APPENDIX C

REFERENCES/FURTHER READING

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Hankinson, Philippa, and Graham Hankinson. “Managing Successful Brands: An Empirical Study Which Compares the Corporate Cultures of Companies Managing the World’s Top 100 Brands with Those Managing Outsider Brands.” Journal of Marketing Management 15, no. 1–3 (January–April 1999), 135–155.

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——. “Trademark Basics.” www.CopyLaw.com.

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Jensen, Rolf. The Dream Society: How the Coming Shift from Information to Imagination Will Transform Your Business. New York: McGraw-Hill, 1999.

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Jobst, Joseph. “Branding on the Net.” Global Internet Marketing News.

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Keller. Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th ed. Upper Saddle River, NJ: Prentice Hall, 2012.

——. “Brand Mantras: Rationale, Criteria, and Examples.” Journal of Marketing Management 15, no.1–3 (January–April 1999), 43–51.

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Lindstrom, Martin, Martha Rogers, and Don Peppers. Clicks, Bricks & Brands: The Marriage of Online and Offline Brands. Dover, NH: Kogan Page (U.S.), 2001.

——. “Offline Versus Online Brands—The Winners and Losers.” ClickZ Network. http://www.clickz.com/clickz/column/1708486/offline-versus-online-brands-the-winners-losers.

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——. “Brand Reality Editorial.” Journal of Marketing Management 15, no. 1–3 (January-April 1999), 1–24.

Malone, Chris, and Susan Fiske. The Human Brand: How We Relate to People, Products, and Companies. San Francisco: Jossey-Bass, 2013.

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——. Be the Brand: How to Find a Powerful Identity and Use It to Drive Sales. Richmond, VA: New Marketplace, 2000.

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——. “The Little Things That Make a Difference.” ClickZ Network. http://www.clickz.com/clickz/column/1716608/the-little-things-that-make-a-difference.

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