Contents
- Introduction
- Blockchain and the Data Integrity Revolution
- Imagine a world in which data can’t be corrupted, hacked, or lost.
- by Catherine Tucker
- Section 1
- Understanding Blockchain
- 1. The Truth About Blockchain
- It will take years to transform business, but the journey begins now.
- by Marco Iansiti and Karim R. Lakhani
- 2. A Brief History of Blockchain
- It’s come a long way in 10 years.
- by Vinay Gupta
- 3. The Blockchain Will Do to the Financial System What the Internet Did to Media
- What we can learn from the evolution of another groundbreaking technology.
- by Joichi Ito, Neha Narula, and Robleh Ali
- 4. Who Controls the Blockchain?
- No one, and everyone, by design.
- by Patrick Murck
- 5. How Safe Are Blockchains? It Depends
- The security issues are different in public and private networks.
- by Allison Berke
- 6. What Blockchain Can’t Do
- Someone needs to verify the link between digital records and physical objects.
- by Catherine Tucker and Christian Catalani
- Section 2
- Blockchain and Business
- 7. How Blockchain Is Changing Finance
- It could reduce friction and costs.
- by Alex Tapscott and Don Tapscott
- 8. As Cryptocurrencies Rise, Who Needs Banks?
- It’s a tough time to be a middleman.
- by Antonio Fatás and Beatrice Weder di Mauro
- 9. Global Supply Chains Are About to Get Better, Thanks to Blockchain
- We’ll be able to track goods between companies and across borders.
- by Michael J. Casey and Pindar Wong
- 10. What Blockchain Means for the Sharing Economy
- The role of platforms will become less important.
- by Primavera De Filippi
- 11. How Blockchain Can Help Marketers Build Better Relationships with Their Customers
- The technology can cut down on spam and fraud.
- by Campbell R. Harvey, Christine Moorman, and Marc Toledo
- 12. Blockchain Could Help Artists Profit More from Their Creative Works
- Movie studios and record companies should take note.
- by Don Tapscott and Alex Tapscott
- Section 3
- The Future of Blockchain
- 13. Does Your Idea Actually Require Blockchain?
- What Chinese #MeToo activism teaches us about data integrity.
- by Catherine Tucker and Yudan Pang
- 14. How Regulation Could Help Cryptocurrencies Grow
- Entrepreneurs are sitting on the sidelines for fear of innocently running afoul of the law.
- by Stephen J. Obie and Mark W. Rasmussen
- 15. Using Blockchain to Keep Public Data Public
- Information is under attack.
- by Brian Forde
- 16. Blockchain Will Help Us Prove Our Identities in a Digital World
- And the benefits will accrue to all rungs of society.
- by Michael Mainelli
- 17. Making Cryptocurrency More Environmentally Sustainable
- In one year, blockchain activity used more power than 159 individual nations.
- by Marc Blinder
- About the Contributors
- Index
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