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The Strategy Pathfinder, 3rd Edition
Author Stephen Cummings , Duncan Angwin
Real-world strategic management practice in an interactive micro-case formatThe Strategy Pathfinder presents an innovative, dynamic guide to strategic thinking and practice. Using real-world case examples from companies like Apple, the BBC, Hyundai, LEGO, McDonalds,....
Release Date 2017/12 -
Strategy Builder: How to create and communicate more effective strategies
Author Stephen Cummings , Duncan Angwin
A visual and interactive guide to building and communicating strategies that actually workYOUR STRATEGY HAS SEVEN SECONDS TO CAPTIVATE ITS AUDIENCE... So how are you going to present it? A big wordy document? A lengthy address? Slides full of bullet points?The best ....
Release Date 2015/04 -
Creative Strategy: Reconnecting Business and Innovation
Author Stephen Cummings , Chris Bilton
People tend to think of creativity and strategy as opposites. This book argues that they are far more similar than we might expect. More than this, actively aligning creative and strategic thinking in any enterprise can enable more effective innovation, entrepreneur....
Release Date 2010/04