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Marketing Metrics, 4th Edition
Author Neil T. Bendle , Paul W. Farris , Phillip E. Pfeifer
Your Definitive, Up-to-Date Guide to Marketing MetricsChoosing Them, Implementing Them, Applying ThemThis award-winning guide will help you accurately quantify the performance of all your marketing investments, increase marketing ROI, and grow profits. Four renowned exper....
Release Date 2020/09 -
The Metrics That Marketers Muddle
Author Charan K. Bagga , Neil T. Bendle
A big challenge for marketing is demonstrating its business value. As the finance function becomes more powerful within companies, some see marketing’s influence as declining. One major reason is the difficulty of measuring its impact. The article has two pur....
Release Date 2016/04 -
Author David J. Reibstein , Phillip E. Pfeifer , Neil T. Bendle , Paul W. Farris
Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactl....
Release Date 2010/02 -
Marketing Metrics: 50+ Metrics Every Executive Should Master
Author David J. Reibstein , Phillip E. Pfeifer , Neil T. Bendle , Paul W. Farris
Few marketers recognize the extraordinary range of metrics now available for evaluating their strategies and tactics. In Marketing Metrics, four leading researchers and consultants systematically introduce today's most powerful marketing metrics. The authors show ....
Release Date 2006/04