of ecological progress, promote green development, strengthen eco-environmental protection, and jointly build the green Silk Road, the Ministry of Environmental Protection (MEP) issued the Belt and Road Ecological and Environmental Cooperation Plan, which proposed to promote the achievement of environmental goals in the Agenda for Sustainable Development by 2030.9

Listed companies in Mainland China are encouraged to report their business sustainability, including CSR activities. In December 2008, the Shanghai and Shenzhen Stock Exchanges required a subset of Chinese listed firms to issue sustainability/CSR reports.10 The Rankins Ratings (RKS) is an independent rating agency which has ranked and reported on the CSR activities of Chinese listed companies since 2009 in the three broad categories of “macrocosm, content, and techniques.”11 The agency reports that more firms in Mainland China will disclose, in addition to corporate governance, their overall sustainability strategies, activities and performance. The move toward sustainability performance reporting and assurance in Mainland China is expected to improve the content, depth, coverage, and consistency of sustainability reporting.

Several social issues also emerged in Mainland China in recent years. For example, the decrease in birth rates has accelerated the aging of the population with the ratio of the number of people above 60 to total population having increased to around 17 percent. This poses problems to a host of financial and social programs as well as the health care and pension systems. Other social issues include concerns about unfavorable labor rights and working conditions. Mainland China's recent urbanization policy, which aims to transition to a more productive service-based economy, resulted in a large wave of migration from rural to urban areas. This creates social issues such as inequality in access to public services, which is limited by Hukou, and potential mental health problems of new migrants and their families.

4.2.2 Consumer Rights    Food safety is one of the most common ethical concerns in Mainland China. In 2008, China's Ministry of Health reported that more than 300,000 children were affected by the San Lu milk formula, which was reported to contain melamine, a chemical that can cause renal failure. In 2015 alone, there were reports of fake rice made with plastic, fake duck blood, gutter oil and many food poisoning scandals that caused public concern over food safety. As a result, the government has been making efforts to protect consumers' rights. The Decision on Amending the PRC Law on the Protection of Consumer Rights and Interests was adopted at the 5th Session of the Standing Committee of the Twelfth National People's Congress (NPC) on October 25, 2013 and released to take effect on March 15, 2014. On April 24, 2015, the NPC passed significant revisions to the Food Safety Law that have the potential to strengthen the regulation of food production companies in Mainland China and enhance monitoring of their supply chain.

4.2.3 Labor Conditions    In Mainland China, protection of workers is regulated under the national labor law but the actual practice of labor protection is not always in line with international standards. There have been concerns over the treatment of migrant workers including issues like the minimum wage, overtime pay, working hours, and health and safety. In 2016, there were 218.7 million migrant workers, who make up around 35 percent of Mainland China's total workforce of about 807 million.12 The number of short-distance migrants has increased by 3.4 percent in 2016 to reach 112 million while the number of long-distance migrants has increased only by 0.3 percent to reach 169 million.13

Migrant workers have played an important role in Mainland China's spectacular economic growth over the last 30 years. However, they have a weak educational background and their labor rights have not been well protected. Until 2016, most migrant workers are employed in low-paid jobs in the manufacturing, construction, and service industries. The average monthly wage in 2016 was 3,275 RMB (around US$458), which was increased by 6.6 percent from the previous year. A monthly salary of about 3,000 RMB (around US$420) is far below the normal living standard in Mainland China.14

Moreover, in 2016, about 85 percent of migrant workers were working in excess of 40 hours a week according to the China Labor Bulletin. Although the 2008 Labor Contract Law mandated that employers must sign formal employment contracts with employees, the law was not widely implemented. In 2016, only 35 percent of migrant workers had contracts that complied with the Labor Contract Law, which suggests that the enforcement of labor laws is not rigid, particularly in smaller cities. There were 2.37 million migrant workers suffering from wage arrears in 2016, a decrease of 14 percent (and an improvement) when compared with the previous year according to the National Bureau of Statistics of China (NBS) survey.15 Since December 15, 2017, the Guangdong government in South China has initiated a three-month long action to crack down on unpaid wages. Local police in the Guangdong Province have helped migrant workers claim back over 61.92 million RMB (US$9.7 million) in unpaid wages over a 40-day period.16

4.3 Hong Kong

4.3.1 Development of CSR in Hong Kong    In 2015, the Hong Kong Stock Exchange (HKSE) issued the Environmental, Social and Governance (ESG) Reporting Guide, which requires listed companies to disclose CSR on a comply-or-explain basis effective for financial years ending on or after December 31, 2015. The Guide identifies general disclosure and key performance indicators on four ESG sustainability areas: Workplace Quality, Environment Protection, Operating Practices and Community Involvement, in addition to Corporate Governance, which was covered by the Main Board Listing Rules in an earlier code issued in 2005. The Exchange allows the company to specify the subject areas, aspects, and indicators that are relevant and material in the context of its corporate strategy. In April 2014, the Hong Kong Institute of Certified Public Accountants (HKICPA) issued A Guide on Better Governance Disclosure.

The argument put forward against the upgrade of ESG reporting requirements in Hong Kong is that it would increase reporting costs and impose a greater administrative burden on the issuers, particularly SMEs. The advantages of ESG reporting for SMEs (for instance, cost savings) may not be as compelling, especially when weighed against the resources required to develop the data collection/analysis systems and to hire suitable personnel for the reporting process.17 Furthermore, SMEs generally do not appeal to institutional investors in financing their projects and they do not find ESG reporting will enhance their share value and lead to higher levels of investment. Another concern is the limited pool of personnel who are qualified and capable of guiding companies through the ESG reporting process.18 There are different beliefs that the drive for adoption is based on internal pressures from individuals who believe the institution should be held environmentally accountable, and those responsible for the corporate governance of institutions who see environmental disclosure as a process allowing their institutions to gain legitimacy.19

4.3.2 The Aging Society    Hong Kong is facing a declining labor force, shrinking family size, and rising elderly dependency ratio. The Hong Kong Population Projections 2015-206420 estimates that the number of Hong Kong elderly (age 65 or above) will increase to 2.58 million by 2064, which is about 35.9 percent of the population. The labor force, those aged between 15 and 64, is projected to decline to 3.92 million, around 54.6 percent of the population. The average family size is forecast to decrease from 3.9 people in 1981 to 2.8 in 2024.21

Based on the latest government statistics, the number of elderly aged 80 or above rose by 67 percent to more than 340,000, representing a bigger proportion when compared with data from the last decade. A mid-2016 study from the Census and Statistics Department found that 15.9 percent of the Hong Kong population (7.4 million), were aged 65 or above, compared with 12.4 percent in 2006. The statistics indicate that the pace of the aging society has become faster in the past decade.22

4.3.3 Labor    The labor force statistics revealed that from February to April 2018, the seasonally adjusted unemployment rate was around 2.8 percent, which was 0.1 percentage point lower than that from January to March 2018. Hong Kong's unemployment rate (February to April 2018) reached a 20-year record low since 1998.23

The statutory minimum wage (SMW) in Hong Kong came into effect on May 1, 2011. The first SMW rate was set by the Minimum Wage Ordinance at HK$28 (around US$3.64) an hour. The minimum wage would be reviewed every two years.24 From May 1, 2017, the SMW rate has increased from HK$32.5 (around US$4.23) to HK$34.5 (around US$4.49) an hour, which is lower than the cost of a McDonald's meal. At the same time, the monetary cap on the total number of working hours has been adjusted from HK$13,300 (around US$1,729) a month to HK$14,100 (around US$1,833) per month.25 The Hong Kong Federation of Trade Unions (HKFTU) was established in 1948. It has a total of 251 subsidiary unions and is the largest labor union in Hong Kong with more than 410,000 members as of December 2016. The HKFTU is committed to resolving labor, social, and political conflicts, fighting for labor rights, and safeguarding welfare services for its members and Hong Kong residents. The HKFTU protects the interests of grassroots workers as well as white-collar clerical staff by offering value-added continuing education courses and medical services.26

4.3.4 Discrimination    A recent research study showed that six out of 10 of the Chinese residents in Hong Kong discriminate against ethnic minorities. Discrimination is not uncommon in Hong Kong.27 Apart from ethnic discrimination, there is gender inequality. In the Hong Kong Legislative Council, there are only 11 women out of 60 legislative members. The judiciary is also male-dominated with all 21 judges of the Court of Final Appeal being men. Within Hong Kong's top business firms, women hold only 8.9 percent of directorships. Based on Community Business research in 2009, women account for 7 percent of executive positions. Women also earn less than men on average according to recent government statistics.28

According to a Human Rights Watch report, 2018 would be the “year of the courts” for lesbian, gay, bisexual and transgender (LGBT) people's rights. Judges from all over the world with diverse legal traditions agree that LGBT people should be legally entitled to equal treatment, dignity, and fairness. Recently, the Hong Kong Immigration Department refused to grant a dependent visa to the same-sex spouse of a British and South African national who is working in Hong Kong on a work visa. In July 2018, the Court of Final Appeal of the HKSAR ruled that the government can turn down such a visa only if it could offer “particularly convincing and weighty reasons” to justify the difference in treatment between same-sex and different-sex spouses. The Hong Kong government did not meet this standard and the court ruled that the same-sex spouse was discriminated against because of her sexual orientation.29

4.4 India

India is home to 17.7 percent of the world's population. In 2017, the population of India was 1,353 million, spread across 3.3 million square kilometers of the country, ranking India as the second-most-populated nation in the world.30 Since the 2000s, rapid economic growth, a rise in rural wages, greater rural–urban integration, and an increase in non-farm activity in India have lifted millions of residents out of poverty. Despite that, around 25 percent of the population continues to live under the poverty line.31 Illiteracy is another major social problem with lack of access to quality education. About a fifth of the country's population, 266 million Indians aged 15 years and older, are illiterate according to the latest data from the United Nations Educational, Scientific and Cultural Organization (UNESCO).32

4.4.1 Development of CSR in India    India has a long tradition of paternalistic philanthropy. One of the major historical drivers of philanthropy were the charities who built temples, infrastructure and shelters for pilgrims or people in need. Businessmen also invested in education as well as providing dowries for poor girls.33 During the pre-industrialized period, philanthropy, religion and charity were the main drivers of CSR in India. The newly-rich family-owned enterprises established endowments for temples, schools, colleges and public infrastructure such as museums, art galleries and hospitals.34

Awareness of business sustainable growth accompanied by social progress has initiated a progression from charitable philanthropy toward direct engagement by businesses in CSR initiatives.35 In the late-nineteenth century, Mohandas Karamchand Gandhi introduced the concept of “trusteeship,” whereby owners of capital willingly managed their wealth to benefit society. In the early-twentieth century, the Tata Group established social welfare provisions, labor compensation standards, and gratuity and pension funds for workers. Today, large Indian business industrialists like Ghanshyam Das Birla, Jamnalal Bajaj, Lala Shri Ram, and Ambalal Sarabhai have followed in the footsteps of Jamshedji Nusserwanji Tata (the founder of the Tata Group) by establishing educational institutions, supporting cultural developments as well as contributing to the freedom struggle and nationalist movement.36 The 2013 Companies Act requires that Indian companies with an annual turnover of more than 1,000 Crore INR (around US $ 150 million), a net worth of more than 500 Crore INR (around US $ 75 million), or a net profit of more than five Crore INR (around US $ 0.75 million) in a financial year should spend 2 percent of their net profits on CSR programs. The Act also requires Indian companies to form CSR committees consisting of corporate board members with at least one independent director to handle CSR affairs.

4.4.2 Child Labor    Elimination of child labor is an area of high priority for the Indian government due to extreme poverty and illiteracy in India. Many families cannot afford to send their children to school and these children work to help their families. Companies exploit the social economic conditions of the unorganized, not well-educated, unskilled or semi-skilled workers and hire them at very low wages. Under-age children from poor families are employed under poor working environment in unfit and risky small-scale industries or factories.

The Child Labour Prohibition and Regulation Act and the Factories Act restrict working ages, hours, and conditions for workers in India. In 2012, the State of Rajasthan passed legislation establishing a legal minimum working age of 18 years. However, many children continued to be engaged in the workforce. According to the Census in 2011, 10.1 million (around four percent of the total child population) are working as a “main worker” or “marginal worker” in India. Although the number decreased by 2.6 million between 2001 and 2011, the number of child workers has increased in urban areas with a growing demand for child workers in menial jobs.37 In 2014, there was a positive sign in the decrease in the number of child laborers by 65 percent between the Census of 2001 and 2011.38

4.4.3 Working Conditions    The total workforce in India increased from 459 million in 2010 to 472.9 million in 2012 with the increase mostly in urban areas.

As a labor surplus country, India does not have a uniform wage policy for all sectors or progressive labor laws. Most Indian employees earn a living in the growing informal sector, which does not have regulated working conditions and social security. More than 90 percent of Indian workers work in an unorganized sector. Those workers suffer from cycles of excessive seasonality of employment, and lack a formal employer–employee relationship and social security protection.39

An analysis of Business Responsibility Reports (BRR) of the top 100 companies for 2015–2016 shows that only five have reported that they have no contractual workers (State Bank of India, Yes Bank, Bajaj Finserv, DLF Limited and Shriram Transport and Finance) and 22 companies did not report any details. The BRR reports also revealed that only six companies have publicly stated their commitment to and detailed their systems of human rights related to freedom of association. The absence of bargaining power of workers is one factor that contributes to income disparity in India as well as inadequate accountability to workers by businesses.40

4.4.4 Gender Inequality    Discrimination affects minority groups such as indigenous peoples, migrants and members of scheduled castes in India. Gender discrimination is often found in male-dominated, lower-paid industries.41 India's preference for sons over daughters has led to the birth of around 21 million girls who are “unwanted” according to the Economic Survey 2017–18 by the government. India has one of the most skewed sex ratios in the world. For every 107 males born in India, there are 100 females, while the natural sex ratio at birth is 105 males for every 100 females, according to the World Health Organization. In addition, India ranked in the bottom third for education of women and girls according to a 2017 World Economic Forum report.42

During the period from 2010 to 2012, male employment grew by 1.9 percent while female employment increased by only 0.3 percent. A sizable gender gap persists with the labor force participation rate of women decreasing from 42.7 percent in 2004–2005 to 31.2 in 2011–2012.43 Based on Census 2011, the total number of female workers in India is 149.8 million. The participation rate of women in the workplace remains low, dropping from 35 percent in 1991 to 23.7 percent in 2015–2016. A study by Bombay Stock Exchange (BSE) shows that no company has more than 50 percent female workforce. While 57 percent of companies have employed women, they form less than 10 percent of the workforce.44

4.5 Indonesia

4.5.1 Development of CSR in Indonesia    CSR is a relatively new concept in Indonesia, although transnational corporations (TNCs) have existed for many years. In Indonesia's early business history, the prototype of TNC was the colonial trading company, who had negligible CSR practices. Power and wealth are concentrated in the large conglomerates, which operate similar to state-owned enterprises (SOEs). Throughout the years, many SOEs have been transformed to limited companies with a certain level of flexibility akin to private companies. Multinational companies (MNCs) and foreign direct investments (FDI) have strict requirements for local Indonesian companies to practice CSR in line with global standards with respect to accountability and transparency.

4.5.2 Inequality    For the past 20 years, the gap between rich and poor has risen significantly in Indonesia. The Gini coefficient and the Palma index for consumption report that the scores in urban areas are higher than those in rural areas. In 2016, the richest 1 percent of the population had around 49 percent of the total wealth. The wealthiest 10 percent of the Indonesians in urban areas earn more than one-third of total income, which implies that inequality is highly associated with the growth of urbanization in Indonesia.45

Family relations in Indonesia are determined by religion as well as civil, informal customary, and Sharia (Islamic) law. Females within the Muslim religion are allowed to marry and divorce only under the Islamic law.46 The Law of Child Protection47 recommends that the legal age for marriage is 18 years. However, the legal marriage ages for females and males are 16 years and 19 years under the civil Marriage Law.48 According to the World Economic Forum's Gender Gap Index, Indonesia ranked 88th out of 144 countries with a score of 0.682 (0 = imparity, 1 = parity).49 The 2014 Organization of Economic Co-operation and Development's (OECD) Social Institutions and Gender Index marked Indonesia at “medium” level.50 Indonesia ranks low on gender equality in economic participation and opportunity (107th out of 144).51

4.6 Japan

The Tokyo Foundation launched a CSR research project in 2013 to investigate the prospects of CSR in Japan by surveying around 2,000 Japanese companies. Based on the survey, the Tokyo Foundation classified the CSR issues to include human rights, poverty and hunger, child mortality, women's advancement and environmental sustainability, among others. Ninety-six percent of the surveyed companies have engaged in environmental initiatives such as efforts to protect biodiversity and to counter pollution and climate change. Other categories with high responses were cultural preservation, improvement of maternal health, human rights, and women's advancement. Over half of the responding companies had been undertaking initiatives to address the issues in these areas. Relatively few of the responding companies reported activities in the area of disease and illness prevention, accidents, suicides and other common causes of death for each age group. Despite the fact that the relative poverty rate has been on the rise in Japan, there is little attention to the areas of eliminating child poverty or eradicating poverty and hunger. The survey shows that overall, Japanese firms are well aware of CSR issues and have participated actively in CSR initiatives.

Initiatives from the government, the financial regulator, and the stock exchange in Japan have contributed to the increased adoption of Integrated Reporting in the country. In 2003, Keizai Doyukai, the Japan Association of Corporate Executives, published its 15th Corporate White Paper, titled Market Evolution and Socially Responsible Management: Toward Building Integrity and Creating Stakeholder Value. Keizai Doyukai regarded CSR and corporate governance as the most important elements for companies to build trust and create sustainable stakeholder value. In 2004, Nippon Keidanren revised the Charter of Corporate Behavior. The revised charter put greater emphasis on CSR. Also, concepts like “human rights,” “communication with the stakeholders,” and “supply chain management” were introduced in the revised charter. In the same year, Keizai Doyukai published the findings of a survey on CSR and corporate governance in Japan. It concluded that Japanese companies need to build compliance systems with more effective control mechanisms to ensure sustained CSR and good corporate governance.52

In 2014, the Japanese Ministry of Economy, Trade and Industry (METI) produced a report on competitiveness and incentives for sustainable growth (known as the Ito Review). This report, among other recommendations, promoted two-way dialogue between companies and investors on the topic of sustainable growth. Integrated Reporting has become a useful tool for such dialogue. Also in 2014, the Japanese Financial Services Agency (FSA), the authority responsible for ensuring the stability of the Japanese financial system, published a Stewardship Code for institutional investors that reminds investors of their fiduciary duty and promotes sustainable growth within the Japanese economy. The code stipulates that investors should encourage their investee companies to practice Integrated Reporting. The following year, 2015, the Tokyo Stock Exchange published its Corporate Governance Code, which also encourages companies to adopt Integrated Reporting. Leading Japanese companies have set a trend for investing in assurance of corporate responsibility data in recent years and their example has encouraged others to follow.

4.7 South Korea

Although South Korea is a democratic country, the society has severe social issues in the areas of human rights, political liberties, discrimination and labor conditions. The South Korean government imposes restrictions on freedom of assembly, association, and expression. The National Security Law restricts residents' freedom on establishing and participating in political associations. Anyone who takes part (or induces others to) in an “anti-government organization” may face criminal penalties. However, the term “anti-government organization” is not precisely defined in law. The law also criminalizes any North Korean “propaganda” activities and positive comments.53

Discrimination is another social issue in South Korea. In February 2017, the Seoul Education Ministry officials announced that the nation's new sex education curriculum would exclude topics about homosexuality. The new policy was in line with a 2015 plan that the topic of sexual minorities be excluded from sex education guidelines for district education officials.54 Therefore, discrimination against women remains a major problem. Recently, gender equality in South Korea was ranked 118th out of 144 countries by the World Economic Forum (2017). The #MeToo movement in 2017 involved South Korean women requesting government action on sexual harassment.55 The glass ceiling is another discrimination issue in South Korea as evidenced by the fact that the number of female employees is far below the average of developed countries. In 2017, the Korea Economic Research Institute (KERI) reported that among the nation's top 600 companies, women accounted for only around 24 percent while the total workforce participation in business sector was 1.13 million.56 According to an OECD report (2018), the gender wage gap in South Korea is the highest among OECD member countries.57

South Korean labor market conditions have become worse in recent years. Job growth has been decreasing since February 2018. The youth unemployment rate was 10.5 percent in May 2018, marking the highest May number since 1999. The statistics showed that 1,121,000 people were unemployed in May 2018, up 126,000 from 2017. The overall unemployment rate increased 0.4 percentage points over the year to 4 percent in May 2018, which is the highest number in about 18 years. The current president, Moon Jae-In, stated that job creation would be his top priority. The government had a supplementary budget plan of 3.9 trillion won (around US$3.7 billion) to create 50,000 jobs for youths in 2018, and to help laid-off workers in southern regions where shipbuilders and automakers are experiencing a restructuring process.58 A recent OECD employment outlook (2018) finds that there is a large age gap between regular and non-regular workers in South Korea. The productivity gap between large firms and SMEs is also large.59

4.8 Malaysia

4.8.1 Human Rights    The Malaysian government has attempted to suppress the voice of the people and limit freedom of speech, as reported by a Human Rights Watch report of 2018.60 Malaysia's Communications and Multimedia Act (CMA 1998) gives the government authority to investigate and arrest those who criticize the government through social media. For example, a blogger who posted a picture of Prime Minister Najib Razak behind bars violated Section 233(1), which states that criminal penalties can be imposed including up to one year in prison for a communication that “is obscene, indecent, false, menacing, or offensive in character with intent to annoy, abuse, threaten, or harass another person.”

4.8.2 Employment    Work place discrimination is another social issue experienced by both local and foreign workers in Malaysia. The workers in Malaysia assembled in May 2018 to protest for better salaries, upward review of the minimum wage, better working benefits, affordable housing, and the application of goods and services tax (GST) on luxury goods only. They urged the authorities through the media to create awareness of the rights of workers and to enact policies such that the needs of workers are met.61 In 2018, hundreds of local and foreign workers gathered in front of Wisma Malaysia Trades Union Congress (MTUC) where the MTUC Labor Day celebrations were held and called for better salaries and an end to labor force discrimination. These workers also participated in a short parade holding placards with slogans to urge authorities to meet their demands.62

Other social issues include inadequate laws to protect refugees and asylum seekers, who are harbored in poor living conditions without access to basic necessities, government restrictions on freedom of religion and freedom of speech, election fraud and lack of transparency.

4.9 The Philippines

The Philippines has been a fertile country for corporations and multinational companies seeking to outsource manufacturing and other business processes due to the large English-speaking work force. Recently, some foreign companies signed temporary contracts with employees to avoid providing them with full employment benefits. Likewise, the state regulatory and enforcement agencies do not have adequate safeguards for the mining industry and its workers.

The Human Rights Watch World Report (2018) claims that the Philippines has entered the worst human rights crisis since President Duterte took office in June 2016, as evidenced by several aspects including violation of children's rights.63 A Philippines children's rights organization released information about 56 children being killed by the police since the “drug war” in July 2017. The children were killed while they were accompanied by adults who were the target of the shooting. Both President Duterte and Justice Secretary Vitaliano Aguirre II have dismissed the children's killings as “collateral damage.” In August 2017, the government passed mandatory drug testing for high school and college students, which allows the police to extend the abusive anti-drug operations on campuses.64

In 2016, Human Rights Watch reported discrimination and abuses against lesbian, gay, bisexual and transgender (LGBT) students in secondary schools including bullying, harassment and discriminatory policies and practices. There is a lack of education on sexual orientation and harassment under international law that puts LGBT youth at risk. In September 2017, the House of Representatives passed House Bill 4982, a proposed law against discrimination based on sexual orientation and gender identity and expression (SOGIE).65

The Department of Labor and Employment (DOLE) is the primary administrative entity of the Executive Branch of the government, and is responsible for policy-making, programming, and coordinating labor and employment issues. The DOLE contributes to employment opportunities, the development of the nation's manpower resources, workers' welfare and protection of working conditions.66 Health Justice Philippines is a non-governmental organization (NGO) which helps to bridge the gap between public health and law. In a celebration of World No Tobacco Day, Health Justice Philippines, cooperating with Millennials Philippines (Millennials PH), launched the “LSS: Let's Stop Smoking” and “Health and Tobacco Summit” projects at the University of Cordilleras. These projects raise awareness of the harm of tobacco, encourage students to adopt healthy habits and help local governments to enforce smoke-free ordinances.67 Established by the Philippine Constitution, the Commission on Human Rights (CHR) is an independent National Human Rights Institution (NHRI). The CHR is responsible for investigating violations of human, civil, and political rights.68

4.10 Singapore

4.10.1 Development of CSR in Singapore    Although CSR is still a relatively new concept in Singapore, the spirit of CSR has been reflected in the practice of Singaporean companies for a long time. In the 19th and early-20th centuries, with the emergence of large numbers of Asian immigrants from Mainland China and India, and indigenous Malays, many SMEs had developed with close ties with its ethnic communities. Influenced by the Asian values that focus on family, business operators have been contributing to tribal associations and communities, including providing scholarships, grants, and other funds for community development projects.

In recent years, the government of Singapore has established organizations dedicated to the promotion of CSR and has encouraged increased media attention to CSR issues. Modernization of the implementation of CSR can be traced back to 2003, when the Consumer Protection (Fair Trade) Act was proposed as a platform for companies to explore and improve their CSR activities. In August 2003, the Faculty of Law of the National University of Singapore organized a seminar titled “Business Excellence: The Emerging Role of Corporate Social Responsibility,” whereby a comprehensive concept of CSR for a fair-trade environment was introduced as a more advanced idea of social responsibility. The CSR Centre was established in April 2001 as the first NGO in Singapore to focus on CSR research and development. It adopts CSR as a holistic concept involving multiple stakeholders, issues, and approaches. With the growing attention to social responsibility in Singapore, the National Social Responsibility Tripartite Initiative was established in May 2004 involving representatives from industry, trade unions and government.69

In 2005, the CSR Compact was launched in Singapore. In June 2015, the Compact was renamed the Singapore Global Compact Network, as it became the official network of the United Nations Global Compact (UNGC), a global initiative that began 15 years ago to promote business practices based on the principles of sustainability, including safeguarding human and labor rights, protecting the environment and combating corruption. Since the inception of the initiative, much progress has been made in CSR in Singapore, with the support of many Tripartite leaders.70

4.10.2 Human Rights    The Singaporean government imposes draconian constraints on the right of public gathering under the Public Order Act, which was amended in 2017 to tighten the restrictions. Police authorization is required if the assembly is held in a public area or if members of the general public are invited. Speakers' Corner at Hong Lim Park is the only place where citizens or permanent residents may join in assemblies without a police permit. According to the opinion of Human Rights Watch, those laws and regulations impose severe restrictions on the rights of freedom of speech in Singapore. Prime Minister Lee sued Roy Ngerng, an active blogger, for defamation. Ngerng criticized the Singaporean government and its policies and inequalities in relation to the government's handling of the Central Provident Fund (mandatory pension fund). Ngerng was fired from his job and had to pay the Prime Minister S$100,000 (around US$72,000) in general damages, S$50,000 (around US$36,000) in aggravated damages, and S$29,000 (around US$20,880) in legal costs.71

Lesbian, gay, bisexual, and transgender (LGBT) rights are also strictly restricted. There are no laws to protect gender identity and sexual orientation discrimination. Sexual relation between two male persons is unlawful and even positive depictions of LGBT programs are forbidden under the Media Development Authority. In June 2017, the Advertising Standards Agency required a shopping mall to remove a reference to “Supporting the Freedom to Love” from an advertisement at the annual Pink Dot festival. In November 2017, the “T Project,” which supports the transgender community, was not allowed to be registered as a not-for-profit entity since the group allegedly stands against national security or interests.72

4.10.3 Employment and Labor    The Employment Act and other labor laws do not protect foreign and domestic workers in relation to working hours limitations and minimum wages. The labor law prohibits foreign laborers from forming and registering a union or serving as union leaders. Migrant domestic workers in Singapore are permitted to work for a particular employer only, which makes them vulnerable to exploitation.73 According to a 2018 CNN report, there is a large wage gap between migrant domestic workers (from India and Bangladesh) and Singapore residents' average salaries. The basic monthly wage for migrant domestic workers is US$400–465 while the average monthly wage of a Singaporean is around US$3,077.74

Singapore's construction industry is an important part of the economy and it relies on a large foreign labor force. According to the Ministry of Manpower (MOM) of Singapore,75 Singapore had around 296,700 migrant construction laborers from Mainland China, Myanmar, India and Bangladesh as of June 2017. The Singapore MOM is dedicated to developing a great workforce and workplace by maintaining a manpower-lean and competitive economy. The MOM complements the local workforce with a skilled foreign workforce, enables job opportunities for migrant workers, and enhances working conditions for vulnerable workers.76 In 2016, the MOM received about 9,000 wage claims including around 4,500 from local and migrant workers. Ninety-five percent of those claims were solved through mediation or the Labor Court. Around 158 employers had been prosecuted and convicted over the past three years for unsettled salaries.77 In Singapore, Transient Workers Count Too (TWC2) is a non-profit organization operated by migrant rights organizations. TWC2 is committed to enhancing labor conditions for low-wage migrant workers. There are approximately 1 million migrant workers out a 5 million population in Singapore.78 In TWC2's drop-in center, there are more than five hundred migrant workers every night who are seeking help to claim unpaid salaries or seeking jobs.79

4.11 Taiwan

4.11.1 Development of CSR in Taiwan    The prospects for CSR in Taiwan have been promising. The Taiwan government has been the main driving force for the development of CSR. The government has strengthened the refinement and implementation of relevant legislations, while business, non-governmental organizations, and industry associations have been cooperating with each other in all areas of CSR. International trade between major suppliers, large companies, and SMEs, as well as foreign companies, has played an important role in promoting CSR development. Environmental protection, labor rights, and consumer safety have been the most pressing issues facing Taiwanese businesses. Promoting corporate transparency, combating corruption, and enhancing business ethics were identified as key priorities on the CSR agenda. Companies have focused on assessing and implementing their CSR strategies and implementing CSR through better planning and action. In addition, support from the corporate board of directors and the distribution of CSR functions by senior managers can be seen as an important factor in achieving a long-term and effective CSR strategy.80

4.11.2 Human Rights    According to Taiwan's 2016–2017 human rights report, the most significant human rights concerns included official corruption and exploitation of foreign workers, forced labor and domestic violence. Other human rights issues were illegal canvassing, violation of statutory working hours, gender discrimination and an increase in child abuse.81,82

The Taiwan Association for Human Rights is a Taiwanese civil independent non-governmental organization established on International Human Rights Day, December 10, 1984. It aims at publicizing and improving human rights in Taiwan in various ways.83 The Taiwan government has also been supporting the promotion of human rights. The Ministry of the Interior is the governmental body which oversees human rights and social welfare issues. Some of its duties include the review and revision of regulations that are in conflict with the International Covenant on Civil and Political Rights and the International Covenant on Economic, Social, and Cultural Rights. The Ministry also promotes and implements the Refugee Act, which ensures the rights of refugees.84

4.11.3 Labor Conditions    In 1984, the Taiwan government promulgated the Labor Standards Law, which provides basic legal definitions of specific employee/employer wage contracts, and outlines the rights and obligations between employees and employers, including protecting employees from unreasonable working hours and forced overwork. Despite these legal safeguards, there have been a growing number of allegations in recent years about Taiwan's “overwork culture”. These allegations have been brought to the attention of Taiwan's Council of Labour Affairs. According to government data, Taiwanese employees work about 2,200 hours a year, which is 20 percent higher than the average in Japan and the United States, 30 percent more than in the United Kingdom and 50 percent more than in Germany. According to statistics, Taiwan is one of the regions with the longest working hours in the world.85

On January 1, 2016, to tackle the problem of excessive working hours, the government announced an amendment to the Labor Standards Law to limit the working week in Taiwan to 40 hours. The amendment reduces the previous maximum working time limit of 84 hours per fortnight to 40 hours per week and stipulates that employees should not work more than eight hours per day.86 On January 31, 2018, the Labor Standards Law was once again refined and revised to better protect employees' physical and mental health.87

4.12 Thailand

4.12.1 Development of CSR in Thailand    CSR in Thailand did not emerge until the late 1990s, when local companies had to adjust in response to global standards. Foreign Direct Investment (FDI) has brought foreign business standards to CSR practice in Thailand. In the 21st century, many multinational enterprises (MNEs) and their subsidiaries are required to implement CSR programs. However, a majority of local Thai companies have not adopted CSR in their business practices. In fact, many Thai companies claim that they host CSR programs, but they are not aware of the CSR concept and the related responsibilities.88 CSR today in Thailand is implemented on different levels: from philanthropy to the development and practice of the UN sustainable development goals (SDG) in business strategy. SMEs represent around 90 percent of the businesses in Thailand; these perform well in traditional CSR contexts like philanthropy and charitable donations. Larger companies are increasingly aware that socially responsible investment (SRI) may strengthen companies' competitiveness in the long run. MNEs are contributing to the improvement in CSR standards in line with Western practice.89

4.12.2 Gender Inequality    Gender inequality is a serious issue in Thailand which triggers other social vices such as violence, discrimination, and prostitution. Although the constitution of 1997 provides women with equal rights and protections, gender inequalities remain in society. Police and military schools do not accept female students. Sexual harassment in business organizations was made illegal in 1998. There is still a gap between the average wage of men and women and a significant number of women are working in lower-paying jobs.90

4.13 Vietnam

4.13.1 Development of CSR in Vietnam    In Vietnam, the World Bank's Strengthening Developing Country Governments CSR Program was introduced in 2003. In 2007, Vietnam became a member of the World Trade Organization (WTO), which was a milestone for globalization and implementation of CSR in Vietnam. Since then, CSR has been widely promoted by labor laws and union laws. In addition, the European Union and Vietnam Chamber of Commerce jointly supported the United Nations Industrial Development Organization's Adapt and Adopt CSR for Improved Linkages with Global Supply Chains in Sustainable Production to help SMEs in Vietnam.91 In 2012, the Vietnamese government approved the Vietnam Sustainable Development Strategy for 2011–2020 in order to enhance environmental protection and economic growth.92

4.13.2 Human Rights    In Vietnam, independent human rights organizations or labor unions are not allowed. Public gathering or marching must be approved by the government. According to the Human Rights Watch 2017 report, the situation of human rights in Vietnam has become worse. In 2017, more than 20 people who engaged in speech critical of the government and in peaceful activism were charged with “national security” offenses.93

4.13.3 Working Conditions    In Vietnam, freedom of association, or collective bargaining, is not allowed. The state has strict labor restrictions. Working conditions have improved slightly in recent years, as Vietnam has a low percentage of poor labor conditions, with only 6.6 percent of labor in the garment sector paid less than the minimum wage. In the Vietnamese garment sector, 7.9 percent of women earned less than minimum wage, while the figure for men was only 2.2 percent, which indicates a gender inequality problem.

4.13.4 Gender Inequality    Vietnam's economic model neglects the gender equality problem in the country, causing extreme economic inequality. The economic model is focused on economic growth, which makes it difficult for women to get quality work opportunities with fair wages and labor protection compared to their male counterparts. Research studying 67 developing countries reported that on average 20 percent of men do not allow women to work outside the home. Women work more than 18 hours a day or even overnight in the garment factories in Vietnam with salaries that are not sufficient to meet their immediate and familial needs.94

5. BEST PRACTICES OF CSR

Several models and best practices of CSR have been presented for holding business organizations accountable for fulfilling their CSR. Stehi (1975) suggests a three-level model for corporate social performance which reflects business organizations' behavior to society: (1) a social liability as demanded by regulatory constraints and market mechanisms (2) a social responsibility beyond the legal and market requirement to benefit society and (3) social accountability to all stakeholders, including shareholders, employees, customers, creditors, suppliers, government, the environment and society.95 Carroll (1999) develops a CSR conceptual model that consists of the four dimensions of economic, legal, moral and philanthropic responsibilities.96 The first dimension is economic responsibility, which includes a commitment to the desired return on investment for shareholders and creditors, job opportunities and proper compensation for employees, exploration of new resources, promotion of technology and innovation and the production and offering of high-quality and safe services and products. The legal dimension of CSR responsibility includes compliance with all applicable laws, rules, regulations, policies and standards. The moral dimension of CSR represents engagement in social activities above and beyond legal requirements and personal benefits by maximizing social benefits and minimizing costs to society. The philanthropic dimension of CSR suggests that involvement in activities and programs that provide financial and non-financial assistance to the community tend to be less strategic than other forms of CSR involvement in terms of adding social and business value.

CSR best practices enable organizations minimize conflicts between corporations and society and to align corporate goals with those of society. Conflicts are caused by differences between private and social costs and benefits, examples of which are related to environmental issues (pollution, acid rain, green house gas emission, global warming), and labor issues such as wages paid by multinational corporations in poor countries and child labor in developing countries. Corporate governance measures, which include rules, regulations and best practices of CSR programs, can raise companies' awareness of the social costs and benefits of their business activities. These CSR models and best practices assist business organizations to develop their own CSR program to achieve and enhance their social performance. The Organization of Economic Co-operation and Development (OECD) defines the purpose of a CSR program as “to encourage the positive contributions that multinational enterprises can make to economics, environmental, and social progress and to minimize the difficulties to which their various operations may give rise.”97 This definition focuses on two important aspects of a CSR program, namely the creation of social value through corporate activities (social value-added activities) and the avoidance of conflicts between corporate goals and societal goals (societal consensus).

The primary concepts of CSR programs are:

  1. CSR programs are important ingredients of business sustainability and companies must strive to make a footprint on CSR.
  2. One of the most important investments a company can make is in CSR programs, encompassing its employees, investors, customers and communities.
  3. Philanthropic programs are important in aiding those who are less fortunate, a common theme among companies with a global reach.

These CSR programs are not without costs and they should be viewed as corporate investments in employees, community customers, the environment and society which should generate long-term and sustainable financial performance. However, there are two differing views regarding the relationship between investing in CSR programs and firm financial performance.98 The first view suggests that socially responsible behavior is costly due to increases in expenses but no increase in benefits. This suggests that any investment on CSR is the money taken away from investors with no impacts on the bottom line earnings. The second view indicates a positive association exists between CSR and firm performance because CSR programs and activities enhance employee morale and productivity, attract and enable retention of high-quality employees, generate a positive corporate image and reputation, enhance product evaluation via overall evaluation of the firm, and improve a firm's access to sources of capital.

Business organizations worldwide are now recognizing the importance of quality as it relates to CSR and the link between profitability and social behavior. Justifications for CSR are: moral obligation, maintaining a good reputation, ensuring sustainability, license to operate, and creating shared value. In a shared value approach, corporations identify potential social issues of concern and integrate them into their strategic planning. There are many reasons why a company should follow CSR, such as: pressure from the labor movement, the development of moral values and social standards, the development of business education, and the change in public opinion about the role of business. Companies which are, or aspire to be, leaders in CSR are challenged by rising public expectations, increasing innovation, continuous quality improvement, and heightened social and environmental problems. Companies should fulfill their social responsibility for reasons of: public image, consumer movements, government requirements, investor education, tax benefits, better relations with stakeholders, employee satisfaction, a sense of pride, and an appropriate way to improve quality.

Globalization creates incentives and opportunities for multinational corporations (MNCs) and their stakeholders and executives to influence the CSR initiatives and strategies of headquarters as well as those of subsidiaries. MNCs can choose from a variety of CSR initiatives in terms of scope, extent, and type of strategy, focusing on different issues, functions, areas, and stakeholders that vary across their subsidiaries. Given that MNCs are also constrained by scarce resources, they must be selective when deciding on the scope, extent, and type of CSR initiative. Subsidiaries' CSR initiatives typically have distinct “home country” characteristics. Nonetheless, global/local CSR initiatives often vary depending on the type of initiative and the CSR strategies being pursued. International Organization for Standardization (ISO) 26000 covers a broad range of organizational activity from economic to social, governance, ethics and environmental issues.99 ISO 26000 is a globally accepted guidance document for social responsibility that assists organizations worldwide in fulfilling their CSR goals (ISO 2010). Social responsibility performance promoted in ISO 26000 is conceptually and practically associated with achieving sustainable performance because the fulfillment of social responsibility necessitates and ensures sustainability development. ISO 26000 goes beyond profit-maximization by presenting a framework for organizations to contribute to sustainable development and the welfare of society. The core subject areas of ISO 26000 consider all aspects of the triple bottom line's (TBL) key financial and non-financial performance relevant to people, planet, and profit.

The ISO 26000 standards are voluntary and aspirational rather than prescriptive, providing a framework for incorporating CSR issues into business and investment decision-making and ownership practices. Compliance with ISO 26000 standards is expected to lead not only to a more sustainable financial return, but also to a close alignment of the interests of businesses and investors with those of global society at large. Management should develop and maintain proper CSR programs that provide a common framework for the integration of CSR issues and activities that consist of:

  • Integration of CSR issues into the business and investment analysis and decision-making processes.
  • Incorporation of CSR issues and activities into business and investment policies and practices.
  • Promotion of appropriate disclosure on CSR issues and performance.
  • Collaboration among all stakeholders to enhance the effectiveness of CSR programs.
  • Promotion of product innovation and quality, customer retention and attraction, and employee satisfaction and productivity through CSR programs.
  • Periodic disclosures of both financial and non-financial KPIs relevant to CSR activities to all stakeholders.

In summary, the social dimension of sustainability performance requires business organizations to take initiatives to advance some social good beyond their own interests and beyond compliance with applicable regulations. Simply put, CSR means enhancing corporations' positive impacts and minimizing their negative effects on society, as well as minimizing harm to society and the environment and creating positive impacts on the community, environment, employees, customers and suppliers.

6. CSR ISSUES

There is a significant debate on the degree to which CSR constitutes a legitimate activity for a corporation to be engaged in when the cost of CSR activities is immediate and tangible, and the related benefits may not materialize in the short term.100 Some of the challenging issues are: competition (the use of advertising and the arrival of new types of CSR risk with new technology); environment (climate change and regulatory change for hazardous substances and waste); human rights (labor rights); product responsibility (access, safety, risk, disclosure labeling and packaging); bribery and corruption (financial reporting fraud, financial scandals, money laundering); respect for privacy; ensuring transparency and accountability; institutionalization of CSR; stakeholder engagement; battle for talent; community investment; supply chain and product safety; social enterprises; and poverty alleviation.101

6.1 Globalization-Related CSR

CSR has emerged as an important area of challenges and opportunities for the business community and the accounting profession worldwide. Particularly, multinational corporations are facing challenges on how to respond to CSR issues while balancing localization and globalization realities in determining CSR policies and procedures for their headquarters and more importantly for subsidiaries abroad with different political and cultural norms.

Conceptually, the long-term value and success of businesses are inextricably linked to the integration of economic, social, environmental, ethical and governance factors into corporate culture, business environment, management and operations. The main drivers of CSR strategies have been the measurement of social impacts environmental and ethical impacts and their proper disclosures. As correctly stated by the Global Head of KPMG Sustainability Services, Wim Bartels, “In a world of changing expectations, companies must account for the way they impact the communities and environments where they operate.”102 CSR is the key condition for a continued global market economy, and companies will need to accept and implement this condition if they want to be sustainable to keep their license to operate. If every business organization refused to pay bribes, implemented fair labor practices and adopted environmentally, economically, engage in fraudulent activities, earnings management, and socially responsible practices locally, then the world could be transformed to be more balanced, transparent, legitimate, more just and more sustainable.103

6.2 Employee-Related CSR

Employee-related CSR initiatives typically address work conditions, fairness and equality and are derived from and directed toward improving social impacts. These employee-related CSR initiatives include social, political and economic opportunities for existing and potential employees, contract workers, society and other stakeholders. These initiatives range from empowering employee other associates. participation in strategic decisions to improving employee fairness, mutual respect, benefits, wages, and work conditions and being a good citizen. These initiatives also address specific issues of diversity in terms of female participation, ethnic issues or linguistic capabilities.

6.3 Product and Marketing-Related CSR

Product and marketing-related CSR issues suggest companies take initiatives to maximize the positive impacts and minimize the negative impacts of their operations on society. These initiatives enable companies to produce products and perform services that are not detrimental to society. Consumer-driven CSR includes product and process innovations, safety, life cycle and footprint assessments, promotion, advertising and distribution policies and practices. Implementing product and marketing-related CSR initiatives will improve product quality, functionality, transparency branding and corporate philanthropy as well as offer the potential to build brand loyalty (for example, Timberland, Interface and Patagonia).

6.4 Supply Chain-Related CSR

Supply chain-related CSR initiative suggest the integration of CSR performance into supply chain management (SCM) through sustainability continuous improvement, and best practices. CSR supply chain covers the entire chain of input manufacturing, and output process, which includes buying raw materials from socially responsible suppliers, designing and producing products and performing services that are not detrimental to society or harmful to customers and marketing and selling products that benefit society minimize the use of scarce resources (e.g., smaller and environmentally conscientious packaging). CSR processing and production activities, including permits to operate (licenses for mine sites), are becoming integral components of sustainable supply chains. Organizations that undertake CSR programs not only integrate them into their own production process but also influence CSR initiatives for a variety of counter parts, peers and stakeholders in their supply chain process (suppliers, customers).

6.5 Stakeholder-Related CSR

Corporate governance has progressed from the shareholders only focus to the broader aspect of stakeholders. Corporations are no longer isolated from their stakeholders, who contribute to their success. They affect the welfare of their stakeholders and they are affected by their stakeholders' contributions in creating shared value. Social responsibility does not refer to responsibility to stakeholders but designates a responsibility by stakeholders. Socially responsible investing and ethical consideration, social and environmental impacts the ‘green’ consumer movement and the growth of ‘vigilante consumerism’ are examples of how such ‘conscientious stake-holding’ can influence the way business operates. A growing number of investors are now consider impact investing with a keen focus on financial return and social an environmental impacts relevant to ESG sustainability factors. Regulators mandate ESG sustainability performance disclosure and public companies prepare and disseminate sustainability reports. In this era of CSR sustainability-oriented investors, directors and executives, understand and consider that ESG sustainability factors of performance, risk and disclosure contribute to the bottom line earnings and long-term return.

6.6 CSR and Financial Performance

There are two views on the relationship between CSR performance and financial performance. One view is that any investment in CSR initiatives is an expense that reduces the bottom line earnings. The second view is that CSR investments produce returns on investment that contribute to the long-term earnings. Anecdotal evidence and empirical findings are mixed. However, companies worldwide have created their own CSR programs that aim to balance their financial impacts with social and environmental impacts as well as aligning their operations with the concerns of employees and external stakeholders such as customers, unions, local communities, NGOs and governments. Social and environmental consequences are weighed against economic gains. Although the field of CSR has grown exponentially, the debate still exists about the legitimacy, feasibility and value of corporate responses to CSR concerns. The relationship between CSR performance and financial performance is generally positive, varying between highly positive and moderately positive.104 Socially responsible practices such as minority hiring and diversity, community involvements employee and customer satisfaction have a greater effect on financial performance than environmental responsibility. Social responsibility and financial performance affect each other in a “virtuous cycle”: successful firms spend more because they can afford more, and such spending helps them to become more successful.

Corporate decision-makers and gatekeepers (directors and officers) must consider a range of social and environmental matters if they are to maximize medium and long-term financial returns rather than short-term profits. An initial challenge in determining the relationship between CSR and financial performance is identifying those companies/services that have adopted CSR and have issued a sustainability report. Improvements in CSR performance as reflected in a sustainability report provides information to external stakeholders about the conduct of a company, allowing consumers, employees, investors and others to make informed decisions when dealing with the company. Importantly, the preparation of a sustainability report also provides company management with information about social and environmental performance and impacts, facilitating improved decision-making.

In summary, there are two differing views regarding the relationship between CSR and firm financial performance:

  1. Socially responsible behavior is costly due to increased expenses, but no increase in benefits. Thus, any investment in CSR is the money taken away form shareholders.
  2. CSR investments create a positive association between CSR performance and firm financial performance that:
    1. Create customers loyalty and branding.
    2. Improves employee morale and productivity.
    3. Attracts and enables retention of high-quality employees and loyal customers.
    4. Generates a positive corporate image reputation.
    5. Enhances product improvement via overall evaluation of the firm.
    6. Improve a firm's access to sources of capital.
    7. Attract investors with socially responsible preferences.
    8. Enables new business opportunities.
    9. Provides a more secure and sustainable working environment.

7. CSR REPORTING AND ASSURANCE

Social responsibility is an ethical or ideological theory that suggests that entities, regardless of type or size, have a responsibility to protect the society in which they operate and that such responsibility varies across countries and is influenced significantly by a culture's socio-economic attributes. Social performance reflects how well an entity has translated its social goals into practice and is influenced the principles, actions, strategic decisions, and corrective measures implemented. Social performance or the social impacts is about making an organization's social mission a reality, aligned with the interests of the society by adding accepted social value contributing to society and fulfilling social responsibility.

Companies generally issue CSR/sustainability reports on an annual basis, which enables them to integrate CSR/sustainability reporting with the annual financial reporting process and/or report. CSR reporting on social performance is a key to building stakeholder buy-in and support for the goals and ongoing social achievements. External reporting of social performance in corporate annual reports is becoming widespread, largely because of public and regulatory pressures and companies' incentives to disclose their good CSR and social impacts. There are many ways to report on social performance, though there are no standard methods, and companies have to choose from among several generally accepted alternatives. In most cases, companies start with the basics—choose a theory of social performance disclosure, decide on the method of annual report presentation and the annual activities for disclosure, which can vary widely among companies. An important goal of CSR is to exhibit commitment to social performance and to embrace responsibility for the company's actions. Socially responsible companies have more incentives and desire to disclosure their good CSR performance and social impacts to differentiate themselves for less socially responsible companies.

8. CONCLUSIONS

In the aftermath of the 2007–2009 global financial crisis, the global business community and socially responsible investors has become more conscious than ever of the importance of sustainability and social responsibility as they relate to the environment, safe products human rights and the economy. Contemporaneously, attitudes and commitments toward the importance of sustainability and social responsibility have also progressed among individuals, organizations investors and businesses. Nonetheless, every organization has its own unique social performance impact on global sustainability, perspective on what it means to be socially responsible and the recognition of how important social responsibility is and how to measure and report the organization's social efforts to the public. CSR promotes a vision of business accountability and social impacts to a wide range of stakeholders besides shareholders and investors. Business is “socially responsible” only if it pursues some “socially responsible” objectives and performance beyond maximizing profit and complying with regulations. The way for a business to be ethical is by pursuing some social welfare, environmental or religious end in addition to profit.

Adequate CSR disclosure has important implications for the credibility of the capital markets in transition economies. The goal of CSR is to embrace responsibility for the company's actions and encourage, through its activities, a positive impact on the environment, consumers, employees, communities and stakeholders. Ideally, CSR reporting should be integrated into financial reporting. Integrated sustainability reporting provides an approach to CSR reporting for organizations worldwide.

9. CHAPTER TAKEAWAY

  1. Pay attention to social impacts including product innovation and quality, customer retention and attraction, employee satisfaction and productivity, socially responsible citizenship and environmentally conscientious operation.
  2. Prepare and disseminate a CSR report to all stakeholders that the organization is taking proper initiatives to further social good above and beyond its interests, compliance with requirements and legal obligations.
  3. Disclose the organization's CSR activities and practices in responding to stakeholder expectations including minimizing negative impacts of the company's operations on society or the environment, while maximizing positive impacts on the community customers, employees, suppliers and society.
  4. Obtain assurance reports on your CSR sustainability reports from the third-party assurance providers.
  5. Advance some social good beyond the organization's own interests, beyond compliance and exceeding legal obligations by improving the organization's positive impacts and minimize negative effects on society.

ENDNOTES

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