-
Author Renée A. Mauborgne , W. Chan Kim
The collection you need to create more blue oceans.W. Chan Kim and Renee Mauborgne changed the field of strategy and the language of business with their pathbreaking "blue ocean strategy," a model for creating uncontested markets that unlock new demand and new oppo....
Release Date 2019/07 -
Author Renée A. Mauborgne , W. Chan Kim , James C. Collins , Michael E. Porter , Harvard Bu
Prepare for an uncertain future with a solid vision and innovative practices.Is your healthcare organization spending too much time on strategy--with too little to show for it?If you read nothing else on strategy, read these 10 articles. We've combed through hundr....
Release Date 2018/05 -
Red Ocean Traps (Harvard Business Review Classics)
Author Renée A. Mauborgne , W. Chan Kim
As established markets become less profitable, companies increasingly need to find ways to create and capture new markets. Despite much investment and commitment, most firms struggle to do this. What, exactly, is getting in their way? World-renowned professors W. C....
Release Date 2017/05 -
Blue Ocean Leadership (Harvard Business Review Classics)
Author Renée A. Mauborgne , W. Chan Kim
Ten years ago, world-renowned professors W. Chan Kim and Renee Mauborgne broke ground by introducing "blue ocean strategy," a new model for discovering uncontested markets that are ripe for growth. In this bound version of their bestselling Harvard Business Review....
Release Date 2017/05 -
The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader
Author Renée A. Mauborgne , W. Chan Kim
The best of W. Chan Kim and Renée Mauborgne’s articles on blue ocean strategy, all in one place.The seminal book Blue Ocean Strategy has sold over 4 million copies globally and is in print in 46 languages. But much of W. Chan Kim and Renée Mauborgne’s work on creat....
Release Date 2017/01