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Brains on Fire: Igniting Powerful, Sustainable Word of Mouth Movements
Author Spike Jones , Geno Church , Greg Cordell , Robbin Phillips
Develop and harness a powerful, sustainable word-of-mouth movementHow did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dom....
Release Date 2010/08