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Printed in the United States of America
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Library of Congress Cataloging-in-Publication Data
Names: Smith, Wendy K., author. | Lewis, Marianne W., author.
Title: Both/and thinking : embracing creative tensions to solve your toughest problems / Wendy K. Smith, Marianne W. Lewis.
Description: Boston, Massachusetts : Harvard Business Review Press, [2022] | Includes bibliographical references and index. | Provided by publisher.
Identifiers: LCCN 2021062002 (print) | LCCN 2021062003 (ebook) | ISBN 9781647821043 (hardcover) | ISBN 9781647821050 (epub)
Subjects: LCSH: Multiple criteria decision making. | Creative ability in business. | Choice (Psychology) | Problem solving. | Success in business.
Classification: LCC BF448 .S64 2022 (print) | LCC BF448 (ebook) | DDC 658.4/03— dc23/eng/20220211
LC record available at https://
LC ebook record available at https://
ISBN: 978-1-64782-104-3
eISBN: 978-1-64782-105-0
The paper used in this publication meets the requirements of the American National Standard for Permanence of Paper for Publications and Documents in Libraries and Archives Z39.48-1992.