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Part One: Creating the Corporate Theory
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Part One: Creating the Corporate Theory
by Todd Zenger
Beyond Competitive Advantage
Contents
Preface
Introduction
Part One: Creating the Corporate Theory
Chapter 1 Foresight, Insight, and Cross-Sight
Chapter 2 The Uniqueness Imperative
Chapter 3 Moral Hazard or Market for Lemons?
Part Two: Putting Value Together
Chapter 4 Make or Buy?
Chapter 5 Shaping External Relationships
Part Three: Mobilizing for Value
Chapter 6 The Dynamic Design of the Organization
Chapter 7 Leading the Corporate Theory
Notes
Index
Acknowledgments
About the Author
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Chapter 1 Foresight, Insight, and Cross-Sight
PART ONE
Creating the Corporate Theory
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